Connect Amazon FBA to WooCommerce: A Step-by-Step Guide

Many WooCommerce store owners face the same challenge. They love running their own online stores but find it hard to match the fast, reliable shipping that Amazon customers now expect.

That’s where Amazon Multi-Channel Fulfillment (MCF) comes in. It allows you to use Amazon’s fulfillment centers to ship orders from your WooCommerce store. This gives you Prime-like delivery speeds while still keeping control of your customer relationships and brand.

I’ve researched and tested the best ways to connect Amazon FBA with WooCommerce. In this guide, I’ll show you the most reliable setup, enabling you to offer faster shipping without giving up control of your business.

Why Connect Amazon FBA (MCF) to Your WooCommerce Store?

Connecting Amazon FBA (MCF) to your WooCommerce store allows you to offer fast, reliable shipping to your customers while automating your fulfillment process. This lets you match the delivery speeds of major retailers like Amazon without giving up control of your brand.

Here are more reasons why you should connect Amazon FBA to your WooCommerce store:

• Less time spent on fulfillment: You don’t have to pack boxes, print labels, or visit the post office. Amazon takes care of everything for you.
• Happier customers: Quick shipping and reliable service can lead to better reviews and more repeat customers.
• More time to grow your business: When Amazon handles shipping, you can focus on other things, like improving your products or working on marketing.
• You stay in control: While Amazon manages fulfillment, your WooCommerce store remains the point of purchase, allowing you to maintain brand identity, pricing strategies, and direct customer interaction.

This setup could be the ideal solution if you seek expedited shipping options without compromising your store’s autonomy.

Common Questions About Amazon FBA Integration

Below are some commonly asked questions about integrating Amazon FBA with your WooCommerce store.

Let’s go step by step and see how you can connect Amazon MCF to your WooCommerce store:

🛠️ Step 1: Set Up Your Amazon MCF Account

To link Amazon with your WooCommerce store, verify that your Amazon FBA account is correctly configured.

You’ll first require an Amazon Professional Seller account. If you don’t have one, visit sellercentral.amazon.com to register.

After providing your email and password, Amazon will email a verification code to confirm your email’s validity.

After entering the code, Amazon will display the steps necessary to complete your account setup.

Ensure you have these documents available:

• A current government-issued identification document (such as a passport or driver’s license)
• A recent bank account or credit card statement
• An active credit card is needed.
• You’ll need your mobile phone.

Amazon will then ask for your business location and business type.

Select the country where your business operates, as Amazon will later verify this information.

For business type, you can choose from several options such as State-owned business, Publicly-owned business, Privately-owned business, Charity, or ‘None, I am an individual.’

If your business isn’t formally registered, choose the final option. Input your full name, then click ‘Agree and continue.’

Next, you’ll provide personal details, including identification such as your passport or driver’s license number.

Afterwards, you’ll verify your mobile number via a PIN code sent by Amazon via SMS or call.

Upon successful code entry, your phone number is verified. If everything seems correct, proceed by clicking ‘Next.’

Now you’ll be asked for your billing information. This includes a valid credit card and bank account number.

Amazon requires this information to process monthly charges and deposit your sales revenue.

Following billing verification, you’ll answer questions about your products and Amazon store. There’s no need to overanalyze this stage.

You’ll be asked to enter a name for your Amazon store (you can change it later), and answer a few product-related questions, like:

• Do you have UPC codes for your products?
• Do you have any diversity certifications?
• Are you the manufacturer or brand owner?
• Do you have a government-registered trademark?

Respond according to your circumstances, then click ‘Next.’

You’ll then need to upload your ID (passport or license) and a bank statement to confirm your identity. After submission, Amazon will require a video call with an associate.

This mandatory video call enables Amazon to confirm your identity by comparing your face to the provided documents.

Following the video verification and account review, your account gains approval, granting you access to your Amazon Seller Central dashboard.

📄 Step 2: Create an FBA Product Listing for Your WooCommerce Products

With your Amazon seller account active, you can now create product listings that Amazon will handle.

For each item you want Amazon to fulfill, establish a corresponding listing within your Amazon Seller Central account.

To begin, sign in to Seller Central and go to the Catalogue » Add Products section.

If the product is already on Amazon, locate and match it to your listing.

If your product is exclusive to your store, create a new listing by manually inputting all relevant details.

Then, click the ‘Sell this product’ button.

This redirects you to a screen to input basic details such as quantity, price, and the fulfillment method.

When using FBA, select ‘Amazon will ship and provide customer service for this product.’ By doing so, Amazon manages the product through FBA instead of requiring you to handle the shipping.

After completing the listing, save it. Repeat this process for each of your WooCommerce products.

You can then send the product’s stock to Amazon, making it eligible for FBA and Multi-Channel Fulfillment (MCF), meaning Amazon fulfills orders originating from your WooCommerce store.

📦 Step 3: Use “Send to Amazon” to Transfer Your Inventory

After listing your product in Amazon Seller Central and designating it for FBA, your next action is sending your inventory to Amazon’s warehouse. This lets Amazon handle storage, packaging, and shipment of your products.

This process qualifies your WooCommerce product for multi-channel fulfillment services.

To accomplish this, utilize Amazon’s Send to Amazon workflow, which has replaced the older shipping method with a more efficient system.

Amazon will specify the fulfillment center(s) for your shipment and might ask you to divide your shipment among several locations for better inventory distribution.

Begin by navigating to yourManage All Inventory page in Seller Central.

Locate the desired product and click the ‘Edit’ dropdown. From the options, choose ‘Send/Replenish Inventory’.

The Send to Amazon setup page will then appear, requesting your packing specifications.

Specify the number of units per box, box dimensions, weight, and who applies product labels (you or Amazon).

If using the same box setup repeatedly, save it as a template for future use.

After entering the number of units, click ‘Ready to Send’, and then ‘Confirm and Continue.’

Select your preferred shipping method. Small Parcel Delivery (SPD) is common for individual boxes, especially when using Amazon’s partnered carriers like UPS.

Alternatively, use Less Than Truckload (LTL) for pallet shipments; Amazon will display rates for both options.

After choosing your ship date and carrier, click the ‘Accept charges and confirm shipping’ button.

Print the provided shipping labels and affix them to your boxes. Then, drop them off at UPS or schedule a pickup.

Once your inventory is live, you’re ready to connect your WooCommerce store to Amazon FBA.

🔧 Step 4: Connect WooCommerce to Amazon FBA Using a Plugin

With your Amazon FBA inventory live, integrate your WooCommerce store using the Amazon Fulfillment for WooCommerce plugin.

This plugin automates order fulfillment through Amazon, eliminating the need for manual shipping.

Set Up the Amazon Fulfillment for WooCommerce Plugin

Begin by installing and activating the Amazon Fulfillment for WooCommerce plugin. Detailed instructions are available in our WordPress plugin installation guide.

Connect to Your Amazon Seller Account

After activating the plugin, navigate to the WooCommerce » Settings » Integration » Fulfillment by Amazon page in your WordPress admin area to begin the configuration.

Initially, select the ‘Login With Amazon’ button. You will be redirected to a page prompting you to input your Amazon Seller account details.

After logging in, you’ll return to the plugin settings, and your ‘Home Region’ and ‘Marketplace ID’ will be filled in automatically.

Now, you have to click the ‘Click to TEST Connection between Amazon and WooCommerce’ button. This confirms that your website is linked to Amazon through the Selling Partner API.

An API, or Application Programming Interface, serves as a secure connection, enabling automated communication between your WooCommerce store and Amazon.

Import Your Amazon Products into WooCommerce

Once that is done, scroll down to the ‘Compare and Import Products from Amazon’ section and click the ‘Compare & Import your Products into WooCommerce by SKU’ button.

This process imports your product details from Amazon and links them to your WooCommerce products using the SKU.

Next, access the ‘Inventory (Stock Level) Settings’ area. There, you’ll find a ‘Click to Sync WooCommerce Stock Levels to match Amazon’ button, which you can use for manual inventory updates.

To verify the synchronization, utilize the ‘TEST Inventory Connection’ tool.

The plugin documentation might provide a sample SKU (e.g., OBRAMAIN) for testing purposes. However, testing with a real SKU from your product range is better for accuracy.

A successful test means your connection is properly configured.

Beneath that, activating the ‘Update local stock levels per Order item sent to Amazon Fulfillment’ option is advisable. This ensures automatic WooCommerce inventory updates with each customer order.

Also, enable automatic inventory syncing by selecting the ‘Automatically sync stock levels from Amazon at the interval below’ option.

The plugin defaults to syncing every 1440 minutes (daily). Adjust this interval based on your stock turnover rate.

An option to restrict syncing to only FBA-enabled products exists. This is useful if you handle both Amazon-fulfilled and self-shipped products.

Configure a low stock threshold to receive notifications for items nearing depletion. This will prevent overselling and optimize store performance.

Customize Order Fulfillment Settings

Once that is done, I suggest you add an ‘Order Prefix’ under the Order Fulfillment Settings.

It is a small label that will be added to Amazon-fulfilled orders in your dashboard. For example, you can use something like fba to make those orders easy to identify.

You can also customize the Order Comment (for example, “Thank you for your order!”) and set a default shipping speed.

This default is used when a specific shipping method isn’t matched during checkout.

After that, make sure to check the ‘Enable Shipping Method Mapping’ box. This step is really important because it connects the shipping options in your WooCommerce store to the actual shipping speeds Amazon offers, like Standard, Expedited, or Priority.

By turning this on, you’re telling the plugin to match the options your customers see at checkout with the correct delivery methods on Amazon’s side.

Finally, click the ‘Save Changes’ button to apply all your settings.

Set Up Amazon Shipping

Now it’s time to configure Amazon shipping as a method within your WooCommerce store. This step ensures your customers can choose a shipping speed, and Amazon will know exactly how to fulfill it.

For this, head over to the Shipping tab on the WooCommerce Settings page, and either edit an existing shipping zone or create a new one.

Once you do that, click the ‘Add Shipping Method’ button.

This will open a popup, where you have to select ‘Amazon’ as the shipping method.

Then, click the ‘Continue’ button.

You’ll now see options to enable Standard, Expedited, and Priority shipping. Just check the boxes next to the ones you want to offer at checkout.

For each shipping speed, you can apply a price adjustment, either as a fixed amount or a percentage. This gives you control over how much you want to charge customers based on the shipping method they select.

For example, you could offer Standard shipping for free, charge a small fee for Expedited, and set a premium for Priority delivery — depending on what works for your pricing strategy.

Once you’re happy with the settings, click the ‘Create and save’ button to activate Amazon shipping on your site.

🛒 Step 5: Enable Amazon FBA for Each WooCommerce Product

Now that the plugin is connected and your shipping settings are in place, the final step is to enable FBA for each product you want Amazon to fulfill.

To do this, visit your Products » All Products page and click the ‘Edit’ link for a product that you have already added to your Amazon inventory earlier.

This will open the product editor, where you have to scroll down to the ‘Product Data’ section and look for the ‘Amazon Fulfillment’ tab.

There, you’ll see a checkbox labeled ‘Fulfill with Amazon FBA’ — go ahead and tick that box.

Once selected, click the ‘Update’ button to save your changes.

Now, repeat this process for each product you want Amazon to ship. Just make sure that the SKU in WooCommerce matches the SKU in your FBA inventory. If they don’t match, the order fulfillment will fail, or the sync won’t work properly.

Your products are now ready to be automatically fulfilled by Amazon whenever someone places an order in your WooCommerce store.

🎁 Bonus: Improve Customer Satisfaction with Shipping Discounts

While connecting Amazon FBA to your WooCommerce store can significantly improve your shipping times, you can add even more value to your customers by offering attractive shipping discounts.

Providing discounts encourages repeat purchases and improves customer loyalty. Plus, this is easy to set up with the Advanced Coupons plugin.

Advanced Coupons allows you to create fixed discounts, percentage discounts, or even offer free shipping based on specific conditions. Plus, you can auto-apply coupons, schedule them for sales events, and manage everything directly from WordPress.

To follow along step-by-step, you can read our article on how to offer a shipping discount in WooCommerce.

I hope this article helped you learn how to easily connect Amazon FBA to WooCommerce. You may also like to see our beginner’s guide on building an Amazon affiliate store using WordPress and our tutorial on how to upsell products in WooCommerce.

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