Car Rental Website with WordPress: Step-by-Step Guide

Operating a car rental agency without a dedicated website poses unnecessary challenges. I discovered this while assisting a friend in developing a web presence for his rental firm.

Whether initiating a new car rental venture or enhancing an existing one, establishing a professional online presence doesn’t require complexity or high costs. WordPress enables the creation of a comprehensive car rental platform capable of showcasing vehicles and managing reservations.

This guide outlines the precise steps for building a car rental website using WordPress. I’ve conducted the necessary research and testing, allowing you to bypass complications and concentrate on business growth.

Why should you use WordPress to create your car rental website?

Are you tired of managing numerous calls and emails from customers seeking details on car rentals?

A WordPress website can transform your business, acting as a central hub where customers can access all necessary information.

A well-designed website streamlines operations: clients can explore your vehicle inventory, evaluate package options, review testimonials, and book cars directly through the site. This enhances customer satisfaction and saves time.

Furthermore, a car rental website offers the potential to reach a wider audience.

Consider that individuals frequently search online for terms like ‘car rentals nearby,’ ‘budget-friendly SUVs,’ or ‘weekend car rental specials.’ Without a website, these potential customers will not discover your services. It’s that straightforward.

A car rental website functions as a permanent advertisement, presenting your vehicle inventory and rates to prospective clients actively searching for rentals.

Now, let’s walk through building a car rental website. This guide is comprehensive, so use the links below to navigate to specific sections:

  • Choose Your Car Rental Website Builder
  • Set Up Your Website Hosting
  • Install WordPress on Your Web Hosting
  • Select a WordPress Car Theme
  • Create a Custom Home Page
  • Add More Pages
  • Add a Contact Us Form
  • Add a Click-to-Call Button
  • Accept Online Reservations
  • Alternative: Use a Simple Car Rental Booking Form
  • Create a Stunning Vehicle Display
  • Guide Customers to Your Door
  • Showcase Your Rental Options
  • Display Customer Reviews
  • Create a Navigation Menu
  • Add Social Media Feeds (Optional)
  • Publish Valuable Content (Optional)
  • Use FOMO to Drive Car Rental Reservations (Optional)
  • Bonus Tips: How to Grow Your Car Rental Website

Some steps are marked as ‘optional,’ but implementing them can significantly improve your website’s ability to generate sales and increase income.

 If you’re a busy business owner, then creating a website might feel like too much to handle. CanadaCreate is here to help!

Our team of experts can handle every step of creating a custom car rental website, from design to development. That way, you can focus on what matters most: providing excellent service to your customers and growing your car rental business.

We will work closely with you to create a custom-designed website that showcases your fleet of vehicles, highlights your services, and makes it easy for customers to book rentals online. Just book a free consultation call to get started!

Step 1: Choose Your Car Rental Website Builder

First things first, before building a car rental website, you’ll need a powerful platform that can handle lots of traffic and give your customers a smooth ride. That’s why I recommend WordPress. 

There are lots of different website builders out there, but WordPress stands out for business owners seeking a user-friendly, reliable, and budget-friendly solution.

In the car rental industry, every cent counts. The awesome thing about WordPress is that it’s open-source and totally free to use. That means more money to spend elsewhere – whether that’s marketing, keeping your fleet in tip-top shape, or buying new vehicles.

​​For more on this topic, see our article on why WordPress is free.

Here’s where it gets really good: WordPress has a massive plugin library, with over 59,000 plugins on WordPress.org alone.

Think of plugins as little add-ons that do specific things. For your car rental website, you might use car plugins to manage bookings, showcase customer reviews, and display eye-catching photos of your fleet.

With the right plugins, you can really streamline your business and boost those bookings.

And get this: according to our blogging statistics, WordPress powers almost 43% of all websites. That’s a huge number, proving just how reliable and scalable it is. Perfect for growing your business online! 

Now, let’s get a bit more technical: there are two types of WordPress software, so it’s important to pick the right one.

First up is WordPress.com, which is a blog hosting platform. Then there’s WordPress.org, also known as self-hosted WordPress. For a car rental website, I recommend WordPress.org because it gives you the freedom to use all those must-have WordPress plugins without an expensive plan.

For a deeper dive into why I consistently recommend WordPress, see our complete WordPress review.

☝ Have you already created a site on WordPress.com? Don’t worry! I have a step-by-step guide on how to migrate your website from WordPress.com to self-hosted WordPress, ensuring a smooth transition for your car rental business.

Step 2: Set Up Your Website Hosting

Before you can create a professional and user-friendly car rental website, you’ll need a few things in place. 

First up, you need a domain name. This will be your online address, where potential customers can see your cars, check your rates, and book rentals. 

You’ll also need a web hosting plan, which is where your website lives online. You’ll want to make sure you pick a reliable host that keeps your site running 24/7. After all, if your car rental website experiences downtime, you’ll almost certainly miss out on bookings.

To make your life easier, we’ve hand-picked some of the best WordPress hosting you can buy. 

Keep in mind that while WordPress is free to use, domain registration and hosting incur costs. Consult our guide on WordPress website expenses to budget accordingly and avoid surprises.

Expect to pay around $14.99 annually for a domain name and at least $7.99 monthly for hosting. These costs can accumulate.

CanadaCreate has secured an exclusive deal with Bluehost. Our readers can access a significant discount on web hosting, along with a free domain. Start for as little as $2.99 per month by clicking the button below.

→ Click Here to Claim This Exclusive Bluehost Offer ←

Once you’re on the Bluehost website, just click the yellow ‘Get Started Now’ button.

This action redirects you to the pricing options, where you can select a suitable hosting plan.

For a car rental site, consider the ‘Starter’ or ‘Business’ plans, as they provide all the necessary features.

To select a plan, simply click on the ‘Choose Plan’ button.

The next step involves selecting a domain name for your car rental website.

Enter your desired domain name in the provided field and then click ‘Search for Domain’.

Your domain is your online address, so ensure it’s memorable, easy to pronounce, and aligns with your brand. Often, your car rental business name is a good choice.

For instance, if your business is named Speedy Rides, speedyrides.com would be a suitable domain.

If your first choice isn’t available, try incorporating relevant information, such as your location or the types of vehicles you offer.

If, for example, your focus is luxury vehicle rentals in Austin, consider domain names such as SpeedyLuxuryRides.com or SpeedyRidesAustin.com.

Relevance and clarity are vital. Experiment with different combinations to discover a domain that suits your business.

💡 If you’re having difficulty generating ideas, refer to our guide on selecting an optimal domain name.

After choosing your domain name, proceed to the checkout page to finalize your purchase.

Bluehost will then request your account details, including your name and email.

After entering your account information, scroll to the payment section and input your payment details to finalize the transaction.

Shortly after, you’ll receive an email providing instructions for accessing your web hosting control panel. This dashboard enables you to oversee your car rental website, configure email alerts, and seek WordPress assistance.

Step 3: Install WordPress on Your Web Hosting

By registering through the Bluehost discount link, WordPress will be automatically installed on your chosen domain name.

Allow a short loading time, and then select the ‘Edit site’ button to commence setting up your new website.

A prompt will then appear, asking whether you wish to migrate an existing WordPress site or initiate a fresh installation.

Since you’re creating a new car rental site, click the ‘Start Setup’ button.

The setup wizard will then request essential details, such as the type of website being created.

You can now select the category that most accurately represents your site. For a car rental platform, ‘Business’ is a typical choice, though you may choose any category. Afterward, select ‘Continue Setup.’

After completing Bluehost’s WordPress setup wizard, select ‘Complete Setup.’

Bluehost will then redirect you to your WordPress admin dashboard.

Alternatively, you can access the WordPress dashboard by enteringyoursite.com/wp-admin/into your browser’s address bar.

Are you using a different WordPress website host such as SiteGround, Hostinger, HostGator, or WP Engine? See our complete guide on how to install WordPress for step-by-step instructions. 

With the setup complete, you’re now ready to begin constructing your car rental website.

Step 4: Select a WordPress Car Theme

Now that you have your domain and hosting in place, it’s time to focus on your website’s appearance.

Your website is often the first thing potential clients see, so make sure it gives a great first impression. 

While WordPress offers a default theme, it’s typically not suitable for a professional car rental business.

When selecting a theme for your rental website, choose one that complements your brand. Consider whether you want a luxurious feel, or if you specialize in affordable cars.

Also, consider the type of content you plan to showcase.

If you have many professional car photos, be sure your WordPress theme can handle an extensive image gallery.

If you prefer to showcase your cars in a listing, find a theme that offers this layout, ideally with search and filter capabilities.

To simplify your selection, my team has compiled lists of top themes for both car dealerships and auto repair businesses.

A lot of these themes are equipped with tools aimed at the automotive sector, such as a built-in VIN decoder.

If you lack technical expertise, fear not! We offer a detailed guide for WordPress theme installation, ensuring your car rental website achieves a professional appearance quickly.

Once the theme is installed, you can tailor its appearance by navigating toAppearance » Customize within the WordPress admin panel. The theme customizer will then load, allowing you to adjust settings and preview modifications in real-time.

Are you utilizing a recent full-site editing (FSE) theme? If so, you’ll want to selectAppearance » Editorinstead. This opens the full site editor, enabling you to modify, add, or remove blocks within your WordPress theme effortlessly.

Another option is using a website and landing page builder plugin like SeedProd.

SeedProd is a well-regarded, user-friendly drag-and-drop page builder. We’ve employed it in the construction of various partner sites, including those for Duplicator, WPForms, and WP Charitable.

SeedProd enables the creation of visually appealing landing pages, homepages, and even complete websites.

It also comes with ready-made templates designed specifically for the automotive industry.

A specific car rental template is also available for use.

As illustrated, this template features a pre-built area for showcasing your vehicle inventory.

You can effortlessly upload your images and specifications, simplifying the customer’s search for the appropriate vehicle.

The template also features a customizable ‘Reserve Now’ button for smooth integration with your booking or inventory system (more details later).

As an alternative, SeedProd’s AI website builder enables you to generate a fully customized theme rapidly. Our guide details how to build a WordPress website using AI.

Step 5: Design a Tailored Home Page

WordPress offers two primary content formats: posts and pages. Typically, website operators employ posts for articles and blog entries, which poses a slight issue.

By default, WordPress will showcase blog posts on your homepage. Whether or not you plan to blog, a post list is undesirable as the first impression for prospective clients.

Therefore, I suggest designing a custom homepage that presents a concise overview of your business, previews your vehicle fleet (images and specifications), displays rates, and other essential details.

Consider incorporating customer testimonials and reviews to foster trust and enhance credibility (more information on this later!). Essentially, you aim to impress visitors, and a simple blog post list is insufficient.

To assist you, we’ve developed a comprehensive guide on crafting a personalized homepage. Adhering to this guide will provide an optimal welcome for visitors and potential clients.

Once you are satisfied with the page design, designate it as your homepage. Navigate toSettings » Readingwithin the WordPress administration panel.

Here, scroll to the ‘Your homepage displays’ setting and select ‘A static page.’

From the ‘Homepage’ menu, choose the page you previously designed.

Your clients will now encounter a user-friendly homepage, providing critical details about your car rental company.

Step 6: Include Additional Pages

When building your car rental site, providing ample information is essential. This allows potential clients to fully understand your offerings, assisting them in making a well-informed choice.

Do you want to showcase your vehicle selection? That is simple. Need to communicate your prices and fees? Easy. FAQs, directions, and other important information? WordPress manages it all.

However, before adding compelling content, consider organization. Your website needs straightforward navigation, so clients find information rapidly. This involves creating distinct pages for each information type.

For example, create a specific vehicle page to display images and descriptions. Another page could detail rates and pricing, highlighting active promotions.

Adding extra pages to WordPress is fortunately simple. Navigate toPages » Add New Page.

The WordPress editor will then appear, where you can include a title, insert text, add a featured image, and more.

Once satisfied with the page, select ‘Publish’ to make it visible.

For greater control over page layout and design, view our guide on creating custom WordPress pages.

Step 7: Add a Contact Us Form

If you want to facilitate customer communication, integrate a contact form.

Contact forms are the easiest method for visitors to submit inquiries, express issues, or send specific requests regarding reservations, pricing, or general feedback.

The WPForms plugin provides the simplest method for adding a contact form to your WordPress website.

We utilize WPForms for every form on CanadaCreate, including our own contact form, and we are confident it will suit your car rental site well.

Refer to our comprehensive WPForms review for additional details about this widely used contact form plugin.

After installing the plugin, you’ll notice that it comes with a ready-made Simple Contact Form template. You can quickly customize this form in WPForms’ drag-and-drop editor.

Use the WPForms block to insert the form into any page, post, or widget-ready area. It’s really that straightforward.

Step 8: Add a Click-to-Call Button

If you have already integrated a contact form, that’s excellent!

However, there are instances when customers need you now.Consider scenarios such as car malfunctions or accidents, where waiting for a response isn’t feasible.

A click-to-call button addresses this need by enabling users to dial your number directly from their device with a single click, eliminating the need to manually enter the number.

Some customers may prefer to contact you by phone, even when there is no emergency.

A click-to-call button simplifies the process of calling your company, which can translate to more bookings and increased revenue.

☝ If you lack a business phone, Nextiva is a good solution. CanadaCreate uses it and is satisfied.

Ready to integrate a click-to-call feature? See our guide on adding a click-to-call button in WordPress.

Step 9: Accept Online Reservations

Enabling online reservations is crucial for business growth. Allowing visitors to book vehicles directly is essential.

Online booking is generally faster than contacting customer service or visiting in person. This benefits both the customer and your business.

While there are multiple options for online reservations, the free VikRentCar plugin is highly recommended because it’s specifically for car rental websites.

It includes features absent in generic booking plugins, such as specifying pickup/dropoff locations, dates, and times for seamless bookings.

Display your vehicles in a grid or list, which allows customers to easily explore your entire selection.

Begin by installing and activating the VikRentCar plugin. A premium version exists, offering features like rental restrictions, seasonal pricing, and integrated payments for 60+ gateways.

Consult our guide on WordPress plugin installation for detailed instructions.

After activation, choose ‘VikRentCar’ from the main menu on the left.

Here, you’ll see a setup wizard that will walk you through all the steps to get your online reservations up and running. Now, let’s go over these steps.

Set Up Your Pricing Plans

The first step is setting up your pricing plans. Make sure to think about the plan options you’d like to offer before you continue.

For instance, you’ll likely want a ‘Base Plan’ and then maybe another that comes with rental insurance or other add-ons.

When you’re ready, click the ‘Configure’ button under ‘Types of Price.’

You’ll need at least one pricing plan in order to show rates to your customers.

With that in mind, go ahead and click on the ‘New Price’ button.

Now, fill in the details for your first price type. You can also add attributes, but that’s optional.

When you’re happy with the information you’ve entered, click the ‘Save’ button.

Just repeat these steps for all the pricing plans you want to offer. 

Once that’s done, click the ‘Dashboard’ icon to return to the main setup wizard.

List Your Rental Cars

Now it’s time to create a profile for each car model in your fleet. Think of it as a little info sheet for each type of car you have.

To start, click the ‘Configure’ button under ‘Cars.’

Once again, this takes you to a new screen.

Here, click on the ‘New Car’ button.

Now, fill in all the details for this car. This includes:

  • The name of the car.
  • The total units you have.
  • Whether it’s available or not.
  • Additional information you want to show potential customers, like images.

Simply work your way down this page and fill in all the info.

Don’t forget to click ‘Save’ to store your changes.  

Customize Your Car Rental Fares

When you click ‘Save,’ VikRentCar will ask you to enter the daily rental cost for each pricing plan you created earlier.

Just type in the price for each plan, then click ‘Insert Fares’ to save this information. 

After you hit ‘Insert Fares,’ you’ll see a table where you can adjust your prices for specific rental periods for each price level. 

There are options for ‘Daily Fares, ‘Extra Hours Charges,’ and ‘Hourly Fares.’

If you keep scrolling through, you’ll see the standard pricing.

By default, VikRentCar multiplies the daily rate by the number of rental days.

However, you can customize this by scrolling back up to the ‘Daily Fares,’ ‘Extra Hours Charges,’ and ‘Hourly Fares’ tabs and making some changes.

For example, you might offer a discount for rentals longer than 3 days and then an even bigger discount after 7 days.

In that case, you’d need to set specific prices for daily ranges 1-3, 3-7, and so on.

You might also add hourly rates in order to attract more customers.  

As you type in different prices, the list of fees below will update instantly. 

This makes it easy to play around with different pricing to see how it affects your total costs.

I recommend taking some time to explore the table and the different tabs. This will help you find that sweet spot – pricing that’s competitive for customers but also covers your costs and makes you money.

Once you’re happy with your pricing, click ‘Quit Inserting’ to return to the main dashboard. 

Now, simply repeat these steps to add all the cars and pricing information to your site.

Choose Pickup & Dropoff Times & Locations

With that done, let’s set up your pickup and dropoff times by selecting the calendar icon in the toolbar. Then, click ‘Calendar’ in the dropdown menu.

Here, you can set your pickup and dropoff times.

Once you’re happy with the times, click the ‘Back’ button. 

Next up, let’s add your locations. 

Click the key icon in the toolbar, then select ‘Pickup/Dropoff Locations.’

On the next screen, click on the ‘New Location’ button.

Now, you can enter all the details for each pickup and dropoff location you offer.

When you’re ready, just click ‘Save’ to store your changes.

There are more settings you can explore, but this is enough to create a simple car rental system.

Add Your Booking Calendar to Your Website

That said, it’s time to add your car rental booking calendar to your site using VikRentCar’s built-in shortcode generator. Click the car icon to return to the main dashboard.

Then select the ‘Shortcodes’ button.

On the next screen, select ‘New.’

This takes you to the shortcode builder.

The easiest way to create a shortcode is to select the content you want to display from the ‘Type’ dropdown menu.

For example, you can select Locations List, Search Form, General Availability, Promotions, and more.

Typically, though, you’ll want to start by showing your available cars, so in that case, you’d need to select ‘Cars List’ from the ‘Type’ dropdown menu.

VikRentCar will then show some settings under ‘Details’ where you can make some customizations.

Simply work through these options and adjust them to your liking.

You can choose to display your vehicles in a list or a grid. You can also pick the order in which they appear and how many cars VikRentCars shows per page. 

When you’re happy with how the shortcode is set up, give it a descriptive name. This will help you identify the shortcode later in your dashboard.

Then, click on ‘Save & Close.’ 

With that done, VikRentCar will display a dashboard with all the shortcodes you’ve created.

To add this content to an existing page or post, click the icon under ‘Shortcode.’

You can now copy the shortcode and paste it into any page, post, or even a widget area on your site. If you’re not sure how, then check out our guide on how to add a shortcode in WordPress. 

Alternatively, if you want to add this content to a brand new page, then click the ‘Create page’ button.

This will automatically create a new page and insert the shortcode for you. Super easy!

By following these steps, you’ll have your car rental system up and running on your WordPress site in no time.

🚨 Important Legal Requirements for Your Car Rental Website

Before you start accepting bookings through your website, you need to make sure you’re following all the legal requirements. This protects both your business and your customers.

Here are some key legal elements your car rental website needs:

  • Privacy Policy: If you collect any customer information (and you will for bookings), you need a privacy policy. This should explain what data you collect and how you use it.
  • Terms and Conditions: This outlines the rules for using your service, including booking policies, cancellation rules, and payment terms.
  • Rental Agreement: Display your rental contract terms clearly on your site. This should cover insurance requirements, fuel policies, mileage limits, and damage policies.
  • Cookie Notice: If your site uses cookies (most do), then you need to tell visitors about this. I recommend WPConsent to manage cookie consent banners, secure data storage, and more.

⚠️ While I aim to provide helpful information, this is not legal advice. I strongly recommend consulting with a legal professional to ensure your website complies with all local, state, and federal regulations.

Step 9 Alternative: Use a Simple Car Rental Booking Form

If you want a quick and easy way to rent out your cars, then you can also create a rental form using WPForms. This way, visitors can enter all their requirements, and you can review each request manually.

WPForms even has a ready-made Truck Rental Agreement form template that you can customize and add to your site with just a few clicks. 

This approach tends to work best when you have a smaller fleet of vehicles. You could even accept payments directly through the form or process the rental request before sending customers to a dedicated WordPress payment form on your website.

💡Related Post: Learn how to offer equipment rentals in WordPress.

Step 10: Create a Stunning Vehicle Display

Photos are a great way to impress potential customers with the sheer variety and quality of your car rental options. You should already have high-quality photos of all your vehicles. Now it’s time to show them off!

But here’s the catch: too many big photos can really slow down your site. And a slow site? That’s a surefire way to frustrate visitors and may even drive potential customers away.

That’s why smart business owners use a slider plugin that’s optimized for performance. Envira Gallery is our pick because it lets you upload unlimited photos, create slick sliders, and organize your vehicles into albums.

This means customers can scroll through your entire fleet, seeing every detail without your site malfunctioning or slowing down. It’s the perfect way to show off your vehicles and give customers a better understanding of what you have to offer. 

Want to learn more? Check out our detailed Envira Gallery review, where we downloaded this popular plugin and put it to the test.

Ready to dive in? Our guide on how to create a responsive image gallery has step-by-step instructions to help you get started. 

Step 11: Guide Customers to Your Door

Even after you have a website, some people may still prefer to see your vehicles before booking, or they might opt for direct pickup.

You can make it easy for those people to find you by adding a Google Map to your site. 

You can embed an interactive Google Map directly in your site using a map plugin or a code snippet.

We cover both methods in our guide on how to add a Google Map in WordPress, so you can choose the method that suits you the best. 

Step 12: Showcase Your Rental Options

It’s essential to clearly communicate your pricing, packages, and any additional fees to customers. Being upfront makes you seem more trustworthy and helps customers avoid any nasty surprises.

For the best results, your pricing table should display all the rental options with their prices right next to them. You might also create tables for different car types (such as economy, compact, luxury) and different rental durations (like daily, weekly, monthly). 

That way, customers can compare their options quickly and find the right package for them.

Ready to create an easy-to-read pricing table without writing a single line of code? Head over to our complete guide on how to add pricing tables in WordPress.

Step 13: Display Customer Reviews

When was the last time you bought a product or signed up for a service without checking the reviews first? Before you buy anything, you probably want to know what others think, and so do your car rental customers. 

If you already have reviews on platforms like Google Business Profile, Facebook, or Yelp, then you can display them directly on your site using Smash Balloon Reviews Feed.

This plugin can fetch testimonials from all the top review platforms and embed them on your site. It will even fetch new reviews automatically. 

You can customize the review feed to perfectly fit your website so everything looks professional and consistent. 

For complete step-by-step instructions, see our guide on how to show Google, Facebook, and Yelp reviews on your site.

Don’t have any reviews yet? It’s time to change that! You can use WPForms to add a review form to your site. 

The plugin even has a Review Form template that lets you collect star ratings, recommendations, pros and cons, and other feedback from your customers.

Want feedback on specific staff members? 

WPForms also has a Customer Service Review template that you may find helpful.

For detailed instructions, see our guide on how to add a client feedback form in WordPress.

Once you start collecting feedback, I recommend creating a dedicated customer review page.

Step 14: Create a Navigation Menu

Now that you’ve added some useful content to your car rental website, it’s time to make it easy for customers to find what they need.

A well-organized navigation menu will help customers quickly locate the information they’re looking for, such as your location, vehicle inventory, or rental policies.

Don’t worry – adding menus and even sub-menus in WordPress is surprisingly straightforward.

For a comprehensive, step-by-step guide, check out our detailed post on how to add a navigation menu.

Step 15: Add Social Media Feeds (Optional)

Are you active on social media? Then, you already know how important it is to keep your audience in the loop. 

But did you know you can bring all that social buzz right onto your website?

You can embed social media feeds directly in your WordPress website using a plugin like Smash Balloon. 

This can keep your site fresh and dynamic, even when you’re busy with other tasks. This way, your visitors will always see your latest social content, even if they’re not following you on platforms like Facebook and Instagram.

It’s perfect for keeping visitors engaged and informed. 

Displaying social media content directly on your website also directs traffic to your social profiles, so you may get more followers, too!

Want to learn more before downloading Smash Balloon? Just check out our in-depth Smash Balloon review. 

Step 16: Publish Valuable Content (Optional)

It’s not essential, but starting a blog is a great way to show off your expertise, get new customers, and keep existing customers coming back to your business. 

You might keep things straightforward and use your blog to share company updates or industry news. This is an easy way to build a relationship with your audience. Plus, you can add relevant industry keywords to your website so people can find your services more easily.

Regularly publishing this content can also keep your site fresh and up-to-date, which is a key way to improve your search engine rankings. 

If you have more time to blog, then you could get creative and produce high-quality, original content.

For example, you might review different types of vehicles, sharing your thoughts on their pros and cons, features, and performance. This can help your customers make informed decisions when choosing a rental vehicle. 

You might even offer advice on related subjects, like what to pack for a road trip or how to stay safe while traveling.

This valuable content increases your chances of appearing in search results and being shared on social media. This means more visitors, more bookings, and more revenue. 

Ready to start blogging? See our guide on how to create a separate page for blog posts in WordPress.

After that, I recommend checking out our blog post idea generator for some extra inspiration.

Step 17: Use FOMO to Drive Car Rental Reservations (Optional)

As a car rental business, increasing bookings is always a top priority, and FOMO can be your secret weapon.

FOMO, or ‘fear of missing out,’ is a term for anxiety about missing out on something exciting and trendy. If visitors think that your cars are in high demand, then they’re more likely to book immediately rather than delay. 

That’s where TrustPulse comes in. 

TrustPulse can display real-time user activity notifications on your car rental website. For example, it can show a popup every time someone rents a vehicle from you. You can even display the total number of bookings within a certain time frame to really prove your popularity.

TrustPulse also tracks customer activity on individual listings, so you can show how many people viewed a particular vehicle. This creates a sense of urgency, encouraging visitors to book before the vehicle is gone.

Essentially, TrustPulse highlights the popularity of your rentals, motivating people to book right now. 

We’ve seen firsthand how this strategy can convince visitors to make a purchase. To learn more, see our complete TrustPulse review.

Ready to get started? Check out our guide on how to use FOMO on your WordPress site. It will show you how to set up TrustPulse and start boosting your bookings. 

Bonus Tips: How to Grow Your Car Rental Website

Congratulations! You now have a professional-looking car rental website. Now, let’s get that website working hard for you, bringing in more traffic and turning visitors into paying customers.

Here are some extra tips to really boost your car rental business:

  • Use AIOSEO to climb those search engine rankings. This plugin can help people find your website when they’re searching for things like ‘car rentals near me,’ ‘rent a car today,’ or any other phrases you want to target. See our ultimate WordPress SEO guide for details.
  • A slow-loading website can frustrate visitors and make a terrible first impression. To make your site lightning fast, check out our guide on how to boost WordPress speed and performance.
  • Understanding customer behavior is crucial for driving bookings and revenue. MonsterInsights lets you monitor your website’s performance by tracking visitor numbers, engagement, and conversion rates. You can then use these insights to fine-tune your car rental site and watch your revenue soar. For details, see our guide on how to install Google Analytics in WordPress.

I hope this article has helped you learn how to make a car rental website with WordPress. You may also want to check out our expert picks of the must-have WordPress plugins for all business websites or our guide on how to sell car parts in WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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