Creating WordPress websites has shown us that search engines favor detailed information.
The more detailed and specific information you provide about your products, the higher your chances of achieving good rankings and attracting relevant visitors to your site.
This is where GTIN, ISBN, and MPN schema markup becomes essential. These product identifiers supply search engines with the necessary details to accurately understand and categorize your content.
When implemented correctly, this structured data can enhance your visibility in search results and allow your content to shine with rich snippets.
In this guide, we will outline the simplest methods for adding GTIN, ISBN, and MPN schema to your WordPress website.
Why Should You Implement GTIN, ISBN, & MPN Schema in WooCommerce and WordPress?
GTIN (Global Trade Item Number) is utilized for identifying trade items such as products or services, while ISBN (International Standard Book Number) is specifically for tracking books, eBooks, and audiobooks.
Conversely, MPN (Manufacturer Part Number) is used to identify specific electronic components and parts, including integrated circuits and resistors.
GTIN, ISBN, and MPN schema properties are types of markup code that can be integrated into your WordPress site to deliver detailed and precise product information to search engines.
Implementing this markup can enhance your content’s visibility and boost your website’s SEO. When users search for a specific ISBN, GTIN, or MPN, your products are more likely to appear in the search results.
For instance, if you operate an online bookstore, adding the ISBN schema can significantly enhance your website’s visibility.
Utilizing schema markup in WooCommerce or WordPress is an effective strategy to attract more clicks from organic search results, ultimately leading to increased sales.
Additionally, it can enhance the shopping experience for customers by simplifying the process of finding and purchasing your products.
Now, let’s explore how to seamlessly add GTIN, ISBN, and MPN schema in WordPress and WooCommerce. You can use the quick links below to navigate to the method that suits your needs:
- Method 1: Add Product Schema to a WordPress Post or Page
- Method 2: Add Product Schema Directly to WooCommerce Products
- Bonus: List Your Products on Google Shopping
Method 1: Add Product Schema to a WordPress Post or Page
If you want to incorporate GTIN, ISBN, or MPN schema into a post or page on your WordPress site, this method is ideal for you.
This approach is especially useful if you are reviewing or selling a single product in a standard blog post and are not using an eCommerce plugin like WooCommerce.
Easily integrate this schema with All in One SEO (AIOSEO), the leading WordPress SEO plugin trusted by over 3 million websites.
This plugin enables you to implement various schema types on your site, such as FAQs, recipes, articles, and product schema.
At CanadaCreate, we utilize this plugin to enhance our website’s rankings. We frequently use the FAQ schema to boost our articles‘ visibility. For more information, check out our AIOSEO review.
Begin by installing and activating the AIOSEO plugin. For comprehensive guidance, refer to our beginner’s guide on installing a WordPress plugin.
Important Note: AIOSEO offers a free version, but you’ll need the Pro plan to access the schema markup feature.
After activation, the plugin will display a setup wizard on your screen to guide you through the configuration process.
If you require assistance, consider reviewing our detailed guide on setting up All in One SEO in WordPress.
Next, navigate to the AIOSEO » Search Appearance section in your WordPress admin sidebar.
In the ‘Content Types’ tab, locate the entry for ‘Products’ and click on it. Then, switch to the ‘Schema Markup’ tab.
Finally, click the ‘Save Changes’ button to apply your modifications.
Now, you can add individual schema markup for each of your products. To do this, navigate to the page or post where you want to include the ISBN, GTIN, or MPN schema from the WordPress admin sidebar.
Once there, scroll down to the ‘AIOSEO Settings’ section in the block editor and switch to the ‘Schema’ tab.
Next, click on the ‘Generate Schema’ button.
This will open the ‘Schema Catalog’ popup on your screen, allowing you to select the schema template you wish to add.
Click the ‘+’ button next to the ‘Product’ option.
This will open a modal where you can enter the details for your individual product and provide search engines like Google with all the relevant information.
Start by entering your product’s name, description, brand, SKU, and image.
After that, scroll down to the product Identifiers section, where you can input the GTIN, ISBN, or MPN.
Then, continue scrolling down to add the price, attributes, reviews, and shipping destination for the product in the schema markup.
Once you are finished, click the ‘Add Schema’ button to save your schema markup. You can then repeat this process for the other products on the page.
If you sell books online, you can select the ‘Book’ schema from the ‘Schema Catalog’ popup. This will open a new modal where you can input essential product information such as the title, author, description, and cover image of the book.
Next, scroll down to the ‘Editions’ section and enter the ISBN for the book. Finally, click the ‘Add Schema’ button to create the schema.
After adding the GTIN, MPN, or ISBN schema for all your products, remember to click the ‘Update’ or ‘Publish’ button at the top to save your changes.
While you and your visitors may not notice any changes on the front end of your website, search engine bots will now have access to the ISBN, GTIN, or MPN information for your products.
Method 2: Add Product Schema Directly to WooCommerce Products
If you’re looking to add GTIN, ISBN, or MPN schema markup to your WooCommerce store, this method is perfect for you.
You can easily incorporate these identifiers using the All in One SEO (AIOSEO) plugin.
First, install and activate the AIOSEO plugin. For detailed guidance, refer to our step-by-step tutorial on how to install a WordPress plugin.
Note:AIOSEO offers a free version, but you will need the Pro version to access the schema markup feature.
After activating the plugin, a setup wizard will appear on your screen. If you require assistance, consider checking our tutorial on configuring All in One SEO in WordPress.
Next, navigate to the Products » All Products section from the WordPress admin sidebar.
Here, click the ‘Edit’ link under the product for which you want to add the GTIN, ISBN, or MPN schema.
This action will open the ‘Edit Product’ page, where you need to scroll down to the ‘AIOSEO Settings’ meta box.
From this section, switch to the ‘Schema’ tab, where you will notice that the ‘Product’ schema is already activated by default. Simply click the ‘Edit’ button next to the schema.
This will bring up an ‘Edit Product’ popup on your screen, where you will see that the ‘Autogenerate Field’ toggle is set to ‘Yes’.
This feature is enabled by default because AIOSEO intelligently retrieves information you’ve already entered in your WooCommerce product details (such as name, description, and price) to automatically populate the schema for you, saving you time.
However, if you prefer to enter these fields manually, you can easily switch the ‘Autogenerate Fields’ toggle to ‘No’.
Next, navigate to the ‘Identifiers’ section to input the GTIN, ISBN, or MPN for your product. You can also include additional attributes, shipping options, and product reviews in the schema markup.
Once you have made your updates, remember to click the ‘Update Schema’ button to save your changes.
If your online store specializes in books, click the ‘Generate Schema’ button in the Schema tab and choose the ‘Book’ schema template from the options available.
This will launch the Schema Generator, allowing you to enter the title, image, and description for the book you are offering.
Then, scroll down to the ‘Editions’ section and input the ISBN for your book.
After filling in the details, click the ‘Add Schema’ button to create your schema markup for books.
Finally, click the ‘Update’ button at the top to save your changes.
You have successfully added schema markup for your products, including the GTIN, ISBN, or MPN information.
After finishing this setup, it’s advisable to test your schema to confirm that Google recognizes it properly by using Google’s Rich Results Test tool.
Simply enter the URL of your product page to evaluate how well your schema is integrated and whether it qualifies for rich search features.
By following these steps, your products will be optimized for better visibility, attracting more knowledgeable shoppers.
Bonus: List Your Products on Google Shopping
In addition to implementing GTIN, ISBN, or MPN schema for your products, another effective way to enhance your site’s visibility in search engines is by listing your products on Google Shopping.
Google Shopping serves as a digital marketplace where users can search, browse, and compare products from various sellers. By featuring your products in this marketplace, you can drive more traffic to your eCommerce store and increase your sales.
To get started, you need to create an account with Google Merchant Center.
After setting up your account, make sure to link it to your Google Ads account.
Next, install and activate the ELEX Google Shopping plugin. For guidance, refer to our tutorial on how to install a WordPress plugin.
You will then need to create a product feed, which is a file that includes all your product information (such as GTIN, MPN, and ISBN) formatted for Google.
Once you have created the file, simply upload it to your Merchant Center account.
After completing this step, customers searching on Google Shopping will be able to see your products.
For comprehensive guidance, check out our tutorial on automatically integrating WordPress products into Google Shopping.
We trust this article has assisted you in effortlessly incorporating GTIN, ISBN, and MPN schema into your WooCommerce and WordPress setup. You might also be interested in our tutorial on adding your WordPress site to Google Search Console, along with our recommendations for the top WordPress schema markup plugins.
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