Boost Your WooCommerce Sales: A Step-by-Step Guide to Adding Product Videos to Your Galleries

To run a successful WooCommerce store, it’s essential to present your products more effectively than your competitors. One powerful strategy is to incorporate videos into your product galleries.

Many stores have successfully utilized videos to showcase their products from various angles, which often results in a significant increase in sales.

From a shopper’s viewpoint, witnessing a product in action alleviates doubts. A 360-degree view addresses common concerns and boosts buyer confidence, ultimately leading to fewer returns.

In this guide, we will show you how to seamlessly add product videos to your WooCommerce galleries, no coding experience required.

Benefits of Adding Product Videos to Your WooCommerce Store

Incorporating product videos into your WooCommerce store allows you to present your products in a more comprehensive and engaging manner, helping customers to better grasp the features and advantages of your offerings.

This can significantly boost your conversion rates. Research indicates that visitors who view product videos are up to 73% more likely to complete a purchase.

Moreover, showcasing your products in action through video can enhance trust and credibility with potential buyers, making them feel more secure in their purchasing decisions.

For example, if you run an online shop selling headphones, including a product video that highlights the sound quality and features of the headset can lead to increased sales.

Additionally, integrating product videos into your WooCommerce galleries can improve your website’s SEO rankings, as search engines favor sites with rich multimedia content, including videos.

Greater visibility in search results can attract more visitors to your store, ultimately resulting in higher sales.

In WooCommerce, the featured video usually occupies the primary position in your product gallery, replacing the main product image. This ensures it is the first element customers notice.

Now, let’s explore how to effortlessly add product videos to your WooCommerce galleries. Use the links below to navigate to your preferred method:

• Method 1: Add Product Videos to WooCommerce Using YITH WooCommerce Featured Audio & Video Content (Available in Free & Premium Versions)
• Method 2: Add Product Videos to WooCommerce Using Really Simple Featured Video (Free Version)
• Bonus: Create a WooCommerce Product Gallery for Your Store
• Common Questions About WooCommerce Product Videos

Method 1: Add Product Videos to WooCommerce Using YITH WooCommerce Featured Audio & Video Content (Available in Free & Premium Versions)

For this approach, we will utilize the YITH WooCommerce Featured Audio & Video Content plugin, which offers both free and premium options.

This plugin provides excellent control over how your videos are displayed and played. Our guide will explore all the premium features, while the initial steps are applicable to the free version too.

Begin by installing and activating the YITH WooCommerce Featured Audio & Video Content plugin. For detailed guidance, refer to our beginner’s tutorial on installing a WordPress plugin.

With this plugin, you can easily add videos from YouTube, Vimeo, or your own media library to your WooCommerce product gallery.

Set Up the Plugin’s General Settings

After activation, navigate to the YITH » Featured Audio & Video Content section in the WordPress admin sidebar.

This will display the video settings. Start by choosing an aspect ratio for your product video from the dropdown menu.

If you’re using the free version, this will be the only setting available to you.

Next, enable the ‘AutoPlay’ option if you want the video to begin playing automatically when the page loads.

You can also activate the ‘Loop’ option so that the video restarts immediately after it finishes.

Adjust the video volume by moving the slider next to the ‘Volume’ option. Enable the ‘Stoppable videos’ switch to allow users to pause the video.

In the ‘YouTube Settings’ section, activate the ‘Show Related’ option if you want to suggest other videos from the same YouTube channel. This is only needed for embedded product videos from YouTube.

Next, select a theme and style for the YouTube video player.

Then, navigate to the ‘Vimeo Settings’ section and turn on the ‘Show Video Title’ option to display the title of the video in the Vimeo player. Adjust this setting only if your product videos are hosted on Vimeo.

You can also choose a color for the playback controls in the Vimeo player.

Next, go to the ‘VideoJS Player Style’ section and select ‘Custom’ for the ‘Style’ option.

This will open the customization options, allowing you to set the background color, slider color, button color, and more for the video player.

Once you have finished customizing, click the ‘Save Options’ button to save your settings.

Set Up Modal Settings (Premium Plugin Only)

Next, navigate to the ‘Modal Settings’ tab located at the top of the page. Please note that this tab is not available if you are using the free version of the plugin.

Once you’re in the tab, simply activate the ‘Video in modal’ toggle. This will enable the featured video to appear in a lightbox pop-up, which overlays the page content.

After that, you can select a ‘Modal displaying effect’ from the dropdown menu.

Then, click the ‘Save Options’ button to apply your changes.

Configure Gallery Settings (Premium Plugin Only)

Now, switch to the ‘Gallery Settings’ tab at the top. This tab is exclusive to the premium version.

Here, select the ‘WooCommerce Gallery’ option for the ‘Video and Audio gallery mode’ to showcase the product videos within the WooCommerce gallery.

Alternatively, by choosing the ‘Plugin Gallery’ option, the featured video will be displayed in a related gallery.

Additionally, you can enable the ‘Video and Audio in sidebar’ toggle if you prefer to show the product video in the sidebar instead of the WooCommerce or related gallery.

Once you have finished, remember to click the ‘Save Options’ button to save your settings.

Add a Video to a Specific Product Gallery

It’s time to enhance your WooCommerce gallery by adding product videos.

First, navigate to the Products » All Products page in the WordPress admin sidebar. Once there, click the ‘Edit’ link beneath the product name to access the ‘Edit Product’ page.

Next, scroll down to the ‘Product Data’ section and select the ‘Video’ tab from the left column.

Now, choose how you want to add the video from the ‘Add Video’ dropdown menu. For this guide, we will select the ‘By URL’ option to include a YouTube video link.

Alternatively, you can upload a video using the WordPress media library, but we advise against this method as it consumes a lot of bandwidth.

For more information, check out our beginner’s guide on why uploading videos to WordPress is not recommended.

You will then be prompted to enter a name for the product video in the ‘Video Name’ field.

After that, simply paste the YouTube video URL into the ‘Video URL’ field and click the ‘Add Video’ button.

Finally, click the ‘Update’ or ‘Publish’ button at the top to save your changes.

You can now visit your online store to verify that the video has been successfully added to your product’s WooCommerce gallery.

Here’s how the product video appeared on our demonstration site.

Method 2: Adding WooCommerce Product Videos with Really Simple Featured Video (Free)

If you’re seeking a free and straightforward method to incorporate product videos into WooCommerce, this approach is perfect for you.

First, install and activate the Really Simple Featured Video plugin. For detailed instructions, refer to our guide on installing a WordPress plugin.

Adjust the Plugin Settings

After activation, navigate to the Settings » Really Simple Featured Video section in the WordPress dashboard.

Here, toggle the ‘Products’ switch to enable video support for WooCommerce, then click the ‘Save Changes’ button to apply your settings.

Next, switch to the ‘Controls’ tab at the top. This is where you can set options for self-hosted and embedded videos.

Now, go to the ‘Self-hosted videos’ section and toggle the ‘Controls’ switch to enable playback controls for the video player.

After that, you can also toggle the ‘Loop’ switch to have the video play continuously. Additionally, you can mute the video by default by toggling the switch next to ‘Mute sound’.

To enable automatic playback, simply toggle the ‘Autoplay’ option.

Next, navigate to the ‘Embed videos’ section, where you’ll find the same options available for embedded videos.

Adjust these settings according to your preferences and click the ‘Save Changes’ button to apply your updates.

Incorporate the Product Video into the WooCommerce Gallery

To include a product video in the WooCommerce gallery, go to the Products » All Products section from the admin sidebar.

Here, click the ‘Edit’ link beneath the product name to access the editing interface.

Once on the editing page, scroll down to the ‘Featured Video’ section in the right column and choose a video source.

If you wish to upload a video from your computer or media library, select the ‘Self’ option. To embed a video from YouTube or another platform, choose the ‘Embed’ option.

For this tutorial, we will select the ‘Embed’ option to add a YouTube video.

After selecting that option, a field labeled ‘Video URL goes here’ will appear. Simply enter the link to your video from YouTube, Vimeo, or Dailymotion in this field.

Finally, click the ‘Update’ or ‘Publish’ button at the top to save your updates.

Now, you can visit your website to view the WooCommerce product video.

Bonus: Enhance Your Store with a WooCommerce Product Gallery

Now that you know how to make your product pages more engaging with videos, consider promoting those products in other areas of your website.

For instance, incorporating an image gallery into a blog post or announcement page can help you highlight products to a broader audience and boost sales.

These multiple images can effectively showcase your products’ features, increasing engagement. Additionally, galleries are a great way to display various product options, such as colors, sizes, or styles, assisting potential buyers in making informed choices.

Currently, most WooCommerce themes come with default templates for shop and category pages that present products in the theme’s design. However, they typically lack a specific template for displaying products as a gallery within a blog post.

This means that the standard WooCommerce setup may not suffice if you wish to feature products in this manner. This is where Envira Gallery becomes valuable.

After extensive testing, we have determined that this is the top WordPress gallery plugin available, allowing you to create stunning and fully responsive image galleries within WordPress.

Additionally, Envira is incredibly fast and packed with features such as a lightbox popup, intuitive image navigation, a drag-and-drop builder, watermark options, and professional gallery templates.

For more information, please check out our comprehensive review of Envira Gallery.

The WooCommerce add-on for this plugin simplifies the process of creating product galleries and enables you to add tags and taxonomy terms, enhancing your product page’s search engine ranking.

For step-by-step guidance, refer to our tutorial on creating a WooCommerce product image gallery.

Common Questions About WooCommerce Product Videos

Here are some frequently asked questions from our readers regarding the addition of product videos to WooCommerce:

Is it possible to add a video to my WooCommerce product gallery without using a plugin?

Yes, it is possible, but it involves adding custom code to your theme files. For most users, utilizing a plugin is the safest and easiest option, as it minimizes the risk of accidentally damaging your site and provides additional features.

What are the top plugins for incorporating product videos into WooCommerce?

For adding product videos, the top plugins are YITH WooCommerce Featured Audio & Video Content, known for its extensive customization features, and Really Simple Featured Video, which offers a free and user-friendly option.

Is it advisable to host my product videos on my own website?

No, it is recommended to host your videos on third-party platforms such as YouTube or Vimeo. Directly uploading videos to WordPress can consume a lot of bandwidth and server resources, which may slow down your online store.

We hope this guide has helped you understand how to incorporate product videos into your WooCommerce galleries. You might also find our tutorial on scheduling coupons in WooCommerce and our recommendations for the best WooCommerce plugins to enhance your site useful.

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