Boost Your Sales: 5 Simple Strategies to Upsell Products in WooCommerce

Over the years, we have collaborated with numerous WooCommerce store owners, and we’ve found that stores that effectively implement upselling strategies consistently achieve better sales performance than those that do not.

The secret lies not just in displaying additional products, but in showcasing the right items at the perfect moment to the appropriate customers.

We have pinpointed the most successful methods for implementing upselling without frustrating customers. Regardless of whether you sell digital products, physical items, or services, the right upselling approach can greatly enhance your revenue.

In this guide, we will provide tested and effective techniques for incorporating upselling into your WooCommerce store. These strategies are based on practical testing and insights from thousands of thriving online retailers.

The Importance of Upselling Products in WooCommerce:

Incorporating upsells into your checkout process can motivate customers to upgrade their selected products and services.

These types of products offer greater value to your customers due to their superior quality, additional features, and increased profitability for your business.

For instance, if a customer adds a pair of hiking shoes to their cart, you can suggest higher-quality options that are more comfortable, durable, and versatile. Likewise, if you sell software or plugins on your WooCommerce store, consider offering upgrades and add-ons to your customers.

By encouraging customers to choose higher-priced products, you can enhance your average order value and increase the revenue of your online store. This strategy also helps to highlight products that are not frequently purchased.

An upsell example showcases how to highlight the value of a customer’s current choice while offering an upgraded option that includes additional features or products.

In this guide, we will explain how to effectively upsell products in WooCommerce. We will explore various methods, and you can click the links below to navigate to your preferred section:

• Method 1: Adding Upsell Products in WooCommerce
• Method 2: Creating a WooCommerce Popup for Upselling Products
• Method 3: Offering One-Click Upsells During Checkout
• Method 4: Upselling Products on a Custom Thank You Page in WooCommerce
• Method 5: Automatically Adding Products to the Cart with a Coupon
• Which Upselling Method Is Best for Your Business?
• Bonus Tip: Displaying Product Recommendations
• Common Questions About Upselling in WooCommerce

Let’s dive in!

Method 1: Adding Upsell Products in WooCommerce

This is the easiest method to begin with, as it utilizes a free feature already integrated into WooCommerce. You can link various products and display them as upsells on the product page.

To begin, navigate to Products » Add New from your WordPress dashboard. You also have the option to edit an existing product.

Scroll down to the ‘Product Data’ section and select the ‘Linked Products’ tab.

In the ‘Upsell’ section, you can add various products. Just type in a name and search for the product you wish to upsell.

Now, update your product page to save the changes.

Visit your WooCommerce store to see the upsell products listed under the ‘You may also like’ section.

Method 2: Using a WooCommerce Popup to Upsell Products

This approach effectively captures your customer’s attention with a focused, eye-catching offer.

Presenting your products in a lightbox popup can quickly engage users and increase sales, especially if they are about to leave your website.

You can provide discounts or limited-time promotions on high-value items. Additionally, display the popup on specific pages when a user spends a certain amount of time on a page or is about to exit your store.

The most effective way to create a WooCommerce upsell popup is by using OptinMonster, the leading WordPress popup plugin available.

At CanadaCreate, we highly recommend OptinMonster; we utilize it on our website for lightboxes, header banners, slide-ins, and inline popups for special promotions. For more details about the platform, check out our OptinMonster review.

Choose from a variety of pre-designed popup templates and campaign types.

Additionally, utilize the drag-and-drop campaign builder to personalize your upsell popup.

You can modify various sections, including those already present in the template.

Once you’ve customized your popup, navigate to the display rules tab to set when you want it to appear for your customers.

OptinMonster provides robust features, including Exit-Intent® technology, which allows you to display your campaign just as a user is about to leave your site. There are also numerous display options tailored for eCommerce.

For example, you can show your campaign when a visitor views a specific product in your WooCommerce store or when they add a certain number of items to their cart.

For further information, check out our guide on creating a WooCommerce popup to boost sales.

Method 3: Implementing One-Click Upsells on the Checkout Page

Another effective strategy for upselling in WooCommerce is to present your products at various stages of the customer journey.

For instance, showcase premium products on the checkout page, allowing users to easily add them to their cart before finalizing their order. This approach helps optimize your sales funnel, increase sales, and generate more revenue.

One of the simplest methods to upsell products at checkout is by utilizing FunnelKit, previously known as WooFunnels.

This is the top WordPress sales funnel and automation plugin, featuring a convenient one-click upsell option that can be integrated into your checkout page.

Additionally, our testing revealed that it is extremely user-friendly for this purpose. For more details about the platform, check out our comprehensive FunnelKit Automations review.

To get started, you will need to install and activate the Funnel Builder Pro plugin. If you require assistance, please refer to our guide on installing a WordPress plugin.

Once activated, you will be greeted by the FunnelKit setup wizard. Begin by entering your license key and following the on-screen instructions to configure the plugin.

After setting up the plugin, navigate to FunnelKit » Funnels in your WordPress dashboard.

Next, simply click the ‘Add new funnel’ button.

FunnelKit provides various funnel templates for your WooCommerce store, including options for store checkout, sales funnels, and lead generation funnels.

Choose a template for your online store. For this tutorial, we will use the ‘Optic’ store checkout template.

You can now preview the template and select whether you prefer a one-step, two-step, or three-step checkout funnel. Each option allows you to display different checkout steps on separate pages.

In a one-step checkout, all necessary information is presented on a single page. Conversely, a three-step checkout separates the process into multiple pages for basic information, shipping details, and payment.

Next, simply click the ‘Import This Funnel’ button located at the top.

A popup window will appear where you can enter a name for your funnel.

Then, click the ‘Add’ button.

FunnelKit will now proceed to import the selected template.

On the following screen, you will see various pages within the funnel. You can modify each of these pages and incorporate additional steps.

To include a one-click upsell option, click the ‘Add Order Bump’ button located under the Checkout step.

A popup window will then appear.

Enter a name for your ‘Order Bump’ and click the ‘Add’ button.

Your ‘Order Bump’ should now be visible as a sub-step under the ‘Checkout’ page.

To include products for upselling, you can edit the order bump page.

Next, you will need to add the products you want to display during checkout.

Click the ‘Add Product’ button to proceed.

A popup window will appear where you can add your products.

Search for the products you want, then click the ‘Add Product’ button.

You will see the products you just added. FunnelKit allows you to rearrange them if you have multiple items.

You can customize where the upsell products appear on the checkout page. The plugin allows you to display upsell items below the payment options, above or below the order summary, inside the mini cart, or above the checkout form.

FunnelKit provides options to modify the design of your order bump.

Switch to the ‘Design’ tab to edit the title, description, and style. You can choose from various skins and additional options for further customization.

Once you finish, return to the ‘Store Checkout’ dashboard in FunnelKit.

Next, click the dropdown menu next to your store checkout title and set the status to ‘Publish.’

Your one-click upsell is now live on your WooCommerce store. Visit your online store to see it in action.

For example, our upsell option is displayed after the payment gateway on the checkout page, allowing customers to effortlessly add the item to their order with just one click.

Method 4: Upselling Products on a Customized WooCommerce Thank You Page

Your thank you page presents an excellent opportunity to prompt a repeat purchase from a satisfied customer.

In addition to showcasing products during checkout, you can design a personalized thank you page to highlight a related product or an exclusive offer. This approach fosters customer loyalty and enhances their lifetime value.

With SeedProd, creating a tailored WooCommerce thank you page is a breeze. Many of our brand partners utilize this plugin, making us confident that it’s among the top landing page plugins for WordPress.

For further information, feel free to explore our SeedProd review.

The plugin provides various pre-designed page templates along with extensive customization options.

You can utilize the drag-and-drop page builder to personalize your thank you page.

For instance, there are blocks available for adding text, images, buttons, contact forms, countdown timers, social media profiles, and more. Additionally, you have the flexibility to modify and manage each element on your template.

The highlight is that SeedProd also includes WooCommerce blocks.

Enhance your thank you page by including a product grid or showcasing your best-selling, newest, featured, or top-rated products.

For detailed guidance, refer to our comprehensive guide on creating a custom thank you page in WooCommerce.

Method 5: Automatically Include Products in the Cart with a Coupon

Did you know you can boost sales by automatically adding products to a customer’s cart? For instance, when a customer spends over $200, you can offer them a complimentary gift box filled with related items.

Using the Advanced Coupons plugin, you can create personalized coupons in WooCommerce that automatically add products to the cart when a coupon is used.

We explored its features in detail, which you can check out in our review of Advanced Coupons.

To add products through coupons, you will need at least the Advanced Coupon Growth plan. After setting up the plugin, navigate toCoupons » Add Newin your WordPress dashboard.

Next, enter a coupon code at the top or click the ‘Generate coupon code’ button to create a random code automatically.

Then, scroll down to the ‘Coupon data’ section and switch to the ‘Add Products’ tab.

You can search for the product you want to automatically add to the cart when the coupon code is used.

You can also specify the quantity of the order and set a price or discount for the chosen product.

After selecting a product, simply click the ‘Add’ button.

Your selected product will appear in the ‘Add Products’ section. Remember to click the ‘Save Add Products Data’ button.

Additionally, Advanced Coupon allows you to configure cart conditions.

This enables you to create rules for applying your coupon code. For instance, the coupon will only be valid if the cart quantity or subtotal exceeds a specific amount or if a customer includes products from a designated category.

Once you’ve established these conditions, you can publish your coupon code.

Now, the product will automatically be added to the cart whenever a customer enters the discount coupon during checkout.

For further information, please refer to our guide on how to auto-apply coupons in WooCommerce.

Which Upsell Method Is Best for You?

We’ve explored several effective strategies to boost your store’s revenue. Here’s a quick overview to help you select the best approach for your objectives:

• For those just starting out:Begin with Method 1, which leverages WooCommerce’s built-in capabilities without the need for additional plugins.
• For impactful promotions:Use Method 2. A popup powered by OptinMonster effectively ensures your offer is noticed, particularly with exit-intent strategies.
• To minimize checkout obstacles:Opt for Method 3. A FunnelKit order bump allows you to introduce complementary products smoothly during the payment process.
• To foster customer loyalty:Utilize Method 4. A personalized thank you page from SeedProd transforms a basic confirmation into a valuable sales opportunity.
• For exclusive deals:Consider Method 5. Advanced Coupons enables you to create enticing offers like ‘buy one, get one’ or free gift promotions that are applied automatically.

Bonus Tip: Enhance Product Recommendations

To increase your store’s average order value, think about recommending related products on your cart or checkout pages.

For example, if a customer adds a jacket to their cart, suggesting a hat or gloves as complementary items is a smart move. These items are essential for warmth in cold weather and are commonly purchased together.

You can display product recommendations using tools such as slide-in carts, order bumps, upsells, cross-sells, or even automated follow-up emails after a purchase.

For more information, check out our comprehensive guide on displaying product recommendations in WordPress.

Common Questions About Upselling in WooCommerce

Here are some of the most frequently asked questions from our readers regarding upselling products in WooCommerce:

Will using popups and offers irritate my customers?

This is a common concern, but when implemented correctly, offers can be beneficial rather than bothersome. The key is to ensure relevance. Make sure your offers deliver real value, such as a complementary product that saves the customer time or a superior version of an item they are interested in.

Tools like OptinMonster offer robust display rules. You can control how often a popup appears to an individual visitor or restrict its visibility to specific pages, ensuring it doesn’t become intrusive.

How can I measure the effectiveness of my upsell offers?

Most of the mentioned plugins come with built-in analytics. For instance, OptinMonster provides conversion rates for your popups, while FunnelKit tracks the acceptance rate of your order bumps. This enables you to identify which offers are performing well.

To gain comprehensive insights, utilize MonsterInsights to enable eCommerce tracking in Google Analytics. This feature allows you to analyze how your promotional offers impact your store’s total revenue.

Is it possible to provide a discount on an upsell product?

Absolutely! Offering a small discount can significantly enhance the appeal of your upsell offer.

Plugins such as FunnelKit and Advanced Coupons enable you to set a custom discounted price for your upsell products, increasing the likelihood that customers will accept the offer during checkout.

We hope this article has equipped you with effective strategies for upselling products in WooCommerce. Additionally, check out our expert recommendations for the top WooCommerce plugins and our guide on optimizing WooCommerce performance.

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