When developing CanadaCreate’s online video course platform, we invested considerable time identifying optimal software and tools for the task easily. Through this process, I realized that appropriate course creation software is crucial for success.
However, selecting the ideal software for your online course presents a challenge, given the multitude of available options, each asserting its superiority.
Therefore, I dedicated significant effort to rigorously evaluating numerous solutions, considering aspects from course platforms and marketing tools to affordable recording and editing options.
Whether you’re initiating your first course or enhancing an existing one, I’ve streamlined the selection process by identifying leading course creation platforms proven to yield results, assessed based on practical application, usability, and commercial effect.
Quick Picks – The Best Course Creation Software and Tools
Seeking a concise summary? Here are my preferred selections for course creation software and resources:
| # | Tool | Category | Best For | Pricing |
| 🥇 | MemberPress | Course creation platform | Creating and selling online courses | From $179.50/ year |
| 🥈 | OptinMonster | Course marketing tool | Building email lists | From $9/month |
| 🥉 | Constant Contact | Course communication tool | Sending emails to learners | From $12/month |
| 4 | Sony Alpha ZV-E10 | Course recording | High-quality course videos | From $645 |
How I Test and Review Course Creation Software and Tools
At CanadaCreate, we review course creation tools by using them ourselves and looking at how they work in real-life situations. We focus on the features that really matter for building and selling online courses.
Here’s how I reviewed each tool for this roundup:
🛠️ Ease of Use – I timed how long it took to set up a basic course, upload a video lesson, and integrate with an email marketing service. I looked for intuitive interfaces and clear documentation to ensure a smooth experience for beginners.
📚 Course Creation Features – I checked how well the tool organizes learning materials and supports interactive, engaging courses.
🙌 Student Engagement & Support – I assessed features like quizzes, forums, and social tools that keep students engaged, plus the quality of customer support.
💰 Pricing & Value – I compared cost vs. features to see if the tool is worth it, including free trial options.
🌎 Real World Usage – Apart from the tools I’ve used for creating my own online courses, I tested each platform by creating a short sample course, including uploading videos, creating quizzes, and setting up student access. I also read real user reviews and testimonials to get a more complete picture of each tool’s pros and cons.
Why Trust CanadaCreate?
CanadaCreate, the largest free WordPress resource, has aided entrepreneurs in building businesses for over 16 years.
We are also avid supporters of online course development.
Based on ourdirect experiencewith free video guides, we are dedicated to helping educators operate their own online course platforms, ensuring ease of use.
Our software and tool recommendations come from hands-on use and extensive testing, informed by our own resource creation and management.
We aim to provide data-backed, honest recommendations to help you select the best online course solutions. More information is available about our testing and review process in our editorial guidelines.
Here is a brief summary of the software and tools discussed in this guide:
- Best Online Course Creation Platforms
- Best Online Course Marketing Tools
- Best Online Course Communication Tools
- Best Online Course Recording and Editing Tools
- What Are the Best Course Creation Software and Tools?
- FAQ About Course Creation Software and Tools
With that in mind, here’s my curated list of the best course creation software and tools.
Best Online Course Creation Platforms
Creating an online course involves more than just content creation. You need a platform that makes it easy to host, sell, and manage your courses while providing a seamless learning experience for your students.
Why I Recommend WordPress for Your Online Courses
WordPress is a top recommendation for creating and selling online courses.
🚨 Before you begin, it’s crucial to understand the difference between WordPress.com and WordPress.org; WordPress.org is the recommended platform for hosting your courses.
Why is that the case?WordPress.com offers an easy-to-use hosted platform, but it comes with customization limitations, whereas the self-hosted WordPress.org gives you total control over your website and course material.
It allows you to install a learning management system (LMS) plugin and turn your WordPress website into a feature-rich online course platform. You will also have complete control over your branding, pricing, and content.
Consult our comparison article on WordPress.com versus WordPress.org for additional details about the platforms.
The team at CanadaCreate strongly supports WordPress.org, having utilized it for over 16 years; we value its freedom and ability to manage complicated data with ease.
To begin using WordPress, you’ll require a domain name and web hosting.
You can think of web hosting as renting space on the internet for your course website.
Next, you will need a domain name, which serves as your website’s address. Select a name that is memorable and easy to find, as this is how people will locate your site online.
Refer to our guide on choosing a domain name for helpful tips.
Bluehost is an excellent choice for both, as it’s reliable and user-friendly, plus CanadaCreate readers get a substantial discount on hosting and a free domain for the first year.
The inclusion of a complimentary SSL certificate in their plans enhances the security and reliability of your online course platform.
You can launch an online course website for as little as $1.99 annually.
To begin, simply click the button provided below.
For further guidance, refer to our tutorial on WordPress installation; it includes steps applicable to alternative WordPress hosting providers like SiteGround and Hostinger.
After setting up WordPress with your chosen hosting and domain, begin constructing your website. Numerous plugins and tools are available to aid in course creation, enhancing the learning experience for your students.
Now, let’s examine course creation and distribution options beyond WordPress. Here are my preferred choices.
1. MemberPress
MemberPress is an ideal comprehensive course creation platform for those new to online learning. It provides a user-friendly learning management system (LMS) equipped with robust functionalities for establishing and overseeing a membership-based, paid course environment.
At CanadaCreate, we utilize MemberPress to manage our complimentary online video courses. We appreciate its simplicity in configuring student access permissions. Review our guide on using a video membership site to expand your email list for more information.
MemberPress leverages 2 addons to streamline course creation:Courses and CoachKit.
With MemberPress Courses, crafting and overseeing your online courses becomes straightforward. The integration of the WordPress block editor simplifies lesson construction and organization. Enhance student engagement by incorporating multimedia elements like videos and audio.
Classroom Mode provides an environment optimized for focused learning, minimizing distractions. User-friendly navigation facilitates effortless course progression. Students can quickly access course overviews and instructor information. The progress bar allows students to monitor their advancement and remain encouraged throughout the course.
MemberPress Courses includes additional add-ons like:
- ⁉️ Quizzes: Enable students to evaluate their understanding and solidify their knowledge base. A variety of quiz formats are available, including short answer, multiple choice, and true/false questions.
- 📄 Assignments: Allow students to submit work following each lesson, whether in the form of written responses or project submissions.
- 🌟 Gradebook: Effortlessly monitor student advancement and handle grades within a centralized system.
Content dripping functionality allows you to release lessons progressively, rather than making all content immediately available.
Consider utilizing MemberPress CoachKit to facilitate individual or group coaching sessions. This enables you to organize coaching schedules, monitor student development, and deliver a more tailored educational experience.
To learn more about it, see our guide on how to start an online coaching business.
Another great thing about MemberPress CoachKit is that it allows you to offer WordPress group learning with the ‘Cohorts’ feature.
Cohort-based learning provides a structured educational path with fixed start and end dates.
This learning model cultivates community, fosters accountability, and enables interaction among students and instructors.
You can also provide certificates upon course completion!
With MemberPress, you have the option to activate certificates for your courses, customizing elements like paper size, design, and logo.
Beyond course creation, MemberPress offers membership features like paywalls, access rules, and private forums. Consult our comprehensive guide for building a WordPress membership site.
Pros
- Powerful LMS features with Courses and CoachKit addons.
- Classroom Mode offers a distraction-free environment, with clear navigation and progress tracking.
- Create and manage courses flexibly using multimedia, quizzes, assignments, and grading.
- Supports both individual coaching and group instruction.
- Schedule content delivery using the drip feature.
- Offers customizable certificates.
- The Basic plan has no transaction fees.
Cons
- Full LMS functionality needs Courses and CoachKit add-ons.
- For smaller course projects, the cost may be prohibitive.
Pricing:MemberPress provides a choice of 4 pricing tiers. The Basic plan, at $179.50 annually, supports unlimited members without transaction fees. The Elite plan integrates with CoachKit, ideal for incorporating personalized coaching with your course offerings.
Why I Chose MemberPress: MemberPress is a strong recommendation as a comprehensive platform for online course and coaching program creation and sales. The Courses and CoachKit addons simplify creating engaging learning content, while the ‘Cohorts’ feature improves student engagement and accountability.
2. Thrive Apprentice
Thrive Apprentice, a WordPress LMS plugin, excels with its robust School Wizard visual editor. This tool simplifies online course design and customization. It’s an effective all-in-one solution for course and membership management, requiring no coding skills.
I tried out all of Thrive Apprentice’s features to see how it compares to other online course creation software. For more details, you can see this complete Thrive Apprentice review.
During the initial setup, the course builder’s 55 templates and drag-and-drop customization were impressive.
Don’t want to use a template? Then you’ll appreciate the School Wizard.
This feature walks you through setting up your online course from scratch with a step-by-step checklist. It helps you create a more unique, personalized result that aligns with your brand.
To maintain learner engagement, create lessons using diverse formats such as text, video, and audio. Supplement these with PDFs, links, and concise lesson summaries.
Combining these formats allows students to learn through their preferred methods.
You can then organize your lessons into chapters and group chapters into modules. This helps you create a clear and structured course layout.
Thrive Apprentice offers content locking based on a drip schedule or specific actions.
Students may need to complete a lesson or pass a test to access subsequent course sections, encouraging steady progress.
Thrive Apprentice includes a course-level grading feature, which lets you calculate overall grades based on student performance.
You can customize how each assessment contributes to the final grade, set flexible weightings, and define custom grade ranges and labels.
Even better, these grades will appear on students’ course certificates, like this:
Thrive Apprentice provides access to over 6 million royalty-free stock photos from Unsplash, simplifying the addition of visuals to lessons and sales pages.
Student management is streamlined with Thrive Apprentice’s dashboard. Control course access, track progress, and review student activity logs.
Pros
- Easy-to-use visual editor, with the School Wizard option to create your online course from scratch and 55 ready-made course templates.
- Formats supported include text, video, audio, and combinations thereof.
- Organize your course content using lessons, chapters, and modules.
- Control the pace of learning with content locks or scheduled content releases.
- Implement course grading with weighting options, displaying grades on certificates.
- Use Unsplash integration to find and add appealing images directly.
- Utilize the built-in dashboard to oversee students and monitor their advancement.
Cons
- The number of integrated payment gateways is limited, affecting student payment options.
Pricing: Thrive Apprentice costs $149 annually, ideal for those adding courses to existing sites. The Thrive Suite, at $299, is recommended for new websites; it has all Thrive plugins for site development and growth.
Why I Chose Thrive Apprentice:Thrive Apprentice appeals to me because of its user-friendly setup with a visual builder and pre-designed templates. It provides a versatile and adaptable solution for creating and administering online courses.
3. Courses for MemberMouse
Courses for MemberMouse is a strong choice if your primary goal is to monetize your online courses. This WordPress LMS plugin excels in its suitability for large-scale business operations.
I tried out all of MemberMouse’s features, which you can see in this complete MemberMouse review.
Courses for MemberMouse simplifies online course creation and sales with its drag-and-drop interface, providing an accessible experience for beginners with a shallow learning curve.
Similar to MemberPress, a key feature lets you control who views particular courses or lessons. You can limit access to lessons or courses based on memberships, bundles, or sales packages, thereby safeguarding your content.
Classroom Mode automatically implements a professional and adaptable template. It provides branding options for your courses, allowing you to use custom logos, colors, and images for a unified design.
Courses for MemberMouse also offers several tools to improve the learning experience.
Progress tracking bars and lesson navigation cues assist learners in staying organized and understanding their position in the course.
To evaluate student comprehension, utilize diverse quiz formats, including multiple-choice and essay questions.
Upon course completion, reward students with customizable, downloadable certificates to acknowledge their success.
To simplify online course purchases, Courses for MemberMouse provides one-click purchase links, enabling learners to complete transactions swiftly without re-entering payment information. Cross-selling can also be used to promote multiple courses.
Furthermore, MemberMouse provides excellent features for business expansion. It monitors key business metrics like customer lifetime value and churn rates. Overdue payments are processed automatically, ensuring no sales are missed.
Pros
- Ability to restrict access to specific courses or lessons (similar to MemberPress).
- Classroom Mode with a progress-tracking bar and lesson navigation for a professional course appearance.
- Provide certificates that students can download upon finishing the course.
- Offer streamlined purchasing using one-click purchase links.
- Employ cross-selling to advertise related courses.
- Implement adaptable rules governing access to protect content, leveraging memberships, bundles, or sales agreements.
- Use a Drip Content Scheduler to release content in phases for structured education.
Cons
- No free plan.
- Compared to some WordPress LMS plugins, the design options are more limited.
Pricing:MemberMouse provides four pricing tiers; the Basic plan costs $199.50 annually. This includes unlimited membership options, Stripe payment integration, and the Courses for MemberMouse extension—ideal for membership site development.
Why I Chose Courses for MemberMouse:I suggest Courses for MemberMouse because its integrated features help monetize online courses. Its drag-and-drop interface, coupled with controlled course access and one-click payments, works well for membership site growth.
🚨 Alternative: Consider WishList Member as another good choice for safeguarding content and providing various access levels to your learners. Consult this WishList Member review for more information.
4. AccessAlly
For those looking to grow their online course, group coaching, or membership ventures, AccessAlly could be a great choice. Its robust features for building communities and integrating with CRMs are notable.
One of AccessAlly’s standout features is CommunityAlly. This powerful add-on creates a space for students to connect, collaborate, and engage.
In my opinion, this feature is key to building a strong and engaged community across your online course programs.
I also really liked its seamless integration with different email marketing CRMs like Kit and Drip, along with eCommerce payment gateways, WordPress themes, and other WordPress plugins. These tools allow you to handle everything from accepting payments for your online courses to keeping in contact with your students.
Using AccessAlly is also easy, thanks to their drag-and-drop course builder. Plus, you can mix and match modules, lessons, and downloadable resources.
To make the setup even easier, AccessAlly’s Offerings Wizard walks you through the entire process step by step. Then, it automatically generates all the essential course pages – landing pages, module and lesson pages, registration pages, and even a completion page.
Lastly, AccessAlly offers excellent progress-tracking features that allow you to set objectives for each lesson or module, such as passing a quiz. This ensures that students stay on track and motivated as they move through the course.
Just keep in mind that AccessAlly is a little more expensive than other WordPress LMS plugins on this list. That’s why I recommend it for growing businesses that want to scale.
Pros
- CommunityAlly lets you build an engaging, collaborative student community.
- Seamless and extensive integrations with email marketing software, eCommerce shopping carts, and themes.
- Drag-and-drop builder with an Offerings Wizard for quick setup.
- Automatically generate all necessary course pages, saving you time on setup.
- Progress tracking with customizable objectives, like quiz completion, to measure student progress.
- Flexible course types, including live, evergreen, and progress-based courses.
Cons
- Higher price compared to some LMS plugins.
Pricing: AccessAlly starts at $82/month (billed annually) for one site with unlimited courses and members. The LMS features require the Pro plan at $108/month (billed annually).
Why I Chose AccessAlly: I recommend AccessAlly if you’re looking to scale your online courses or coaching programs. It gives you all the tools you need to create a powerful online learning community and monetize your courses.
5. YouTube
YouTube is a popular, free platform for hosting video-based courses. In addition to public videos, you can offer members-only content through the Memberships system. This makes YouTube a great solution for reaching a wide audience while controlling access to your content.
At CanadaCreate, we have our own CanadaCreate channel where we share helpful content and tutorials for both free and paid users. We’ve had tremendous success with YouTube and continue to manage several channels for different businesses.
But you might still be asking yourself why YouTube is a good platform for video courses.
First, it’s free to use, making it accessible to anyone who wants to create and share videos. You can upload unlimited content, and it’s easy for students to access courses from anywhere. Plus, YouTube’s massive audience gives you the potential to reach people worldwide.
For details, see this guide on how to start a successful YouTube channel.
Plus, if you turn on Memberships for your channel, then you can offer exclusive perks such as custom emojis, badges, and members-only videos. You can create up to 6 membership levels, with higher-priced tiers unlocking all the perks from the lower levels.
Another great feature of YouTube is its built-in SEO capabilities. Optimizing your video titles, descriptions, and tags can improve your chances of ranking higher in YouTube’s search results.
To take it a step further, tools like TubeBuddy can help you fine-tune your SEO strategy. This way, you can grow your channel and reach more viewers.
That being said, YouTube does offer less control than hosting online courses on your own website. Also, while it’s excellent for video delivery, YouTube isn’t designed for complex learning paths, assignments, or detailed progress tracking.
Pros
- Free to use with unlimited video uploads.
- Easy access for students from anywhere, which unlocks massive audience potential for global reach.
- Built-in SEO capabilities for wider discovery.
- Channel memberships with multiple tiers for offering exclusive perks.
Cons
- Only suitable for video courses.
- Lacks course-specific features like quizzes or certificates.
- Not designed for dedicated course management.
- Less control over branding and customization.
Pricing: Free
Why I Chose YouTube: I recommend YouTube because it’s a free video-sharing platform with a massive global reach. More than 2 billion people use YouTube every month, so it’s ideal if you’re trying to reach a wide audience. Plus, you can monetize your online courses through the Memberships system.
6. Teachable
Teachable is a hosted online course platform that makes it easy to create and sell online courses without worrying about running your own website. Its drag-and-drop course builder helps you get started quickly and easily, allowing you to add videos, quizzes, and downloadable resources.
Since it’s a standalone platform, you don’t have to worry about updates or backups. Teachable will take care of all that, giving you more time to focus on creating content.
I’ve tested Teachable extensively, which you can learn more about in this comparison article on Teachable vs Skillshare vs MemberPress.
Getting started with your first course is simple. Teachable’s AI-powered outline generator helps you develop course materials quickly. Just enter a course title and a brief description, and the AI will immediately make a structured outline for you.
Once the outline is ready, Teachable takes you to the setup guide. Here, you can customize your course layout, add lessons, and make necessary adjustments.
While customizing course design, I found that Teachable offers 2 template options: Simple and Colossal. While this may feel somewhat limiting, you can still adjust these templates to match your brand.
Teachable includes built-in email marketing to help you stay connected with your students. It also generates a sales page automatically, so you can start promoting your courses right away.
I also found that you can track your course performance with analytics, monitor student engagement, and use referral programs to grow your business.
Overall, Teachable is a great choice for course creators who want an easy-to-use, all-in-one platform to build, manage, and sell their courses.
Pros
- Hosted platform – no need to manage a website, updates, or backups.
- AI-powered tools to generate a structured course outline in just a few clicks.
- Built-in email marketing to help you stay connected with students.
- Auto-generated sales page for quick promotion of your courses.
- Analytics to track course performance and student engagement
- Referral programs to help grow your business
Cons
- Less control over customization compared to WordPress-based platforms.
- Higher transaction fees apply to free and lower-tier plans.
Pricing: Teachable’s free plan is great if you want to try things out before paying. It lets you publish one course, coaching session, or downloadable product, but there’s a $1 + 10% transaction fee on every sale. The Basic Plan, $39/month, billed annually, lets you publish up to five products: courses, coaching, downloads, and the transaction fee drops to 5%.
Why I Chose Teachable: Teachable stands out for its simplicity and power. It’s an ideal platform for course creators who want to build, manage, and sell their courses without technical headaches.
Best Online Course Marketing Tools
Once your online course is ready, it’s time to focus on getting the word out. The right marketing tools can help you attract students, build your brand, and boost enrollment.
Let’s dive into my marketing tool recommendations for your online course.
7. OptinMonster
OptinMonster is a powerful tool for boosting sign-ups to your online courses. It helps you grow your email list and convert visitors into students with features like popups, slide-ins, and lightboxes.
At CanadaCreate, we have been using OptionMonster for a while, and it has helped us grow our email lists exponentially. You can learn more about it in our complete OptinMonster review.
With OptinMonster, you can create customized calls-to-action that encourage visitors to sign up and start learning.
With over 400 professionally designed templates, OptinMonster makes it easy to create high-converting popups that match your course branding. You can customize these templates using the simple drag-and-drop builder, and no coding is required.
One of its standout features is the countdown timer, which is a perfect tool for promoting your online courses.
For example, you can use it to create urgency for limited-time discounts, early bird offers, or course enrollment deadlines. This motivates visitors to sign up quickly, helping you boost conversions and fill your courses faster.
Another great feature is content locking. It allows you to gate access to certain content or course previews, asking visitors to sign up for your email list before they can view the material.
It’s a smart way to build your email list while giving potential students a sneak peek at what your course offers.
Additionally, I recommend using OptinMonster’s A/B testing feature to test different popup variations and see which ones resonate most with potential learners. By comparing results, you can fine-tune your strategy to improve sign-up rates.
Pros
- Boosts student sign-ups and email list growth.
- Customizable calls-to-action with 400+ templates.
- Simple drag-and-drop builder, no coding needed.
- The countdown timer creates urgency for course promotions.
- Content locking to gate course access and grow your email list.
- A/B testing for optimized conversion strategies.
Cons
- Limited free features.
Pricing: OptinMonster offers four pricing plans starting at $9 per month, with higher plans unlocking more features. It also provides a 14-day money-back guarantee, giving you time to test the plugin and decide if it’s the right fit.
Why I Chose OptinMonster: I love OptinMonster because it’s an incredibly powerful tool that helps you boost course sign-ups and grow your email list. It comes with customizable popups, advanced targeting features, and an easy-to-use editor. Plus, it allows you to create urgency and test strategies to improve your conversion rates.
8. Canva
Canva is a fantastic tool for creating graphics and visuals for your online courses, especially if you’re not a designer. Whether you need eye-catching course thumbnails or custom lesson slides, this design software makes it simple to make professional-level images.
One of Canva’s standout features is its library of customizable templates, which cover everything from lesson slides to social media posts. This makes it easy and quick to create visuals that match your course branding.
I also like that Canva offers a wide range of royalty-free stock photos, illustrations, and icons for your designs.
While some premium resources are available with Canva Pro, the free version offers plenty of options to get started. If you want more unique graphics, though, the paid version could be worth it.
Finally, Canva’s mobile app lets you create and edit designs on the go, making it easy to work on your course visuals whenever inspiration strikes.
Pros
- Easy to use for beginners and non-designers.
- Tons of customizable templates for course thumbnails, lesson slides, and promotional materials.
- Access to an extensive number of royalty-free stock photos, illustrations, and icons.
- Design on the go with Canva’s easy-to-use mobile application.
- The free version provides plenty of design options.
Cons:
- Some resources are only available in the Pro version.
Pricing: Canva‘s free plan includes basic features, such as access to over 250,000 templates and thousands of photos, graphics, and fonts. The pro version starts from $12.99 per month (or $119.99 per year). This plan includes additional features like 100+ million premium stock photos, videos, audio, a brand kit, and more.
Why I Chose Canva: I recommend Canva because it’s an intuitive, user-friendly design tool that allows anyone to create professional-looking course materials. Its vast library of templates and resources, combined with powerful customization options, makes it a top choice for creating engaging visuals for your online courses.
9. Google Slides
Google Slides isn’t just for presentations. It’s also a powerful tool for designing and delivering your online courses. With its sleek templates and easy customization, you can create visually appealing course previews, lead magnets, and sales materials that attract potential students.
As a course creator, you can use Google Slides to design engaging lesson breakdowns, highlight key takeaways, and create interactive slides that boost student engagement.
Plus, it’s easy to share. You can embed slides on your WordPress site, include them in email campaigns, or use them in free mini-courses to showcase your expertise.
For even more impact, you can repurpose your slides as downloadable PDFs or promotional materials for platforms like Udemy, Teachable, or your own student membership site.
Best of all, Google Slides is free, with a premium version available for extra features and flexibility. If you’re looking for a simple yet effective way to create and market your online course content, then this tool can be a game-changer.
Pros
- Free for personal use with a Google account.
- Customizable templates for creating visually appealing course materials easily.
- Ideal for creating course previews, lead magnets, sales materials, and interactive lessons.
- Simple to embed on WordPress websites, include in email campaigns, or integrate into mini-courses.
- Convert slides into PDFs or promotional materials for various platforms like Udemy or Teachable.
Cons
- Some advanced features are only available with a paid plan of Google Workspace.
- Limited offline access without a stable internet connection.
Pricing: Google Slides is free for personal use with a Google account. For businesses, Google Workspace subscriptions start at $6 per user per month, with higher costs for larger packages. A free trial is also available.
Why I Chose Google Slides: While often overlooked, Google Slides is an excellent choice for course creators who want to design professional, engaging learning materials without the need for complex software.
🚨 Alternative: Looking for a way to create beautiful and professional-looking lead magnets for your online course? Check out this detailed Beacon review to learn more about this powerful lead-magnet builder.
Best Online Course Communication Tools
Effective communication is key to creating a successful learning experience. You will need to stay connected with your students, provide support, and keep them engaged throughout their course journey.
Here are my top choices for communicating with students.
10. Constant Contact
Constant Contact is a powerful email marketing tool that can help you engage with your learners. For example, it allows you to personalize course emails and send them at the perfect time for engagement, keeping students informed and motivated throughout their learning journeys.
After thorough testing, I found that Constant Contact is a great choice for engaging students and growing your eLearning business.
With advanced segmentation and detailed reports, Constant Contact makes your email campaigns more targeted. You can group your audience based on course enrollment, progress, or past interactions, ensuring every message feels relevant.
Another standout feature is its automated drip campaigns. You can use this feature to create a welcome series for new students, making onboarding smooth.
Or you can use it to schedule lesson reminders based on the course timeline. It’s also a good idea to trigger follow-ups when someone finishes a module but hasn’t started the next one.
Automating actions based on student behavior is easy, too. For example, if a learner abandons their cart before enrolling, then you can send a follow-up email with a special discount.
Likewise, if someone hasn’t accessed their course in a while, you can send a re-engagement email with study tips or bonus materials to encourage them to return.
Pros
- Segment your audience based on course enrollment, progress, past interactions, or other categories to ensure relevant messaging.
- Set up automated email sequences like a welcome series, lesson reminders, and follow-ups based on student activity.
- Automates actions like sending discounts for cart abandonment or re-engagement emails for inactive learners.
- Reports to track email campaign performance and student engagement.
Cons:
- Email formatting can be a bit tricky for beginners.
- It has basic email analytics compared to some other options.
Pricing: Constant Contact offers a 60-day free trial, allowing you to send up to 100 emails and build your email list before committing to a paid plan. Their pricing starts with the Lite plan at $12 per month. This lets you send 10x your contact number in monthly emails and get access to professionally designed templates, automated welcome emails, and engagement reporting.
Why I Chose Constant Contact: I recommend Constant Contact due to its powerful yet beginner-friendly email automation features that can help you re-engage learners. Its 60-day free trial allows you to test its capabilities, and the automated drip campaigns make it easy to communicate with your students.
11. WebinarJam
WebinarJam is a popular tool for hosting live webinars, and I recommend it for course creators who want to connect with groups of their students online.
We actually use WebinarJam for our own CanadaCreate live workshops, and we’ve had a good experience. Our team has found WebinarJam’s interface simple to navigate, especially when hosting basic webinars or live learning sessions.
This software offers features such as unlimited live webinars, multiple hosts, live chat, webinar recordings, polls, and surveys. It also has email and SMS marketing tools, which allow you to follow up with learners after the live session has ended.
With WebinarJam, you can also find features like flexible scheduling, attendee handouts, and broadcasting to Facebook and YouTube. Plus, you can register extra team members, making it ideal for organizing online events of any size.
However, it can take some time to learn all the features, especially if you’re new to webinars. That learning curve can be a little intimidating for beginners.
Pros
- Interface for hosting basic webinars.
- Unlimited live webinars and multiple hosts.
- Includes live chat, webinar recordings, polls, and surveys.
- Email and SMS marketing tools.
- Flexible scheduling and attendee handouts.
- Broadcasting to Facebook and YouTube.
- Option to add extra team members.
Cons
- Learning curve for new users.
- Video quality could be better.
- Automating webinars requires an extra service (EverWebinar) at an additional cost.
Pricing: WebinarJam is a premium tool. Its plans start from $39/month, billed annually, and they’re great for smaller webinars. The tool allows up to 100 attendees per webinar with one host.
Why I Chose WebinarJam: I recommend WebinarJam because it offers powerful features that make hosting live webinars seamless and engaging. With unlimited webinars, multiple hosts, and interactive tools like live chat and polls, it’s perfect for connecting with students.
12. Google Meet
Google Meet is a great choice for coaching or one-on-one learning due to its ease of use and integration with Google Workspace. What I love about this tool is that it allows you to set up video calls quickly, share your screen, and collaborate seamlessly using tools like Google Docs and Sheets.
All these tools make Google Meet ideal for personalized coaching sessions or learning experiences where real-time interaction and content sharing are essential.
It’s also free to use for meetings up to 60 minutes and 100 participants, which should be more than enough for many online courses. You can read more about it in our comparison article on Google Meet vs Zoom: Which Is Better for Your Business?
Just keep in mind that it doesn’t have specific features for online courses, so it’s more of a communication medium.
Pros
- Easy to use with quick video call setup.
- Seamless integration with Google Workspace – Docs, Sheets, Slides, and more.
- Free plan for meetings up to 60 minutes with 100 participants.
- Ideal for personalized coaching and real-time collaboration.
Cons
- Limited to 60-minute meetings on the free plan.
- Fewer features compared to some other webinar tools.
Pricing: Google Meet offers a free plan, which allows unlimited one-on-one meetings and group meetings lasting up to 60 minutes with a maximum of 100 participants. For those needing more features, the Google Workspace Essentials plan is available for $8 per user per month. This plan supports group meetings with up to 150 participants and additional features like custom meeting links and file sharing.
Why I Chose Google Meet: I chose Google Meet because it offers a free and easy way to call your students and even host group calls.
13. Facebook (Group)
A Facebook group can be a great place to connect with your learners, offer support, and create a sense of belonging. You can also engage with new students who are just discovering your course.
For example, we have the CanadaCreate Engage Facebook group with more than 98,000 active members. WordPress users can post their questions and get help with WordPress, interact with each other, and more.
Facebook groups let you promote your content, share updates, and even host discussions. For course creators, they’re a great way to build a learning community. You can create a space where your students can interact with each other, ask questions, and get extra help.
It’s also a perfect forum for group learning because it allows you to post lessons, answer queries, and foster engagement in a more personal way. Plus, you can keep your community active and engaged, helping students stay motivated throughout the course.
However, while Facebook Groups are free to create and use, it’s good to keep in mind that you don’t have full control. Since the platform sets the rules, there’s always a small chance your group could be limited or removed.
Pros
- Facebook groups are completely free to create and use.
- Great for building a learning community where students can get extra help and support.
- Gives you a space for content promotion, sharing updates, and hosting discussions to boost the learning experience.
- Provides a platform for learners to connect, ask questions, and engage with each other, creating a sense of belonging.
Cons
- Subject to Facebook’s terms of use and algorithm.
- File sharing limitations.
Pricing: Creating a Facebook group is completely free.
Why I Chose Facebook (Group): A Facebook Group provides an easy, cost-effective way to build a vibrant, engaged community. Plus, it’s free, making it an accessible option for course creators looking to enhance engagement without breaking the budget.
Best Online Course Recording and Editing Tools
If you’re thinking about offering video learning, then creating high-quality videos is key to engaging your audience.
Let’s check out the best camera, microphone, and editing software for your video courses.
14. Sony Alpha ZV-E10
We have a professional video team here at CanadaCreate, and they consistently recommend the Sony Alpha ZV-E10 for course creators looking to capture high-quality video content. I decided to put it to the test and discovered that it has excellent autofocus. This ensures that your shots stay sharp even if you’re moving around during your recordings.
The ZV-E10 doesn’t impose any time limits on your recordings, so you can film extended lessons or tutorials without interruption. However, keep in mind that your recording time will ultimately be limited by the capacity of your memory card and the battery life of the camera.
For longer sessions, make sure you have a large enough memory card and consider having a spare battery on hand. You can also power the camera via USB-C while filming, which is super handy for those marathon recording days.
I also really like that it can shoot in 4K. This is especially important for online courses, where clear visuals can make a huge difference in the learning experience.
Another feature that I appreciate is the ability to connect the camera to a computer via USB-C and use it as a webcam without any additional software. This is great for live teaching sessions, webinars, or video conferences.
Despite all these pro-level features, the ZV-E10 is still budget-friendly for a starter camera. It’s an excellent choice for course creators who want top-notch video quality without overspending.
Pros
- Excellent autofocus for sharp and smooth focus, even during movement.
- No recording limits – record continuously without worrying about time constraints.
- Stunning 4K video support for professional-quality content.
- USB-C charging while recording, perfect for long sessions.
- Seamless webcam integration via USB-C without any additional software.
- Budget-friendly – great features at an affordable price.
Cons
- If you’re filming without a tripod, videos might be a bit shaky because there’s no built-in stabilization.
- The camera might get too hot during long 4K videos.
Pricing: Starts at $645, depending on the color option and any addons included at checkout. For example, the white model is priced at $798, and you can bundle it with extras like a microphone, lens, or tripod.
Why I Chose Sony Alpha ZV-E10: Its excellent video quality, combined with user-friendly features for content creators, makes the Sony Alpha ZV-E10 stand out. It offers 4K video recording with reliable autofocus, great for capturing professional videos. Plus, it has a great balance of cost and features, perfect for those who want good value for their investment.
💡 Expert Tip: A stabilizer like the Rode Vlogging Kit can keep your videos steady while also improving sound with its built-in mic.
Good lighting is just as important. The Sensyne 10” Ring Light offers adjustable brightness and colors to enhance your indoor shots.
15. Hollyland Lark M1
For a high-quality, budget-friendly wireless microphone, the Hollyland Lark M1 is a top choice for course creators. Our video team uses it for their video content, and it delivers professional sound without the hassle of cords or complex setups.
The Hollyland Lark M1’s built-in noise reduction ensures clear audio in any environment. Whether you’re filming in a busy space or outdoors, your learners will always hear you without distractions.
The charging case keeps your mics powered and ready to go, making it easy to stay charged during long recording sessions. I also like that it is compact and portable, perfect for on-the-go filming.
For live teaching sessions, the 2-transmitter combo lets you mic up two people simultaneously. So, whether you’re teaching with a co-instructor or hosting a webinar with a guest expert, this feature ensures synchronized audio for both speakers.
Plus, the Lark M1 is compatible with many different cameras and smartphones. Whether you’re using a DSLR for polished videos or recording on your phone (both iPhone and Android), you can count on excellent sound.
Pros
- Wireless mic with advanced noise reduction for clear, professional audio in any environment.
- The portable charging case ensures your mics are always powered and ready for use.
- 2-transmitter combo allows for simultaneous recording of two people, perfect for interviews or co-teaching sessions.
- Broad compatibility with cameras and smartphones (iPhone and Android).
Cons
- Limited wireless range may cause audio signal loss in large spaces.
- Signal interference in areas with many devices may affect audio quality.
Pricing: The Hollyland Lark M1 offers two microphone setups:
- 2TX + 1RX (2 Transmitters, 1 Receiver) – Ideal for two-person recordings; starts at $59.00.
- 1TX + 1RX (1 Transmitter, 1 Receiver) – Best for single-speaker setups; starts at $29.00.
Why I Chose Hollyland Lark M1: The microphone stands out for its affordability and performance. Its compact design and included charging case are convenient, while features like built-in noise reduction help with audio clarity. This makes the Hollyland Lark M1 a practical choice for creators seeking reliable audio without a high price tag.
🚨 Alternative: Røde PodMic is another great option, but it’s more expensive and better suited for advanced users. It delivers professional sound and can be connected to mixers, computers, and your cell phone.
16. Camtasia
Camtasia is a top video editing choice for online course creation, but it’s also versatile enough for other professionals who need dynamic video content. It stands out for its strong screen recording capabilities, perfect for crafting tutorials, presentations, and screen demos.
During testing, I found Camtasia’s video editor to be intuitive and user-friendly. It supports a variety of basic editing features, such as cutting footage, adding transitions, and incorporating effects or annotations.
Camtasia also includes advanced options like animations, cursor effects, and green-screen capabilities. It even has AI-powered tools to make content creation even easier:
🖼️ AI Image Generation – Create unique images for your videos using artificial intelligence.
🗑️ AI-Assisted Background Removal – Easily remove or replace backgrounds in your videos.
🎙️ Natural-Sounding AI Script and Voice Generation – Generate scripts and voiceovers that sound natural and professional. This ensures high-quality audio without the need for a studio setup.
Additionally, you can make your learning videos interactive with features like clickable hotspots, quizzes, and surveys.
Camtasia is available on both Windows and macOS. And you can easily record your screen, voice, and webcam all at once. Importing existing audio and video is easy, too, giving you even more flexibility in creating your content.
Pros:
- Comprehensive editing features, both basic and advanced.
- Strong screen recording capabilities, ideal for creating tutorials, presentations, and screen demos.
- AI image generation, AI-assisted background removal, and natural-sounding AI script and voice generation.
- Interactive learning features such as clickable hotspots, quizzes, and surveys.
- Allows for the recording of screen, voice, and webcam simultaneously.
- Easy importing of existing audio and video tracks.
- Available on both Windows and macOS.
Cons:
- It can be a bit expensive for beginner course creators.
- It has a learning curve.
Pricing: Starts at $179.88/year.
Why I Chose Camtasia: I recommend Camtasia for its outstanding screen recording and video editing capabilities, perfect for online course creation. Its interactive features, like quizzes and hotspots, boost learner engagement. Plus, cross-platform compatibility and easy media importing add flexibility for producing quality video content.
🚨 Alternatives: If you’re looking for a free solution, then Davinci Resolve is a great option. It comes with professional-grade video editing tools and color correction features, which are ideal for course creators who need advanced capabilities without high costs.
Canva also offers a built-in video editor. It’s easy to use, packed with templates, and works on Windows, Mac, iOS, and Android.
For more advanced editing, Adobe Premiere Pro is a top choice. It has AI-powered tools to help automate tasks, making professional-quality video editing more efficient. However, it can be very expensive for beginner course creators.
What Are the Best Course Creation Software and Tools?
When creating and promoting your online courses, choosing the right tools is essential to reaching the right audience and getting more student signups.
The right software can help you design professional-looking courses, engage your students, and even grow your audience. Whether you’re just starting or looking to take your course to the next level, using the best tools in each area can make all the difference.
Here are some of my top recommendations to help you build, manage, and promote your courses effectively:
- MemberPress: MemberPress is a powerful and easy-to-use learning management system (LMS) for managing your courses and students. It lets you create and sell online courses, manage memberships, and even set up different access levels for your students.
- OptinMonster: Want to attract more students? OptinMonster helps you create popups and other engaging optins to promote your online courses, increase signups, and grow your email list.
- Constant Contact: Keeping your students engaged and informed is crucial for a successful online course. Constant Contact lets you send welcome emails to new students, automated lesson reminders, and personalized announcements to keep everyone on track.
- Sony Alpha ZV-E10: A fantastic choice for creators who want professional-looking videos without breaking the bank. Its excellent autofocus ensures your videos stay sharp, even if you move around while filming. Plus, you can easily use it as a webcam for live sessions, making it a versatile tool for any course creator.
FAQ About Course Creation Software and Tools
Let’s go through some answers to some common questions about course creation tools and platforms.
Can I make money selling courses online?
Yes, selling courses can be quite profitable, especially if you target the right audience and provide valuable, high-quality content. Your success largely depends on how well you market your course and engage with your students.
Can I sell my course on Udemy?
Yes, you can sell your course on Udemy. It’s a popular platform for course creators because it provides a large audience and handles payment processing, but it also takes a share of your revenue.
What are the best online platforms for online classes?
Some of the best platforms for online classes include MemberPress, Teachable, and Thrive Apprentice. These platforms offer powerful features for creating, marketing, and selling your courses.
Is Teachable the best platform for offering online courses?
Teachable is a great choice for offering online courses due to its user-friendly interface and comprehensive feature set. However, whether it’s the best for you will depend on your specific needs and goals.
I hope this article has helped you find the best course creation software and tools. Next up, you might want to see our guides on how to create and sell online courses and how to run a virtual classroom.
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