User journey tracking allows you to understand the specific pages your visitors explore before submitting a form on your website.
This approach provides valuable insights into user behavior, enabling you to capture more leads and make informed decisions that enhance your site’s performance.
At CanadaCreate, we have analyzed user journeys on our forms to discover how individuals engage with them, helping us identify factors that influence form completion rates.
In this guide, we will demonstrate how to effortlessly track user journeys on your WordPress contact and lead forms.
The Importance of Tracking User Journeys for Your WordPress Forms
Have you ever wondered why some visitors complete forms on your website while others do not? The answer often lies in their interactions with your WordPress site.
Imagine being able to visualize the steps users take on your website before they submit a form.
This data is referred to as the user journey, and by monitoring it, you can gain significant insights into user behavior and engagement on your WordPress blog.
Once you identify the elements that motivate users to fill out forms on your site, you can replicate those strategies to increase lead generation and grow your business.
Steps to Track User Journeys for Your WordPress Forms
If you’re currently tracking conversions on your WordPress site with Google Analytics, you can gain valuable insights into user behavior prior to form submissions.
However, you won’t be able to connect this data to the specific user who completed the form or the information they provided.
This is where WPForms becomes essential.
In our view, it’s the top WordPress form builder plugin available. You can create any type of form within WordPress using this tool.
Additionally, it integrates effortlessly with leading email marketing platforms, supports various payment gateways, and is incredibly user-friendly.
At CanadaCreate, we’ve successfully created contact forms and annual surveys with WPForms, yielding impressive results. For more details, check out our comprehensive WPForms review.
It also features a User Journey addon, enabling you to track where your users originated and the path they followed to complete a form submission.
You can also monitor the duration they spent on each page before submitting the form.
With that in mind, let’s explore how to effectively track user journeys for WordPress forms.
How to Monitor User Journey for WordPress Lead Forms
Begin by installing and activating the WPForms plugin. For detailed instructions, refer to our comprehensive guide on installing a WordPress plugin.
🚨 Important Note: WPForms offers a free plan, but to access the User Journey addon, you will need to upgrade to the pro version of the plugin.
After activation, navigate to the Settings » License section in the WordPress admin sidebar to input your license key.
You can locate this information in your WPForms account on their website.
Once completed, go to the WPForms » Addons section in the WordPress dashboard and search for the User Journey Addon.
Next, click the ‘Install Addon’ button to download and activate it on your site.
Now, you can start building your WordPress forms. WPForms simplifies the process of creating any type of form, including contact forms, email sign-up forms, user registration and login forms, booking forms, and more.
For this tutorial, we will focus on creating a contact form.
Simply navigate to the WPForms » Add New section to begin creating your form.
Here, enter a name for your form and then click the ‘Use Template’ button under the ‘Simple Contact Form’ template.
This action will open the contact form template in the WPForms drag-and-drop builder.
You will see a preview of the form in the top right corner, with all available fields listed in the left column.
From the left column, you can add new fields, edit or remove existing ones, and rearrange fields by dragging them up or down.
Once you are satisfied with your form, click the ‘Save’ button to store your changes and exit the form builder.
For more information, check out our tutorial on creating a contact form in WordPress.
You can now insert this form into any WordPress post or page. Just edit the page where you want the form to appear.
In the block editor, click the ‘Add Block’ (+) button located at the top left corner to access the block menu.
Locate and add the WPForms block to your page from the menu.
In the WPForms block settings, click the dropdown menu to select the form you created earlier. WPForms will show a preview of your form in the content area.
You can now save your post or page and preview it to see your form in action.
Accessing User Journey Reports for Your Forms in WordPress
After several users have submitted the form, you can review the user journey reports for all form entries.
To get started, navigate to the WPForms » Entries section in the WordPress admin dashboard and select the form you previously created.
This will take you to the ‘Entries’ page, displaying a list of all form submissions made by users.
From this list, click on the ‘View’ link next to any form entry to access detailed information.
This will bring you to the ‘View Entry’ page, where you can see the submitted form fields at the top.
Once there, scroll down to the ‘User Journey’ section.
Here, you will find the referral source that directed the user to your website. Below that, you can view the sequence of pages they visited leading up to the form submission.
It also displays the amount of time users spent on each step of their journey, helping you identify which content was most engaging or useful.
If you want to track the user’s geographical location as well, head to the WPForms » Addons section and install the Geolocation Addon.
This will enable you to see the user’s location alongside the rest of the user journey insights.
For further information, check out our comprehensive guide on geolocation targeting in WordPress.
Leveraging User Journey Data to Increase Lead Generation
Now that you can effectively track user journeys for your lead forms in WordPress, the next step is to leverage this data to capture more leads and expand your business.
Fortunately, there are numerous tools available to guide users in the right direction.
1. OptinMonster
OptinMonster is the leading software for lead generation and conversion optimization. It enables you to capture more leads while maintaining a seamless user experience on your website.
We have utilized it to create popup banners that promote our premium services, resulting in outstanding outcomes. For more information, check out our comprehensive OptinMonster review.
It features intelligent lightbox popups, mobile popups, slide-in scroll boxes, countdown timers, floating banners, and more. Additionally, you can employ powerful display rules to show personalized content to users at the perfect moment.
All these tools enhance the user journey and establish an effective pathway for increasing form conversion rates.
2. SeedProd
SeedProd is the top WordPress landing page builder available. It allows you to swiftly create landing pages for your WordPress lead forms, sales campaigns, advertising initiatives, and more.
We have utilized it to develop fully customized themes for our eCommerce websites, and we are impressed with its capabilities. Additionally, we have used it to design straightforward landing pages.
For more information, check out our comprehensive SeedProd review.
No design skills are required to create these pages. You can choose from over 300 stunning templates and easily personalize them using a user-friendly drag-and-drop interface.
Most importantly, all of these templates are crafted to enhance user journeys, generate more leads, and increase conversion rates.
For further information, you may want to refer to our tutorial on how to create a landing page in WordPress.
3. All in One SEO for WordPress
All in One SEO for WordPress is the leading SEO plugin available for WordPress. It enables you to effortlessly optimize your site to attract more organic traffic from search engines like Google.
It comes equipped with powerful SEO tools that function seamlessly right from the start. You don’t need to be an SEO expert to take advantage of it.
We also use it at CanadaCreate to enhance our search rankings. To learn more, check out our detailed AIOSEO review.
It features local SEO, rich schema, eCommerce support, advanced XML sitemaps, SEO health checks, and more. These tools ensure that users can easily discover your website in search results.
Utilize AIOSEO to enhance your most visited pages, increasing both organic traffic and lead generation.
Bonus: Configure WordPress Form Tracking in Google Analytics
In addition to tracking user journeys, you can monitor the performance of your WordPress forms through Google Analytics. This insight will help you identify which marketing campaigns are effective and how users engage with your forms.
To enable WordPress form tracking, you’ll need to install and activate MonsterInsights. For step-by-step instructions, refer to our guide on installing Google Analytics in WordPress.
After completing that, navigate to the Insights » Addons section in the WordPress dashboard and click the ‘Install’ button for the ‘Forms’ addon.
MonsterInsights will automatically recognize your WordPress form plugin and begin tracking your forms in Google Analytics. To access this report, go to the Insights » Reports section and select the ‘Forms’ tab.
Here, you can view the number of visitors to your form, along with the conversion data, including how many users completed the form and the conversion rates for each form on your site.
You can also access additional form data in Google Analytics. For detailed instructions, check out our guide on setting up WordPress form tracking in Google Analytics.
We hope this article has helped you understand how to effectively track user journeys in WordPress lead forms. You may also want to explore our comprehensive guide on conversion tracking in WordPress for more actionable tips to enhance conversions, as well as our recommendations for the best WPForms alternatives for form creation.
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