Highlighting your best-selling products alongside other items is an excellent strategy to increase sales. However, displaying the most popular products on your WooCommerce store can be challenging if you’re unsure where to begin.
The good news is that we have assisted thousands of store owners in overcoming this specific issue, and we have some straightforward solutions ready for you.
In this simple guide, we will outline three effective methods to showcase your popular products. This is ideal for busy store owners like you who want to achieve results without getting into complex coding.
Why Showcase the Most Popular Products on WooCommerce?
Featuring your best-selling products on WooCommerce is a simple yet effective way to boost sales in your online store.
These top-selling items have already demonstrated their ability to convert, so by increasing their visibility, you can easily drive more sales.
You can even set up a dedicated page for popular WooCommerce products, similar to how Amazon presents its best-seller lists.
Now, let’s explore how you can incorporate popular products into your WooCommerce product pages.
How to Identify Bestselling Products on WooCommerce
Start by identifying which products are currently trending and generating high sales. A straightforward WordPress plugin can provide you with comprehensive WooCommerce analytics, highlighting your best-selling items.
MonsterInsights is the top analytics plugin for WordPress, and it’s the tool we rely on at CanadaCreate to monitor our website’s performance. It offers essential statistics directly in your WordPress dashboard, including insights into your best-selling products.
For further information, refer to our detailed guide on setting up WooCommerce conversion tracking.
Once you have connected WooCommerce with MonsterInsights, you can view your most popular products by going toInsights » Reportsand then selecting theeCommerce » Overviewtab.
In this section, you can discover which products are generating the highest revenue and the total number of units sold.
Additionally, you will find overall statistics regarding your store’s performance.
With this information, you can feature top-selling products on your online store to increase sales and expand your business.
Next, we will outline three effective methods to showcase popular WooCommerce products beyond just adding them to your blog posts.
Select one of the quick links below to learn how to feature popular products on your WooCommerce site:
- Method 1: Displaying Bestselling Products with MonsterInsights
- Method 2: Creating a Popular Products Page with SeedProd
- Method 3: Adding Popular Products to Product Pages Using WooCommerce Shortcodes
- Additional Tips for Increasing Sales of Popular Products
- Commonly Asked Questions
Dynamic vs. Static: Which Product Listing is Best for Your Store?
Before diving into the methods, it’s essential to understand the distinction between dynamic and static product listings. This knowledge will help you choose the best option for your store.
A dynamic list automatically refreshes based on your sales data. Tools like MonsterInsights generate these lists for you, ensuring that your ‘most popular’ section consistently highlights the top-selling products without any manual updates.
A static list is manually curated. You select which products to showcase, and they remain unchanged until you decide to update them. This is ideal for features like ‘Editor’s Picks’ or promoting specific items.
Method 1: Displaying Bestselling Products with MonsterInsights
MonsterInsights is not just a Google Analytics plugin for WordPress; it features a valuable tool called Popular Posts. This tool allows you to display product recommendations at the end of your product pages or blog posts, helping to increase sales.
First, navigate to Insights » Popular Posts and select the ‘Popular Products’ menu option.
On this page, you can personalize the display settings for your popular products.
You can customize the design, choose layout options, select the number of featured products, and more.
Scrolling down reveals additional ‘Behavior’ settings for the popular products widget.
For example, you can use custom CSS for styling, choose which product categories to include or exclude, and more.
MonsterInsights also provides various options for showcasing popular products.
In the ‘Embed Options’ section, you can activate the ‘Automatic Placement’ feature, which will automatically display the popular products widget at the end of every single product page.
After making your adjustments, remember to click ‘Save Changes’ at the top of the page.
Additionally, you can utilize the Popular Products block in the content editor to highlight your best-selling products.
Once you have added the block, proceed to publish the page.
Now, simply visit your online store to see the popular products displayed at the bottom of the page.
Method 2: Creating a Dedicated Popular Products Page with SeedProd
Rather than adding popular items to each product page, another effective approach is to create a dedicated page that showcases all your bestsellers.
This allows customers to easily find trending items, similar to Amazon’s well-known bestseller lists.
While the default WordPress editor is an option, we recommend a superior tool for this purpose. After thorough testing, we endorse SeedProd as the best drag-and-drop page builder for WordPress.
At CanadaCreate, we utilize SeedProd to create custom landing pages for our other brands due to its user-friendly interface. Its specialized WooCommerce blocks enable you to design a professional page for your popular products without any coding skills required.
For more details about our experience, feel free to check out our review of SeedProd.
Ready to begin? First, you need to install SeedProd. You can follow our guide on how to install a WordPress plugin for detailed instructions.
Note:SeedProd offers a free version, but we recommend using the Pro version for its enhanced features.
After activating the plugin, navigate to SeedProd » Settings and input your license key, which can be found in your SeedProd account on their website.
Once this is completed, head over to SeedProd » Landing Pages in your WordPress dashboard.
Next, click the ‘+ Add New Landing Page’ button.
SeedProd provides hundreds of pre-designed page templates for various needs, including coming soon pages, thank you pages, and more.
When you find a template you like, hover over it and click the ‘Checkmark’ icon.
A popup window will then appear.
You will need to name your page and then click the ‘Save and Start Editing the Page’ button.
After this, you will be directed to the landing page builder interface, where you can fully customize every element using the drag-and-drop feature.
In the left-hand menu, look for the section labeled ‘WooCommerce’.
Select the ‘Products Grid’ option and drag it onto your page.
Important:You will find an option for ‘Best Selling Products’ that you can utilize. However, we will create a custom product list instead.
Next, click the ‘Gear’ icon to access the ‘Product Grid’ block settings menu on the left side. Here, you can select the number of columns you wish to display.
Then, navigate to the ‘Query’ section in the menu on the left.
You can use the ‘Type’ dropdown menu to choose which products to display. By default, SeedProd will show all products in the grid, but you can modify this to display products based on sales or those that are more recent.
After adding your popular products, be sure to click ‘Save’ to apply your changes.
To make this page live, click the arrow next to ‘Save’ and select ‘Publish’.
You have successfully created a dedicated page showcasing your most popular products.
With SeedProd, you can customize this page extensively to enhance conversions.
You can also include this page in your WordPress navigation menu to encourage visitors to explore your popular products.
Method 3: Utilizing WooCommerce Shortcodes to Feature Popular Products on Product Pages
Alternatively, if you prefer to create a static, curated list, you can use a built-in WooCommerce shortcode.
This is an excellent choice for creating an ‘Editor’s Picks’ section or highlighting specific items, as this list will remain static and won’t automatically update based on sales.
You can utilize the following shortcode:
[products limit="3" columns="3" skus="logo-collection, Woo-tshirt-logo, woo-long-sleeve-tee"]
The shortcode above generates a fixed row of three products. You can adjust the ‘product limit’ and ‘columns’ to display more products on your page.
Just remember to substitute the example product SKUs with your own. You can locate your product SKUs by going back to theProducts » All Productspage.
From this point, simply click the ‘Edit’ option to access the product you wish to customize.
In the product editor screen, you will add a shortcode. For further information, refer to our beginner’s guide on how to add a shortcode in WordPress.
You can use the following MonsterInsights shortcode to automatically showcase your popular products:
[monsterinsights_popular_posts_products]
MonsterInsights will automatically refresh the list as the popular products change.
Alternatively, you can manually choose which products to display using a built-in WooCommerce shortcode:
[products limit="3" columns="3" skus="logo-collection, Woo-tshirt-logo, woo-long-sleeve-tee"]The shortcode above generates a row displaying three products. You can adjust the ‘product limit’ and ‘columns’ to feature additional popular products on your page.
The ‘skus’ refers to the unique product SKUs available on your WooCommerce products page.
Make sure to replace the SKUs in the shortcode above with the SKUs of your own most popular products.
You can locate your product SKUs by navigating back to theProducts » All Productspage.
After you finish editing your product page, click ‘Update’ to save your changes.
Now, your visitors will see both your standard product listings and your featured popular products.
If you’re looking for additional strategies to boost sales, consider creating a WooCommerce popup or adding a free shipping bar to your WooCommerce store.
Additional Tips for Selling More Popular Products
Now that you have various methods to display popular products on your WooCommerce store, let’s explore some tips to enhance their sales.
1. Utilize WooCommerce Popups to Promote Products
Do you want to enhance the visibility of your popular products and increase conversions?
Implementing popups on your WooCommerce site enables you to provide discounts, highlight special offers, promote related products, recover abandoned carts, and much more. By targeting visitors at optimal moments, you can effectively convert them into paying customers.
OptinMonster is the top choice for creating popups. It stands out as the leading software for lead generation and conversion optimization, and it powers all the popups featured on CanadaCreate.
For a detailed insight into our experiences with OptinMonster, check out our comprehensive review of the tool.
This plugin allows you to design various campaign types and utilize its advanced display rules to reach the right audience effectively.
For further information, refer to our guide on creating WooCommerce popups to boost your sales.
2. Implement a Sliding Cart in WooCommerce
Another effective strategy to enhance sales of your popular products is by adding a sliding side cart to your WooCommerce store.
A sliding side cart is a panel that appears when a customer adds a product to their shopping basket.
This feature enhances the shopping experience by streamlining the purchasing process. Customers can easily monitor the items in their cart, and it also allows you to highlight popular products that can be quickly added to the cart, ultimately driving sales.
For comprehensive information, please refer to our detailed guide on adding a sliding cart in WooCommerce.
Commonly Asked Questions
Here are some common inquiries from our readers regarding the display of popular products on WooCommerce product pages:
Is it possible to display popular products from only one category?
Yes, definitely. If you are utilizing MonsterInsights (Method 1), its Popular Products widget includes options to select or exclude specific product categories.
This feature is ideal for highlighting relevant bestsellers on your category archive pages.
Will displaying popular products affect my website’s loading speed?
That’s an excellent question. When implemented correctly, showcasing popular products should not significantly affect your site’s performance.
Performance-oriented plugins like MonsterInsights and SeedProd cache product data, eliminating the need for complex database queries each time a page is loaded, which helps maintain fast site performance.
How does WooCommerce determine which products are considered popular?
By default, WooCommerce does not include a built-in feature for identifying ‘most popular’ products based on sales data. Therefore, we suggest using a plugin like MonsterInsights that integrates with Google Analytics.
This tool analyzes your eCommerce data to effectively identify your best-selling products based on sales volume or total revenue.
Is it possible to showcase popular products in my website’s sidebar or footer?
Absolutely. Both MonsterInsights and SeedProd provide blocks and widgets that can be easily added to any widget-ready area, including your site’s sidebar or footer.
Simply navigate to Appearance » Widgets and insert the ‘Popular Products’ block in your preferred location.
We hope this article has helped you understand how to showcase popular products on WooCommerce product pages. You might also be interested in our recommendations for the best WooCommerce themes and our expert selections of top WooCommerce plugins for your online store.
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