Your WooCommerce product pages play a crucial role in converting visitors into paying customers.
However, if you stick with the default layout, your pages may look just like those of countless other stores, making it difficult for your products to stand out.
The good news is that you don’t have to hire a developer or learn to code in order to create product pages that genuinely reflect your brand.
After testing various page builders in our demo environment, we’ve discovered that SeedProd makes this process simple with their intuitive visual editor.
In this guide, we will show you how to create custom WooCommerce product pages that look professional and drive conversions, all without writing any code.
What Makes an Effective WooCommerce Product Page? 🤔
A well-crafted product page adheres to essential principles that lead visitors toward making a purchase. Let’s explore what truly matters when customizing your WooCommerce pages.
First and foremost, high-quality product images are essential. Since customers can’t physically interact with your products, stunning visuals must do the work. Including multiple angles and zoom features is crucial.
Your product description should proactively address potential questions. Start by highlighting benefits, then detail features, and always use language that resonates with your customers.
The strategic placement of essential elements is crucial. Ensure that your ‘Add to Cart’ button, pricing, and shipping details are easily visible without the need for scrolling.
Social proof acts as a powerful influencer. Customer reviews, ratings, and testimonials foster trust and motivate potential buyers to make a purchase.
Above all, every element on your page should lead visitors toward your primary objective: completing a purchase. This involves minimizing distractions and creating a straightforward path to checkout. Consider suggesting related products to boost sales.
A prime example is Nutribullet, an online store powered by WooCommerce. Their product image gallery effectively demonstrates the item in real-life situations, with all essential product details prominently displayed at the top of the page.
Now, let’s explore how to customize your WooCommerce product pages without any coding. Use these quick links to navigate through this guide:
- Step 1: Install and Activate the SeedProd Plugin
- Step 2: Select a WooCommerce Template Kit
- Step 3: Personalize the WooCommerce Product Page Template
- Step 4: Enhance Your WooCommerce Product Page
- Step 5: Publish Your Customized WooCommerce Product Page
- Bonus: Proven Strategies to Increase Your WooCommerce Sales
- Instructional Video
- Commonly Asked Questions
Step 1: Install and Activate the SeedProd Plugin
While WordPress provides various options for editing WooCommerce product pages, SeedProd has proven to be the most effective choice for store owners. Here’s why it stands out.
Unlike the default WordPress site editor, this WooCommerce plugin offers complete design control over your product pages. It includes advanced eCommerce-specific features that the standard editor lacks.
Many drag-and-drop page builders can overwhelm users with their complex features and confusing layouts. SeedProd takes a simpler approach, featuring a clean and intuitive interface that allows you to build pages easily.
SeedProd is distinguished by its tools tailored for WooCommerce. You gain access to over 300 pre-designed templates and specialized eCommerce blocks that are immediately usable.
The drag-and-drop builder enables you to customize every aspect of your store without needing to write any code. Whether you’re a beginner or an expert, you can create professional-quality WooCommerce pages in just minutes.
SeedProd is an excellent choice for those starting an online store or looking to switch themes for improved performance. Although it will replace your current theme, the benefits of having full control over your store’s design make it worthwhile.
In this tutorial, we will be using the paid version of SeedProd. Even though it is a premium product, you can take advantage of our exclusive SeedProd coupon code to save on your purchase. The essential features for customizing product pages are available only in the premium version.
For an in-depth overview of all features and practical examples, be sure to read our detailed SeedProd review.
The first step is to install and activate the SeedProd plugin. For further instructions, refer to our comprehensive guide on how to install a WordPress plugin.
After activation, navigate to SeedProd » Settings and input your license key.
You can find this information in your SeedProd account. Once you’ve entered the license key, click the ‘Verify Key’ button.
Step 2: Select a WooCommerce Template Kit
Now that you’re set up, it’s time to select the WooCommerce template kit for your online store. Simply go to SeedProd » Theme Builder and click on the ‘Theme Template Kits’ button.
As we develop a custom WooCommerce theme, click on the ‘WooCommerce’ tab to explore various eCommerce kits available.
To view a design, simply hover your cursor over it and click on the magnifying glass icon.
This action will open the template kit in a new browser tab.
You will see a live preview, allowing you to explore other designs in the kit by clicking on links, navigation menus, buttons, and other interactive elements.
Since you’re designing a custom WooCommerce product page, be sure to review the product page layout to determine if it serves as a suitable foundation for your future customizations.
When you discover a template kit you’d like to use, hover over it and click the checkmark that appears. In this guide, we are utilizing the WooCommerce Starter Theme, but feel free to choose any template you prefer.
SeedProd will import the entire kit into your WordPress site, enabling you to create a customized product archive, shop page, blog index, and more.
To access all these templates, navigate to SeedProd » Theme Builder.
Step 3: Customize the WooCommerce Product Page Template
Once your template is installed, you are set to begin customizing the WooCommerce product page.
Begin by hovering over the pre-designed Product Page template and clicking on the ‘Edit Design’ link that appears.
This action will launch the template in SeedProd’s user-friendly drag-and-drop editor, featuring a preview of your WooCommerce template on the right and block settings on the left.
SeedProd will display a sample of how the product page will appear using content from one of your WooCommerce products.
All WooCommerce templates include built-in blocks, which are essential elements of all SeedProd designs.
To modify a block, simply click on it in the page preview and make adjustments using the options in the left-hand menu.
For instance, the template includes a built-in Featured Product block that you can customize in several ways.
To begin, you might want to adjust the block’s size and alignment using the settings available in the left-hand menu.
Additional settings can be found in the ‘Advanced’ tab, where you can enhance the image by adding a border or shadow, applying a CSS animation, and more.
As you make adjustments, the live preview will refresh automatically, allowing you to experiment with different settings to find the best look for your online store.
The WooCommerce template features an ‘Add To Cart’ button, which is essential for enabling customers to purchase your products. It’s important to make this button visually appealing.
You can customize the ‘Add To Cart’ text to something more engaging, like ‘Buy Now’ or ‘Get Yours Today.’ To do this, select the button and enter your preferred text in the ‘Button Text’ field.
Consider adding an icon to the button to provide a quick visual cue for visitors about its function.
SeedProd includes a library of over 1400 Font Awesome icons that you can incorporate into your product pages. To access this, click on the ‘Icons’ section in the left-hand menu.
You can choose to position the icon either before or after the button text.
Make your selection and then click the ‘Choose Icon’ button.
A variety of Font Awesome icons will be displayed. Click on any icon that you find appealing.
Once you’re satisfied with the button text, you can customize its appearance by clicking on the ‘Templates’ tab, where you’ll find various button designs to choose from.
To apply any of these designs, simply click on your preferred option.
After selecting a template, you can customize the button’s appearance by clicking on the ‘Advanced’ tab. Here, you can adjust the spacing between the button and the quantity selector, increase the border radius for rounded corners, and more.
Alternatively, you can access the ‘Button Style’ dropdown menu to select a new button style from the available options.
Most settings are intuitive, so it’s beneficial to explore them to discover the various effects you can achieve.
Another key area is the Product Data Tabs block, which provides customers with detailed information, including product tags, attributes, and categories.
With this in mind, click to select the block and review the modifications you can make in the left-hand menu. For instance, you can change the background color, text color, adjust the padding, and more.
To delete any default blocks, simply hover your mouse over the block.
Then, click the Trash can icon that appears.
You can also rearrange blocks on the page using a drag-and-drop motion in the editor.
Step 4:Enhance Your WooCommerce Product Page
The built-in blocks of the template provide a solid foundation, but to maximize the effectiveness of your product pages, you need to optimize them.
SeedProd offers a variety of WooCommerce blocks that enable you to design a high-converting online marketplace or store. Here are some suggestions for enhancing your WooCommerce product page.
Utilize SeedProd AI for Crafting Product Descriptions
An effective product description can significantly impact your WooCommerce sales. However, creating unique and engaging descriptions for multiple products can be a time-consuming task.
This is where AI tools, such as SeedProd’s AI content generator, become invaluable. They provide a solid foundation that you can customize to align with your brand voice and product details.
To access SeedProd AI, click on the ‘Short Description’ block within your product page template. Then, select ‘Edit with AI’ from the left sidebar.
Next, simply enter a prompt to instruct the AI on what it should generate.
You can include specific information about your product (such as its materials) to ensure that the content accurately reflects the item. After that, click the ‘Generate Text’ button.
Once the content is generated, you can choose to keep it as is, simplify the language, or expand the text as needed.
You can adjust the tone of the text and translate it into various languages, making it ideal for multilingual online stores.
When you’re satisfied with the appearance of the text, simply click ‘Insert.’
For detailed guidance on utilizing the AI tool, check out our comprehensive guide on leveraging AI to enhance your marketing efforts.
Display Related WooCommerce Products
By showcasing related products on your product pages, you can potentially boost sales and increase the average order value. These products may include items that customers often purchase together or those that complement each other.
For instance, if a customer buys a laptop, they might also be interested in purchasing a laptop bag.
SeedProd includes a pre-built Related Products block. To maximize its effectiveness, ensure you set up linked products in the WooCommerce plugin, as illustrated in the following image.
For detailed, step-by-step instructions, please refer to our guide on adding WooCommerce product recommendations.
Once that’s complete, locate the Products Related block in the SeedProd editor and drag it into your layout.
By default, the block displays one related product in a single column.
Increase the number of products displayed by adjusting the values in the ‘Columns’ and ‘Posts Per Page’ fields or by using the arrow buttons.
When showcasing multiple products, you can rearrange their order using the ‘Order By’ option. For instance, consider displaying the highest-rated products first, as these tend to be the most popular among customers.
You can also select the ‘Order’ dropdown to decide whether to list related items in ascending (ASC) or descending (DESC) order.
Incorporate a Star Rating
Displaying a star rating for each product can instill confidence in shoppers regarding the quality of your items. Consider adding the Star Rating block to your design.
For optimal visibility, we suggest positioning the star rating near the top of the page, making it easy for customers to notice. This can expedite their purchasing decisions by allowing them to quickly see if other shoppers endorse a product.
Leverage FOMO by Highlighting Product Stock
FOMO, or ‘fear of missing out,’ motivates shoppers to act quickly.
If you offer limited edition products or typically have low stock levels, consider displaying the remaining quantity. This can encourage customers to make a purchase immediately rather than risk missing out.
To display this information, simply drag the Product Stock block into your design.
By default, the block shows the quantity of items available, followed by ‘in stock.’ You may wish to customize this text with your own message.
To customize the text, just type in the small text editor located in the left-hand menu. Be cautious not to modify the ‘[sp_product_stock]’ tag, as this is necessary for SeedProd to display the total quantity of items available.
Swap the Featured Image with a Product Gallery
A featured image of a product allows customers to see what they are purchasing in an online store.
However, there may be times when you want to replace a single featured image with a product gallery. For instance, you might want to showcase the same product from various angles. Some stores even utilize interactive 360-degree images, enabling customers to explore a product in greater detail.
If you have added a gallery to your WooCommerce products, it makes sense to replace the default Product Featured Image block with a gallery block.
To do this, simply hover over the Featured Product block and click the trash can icon when it appears.
You can then locate the Product Gallery Image block in the left-hand menu and drag it into your page layout.
Position this block near the top of the page to ensure visitors can quickly see the product they are interested in.
Customers can zoom in on the image by hovering their mouse over the product gallery.
The zoom icon is typically located in the upper-right corner of the featured image, but you can customize its position using the ‘Position Top’ and ‘Position Right’ sliders.
You can adjust the size of the magnifying glass icon with the ‘Font Size’ slider, and also change its color and background.
You have the option to add borders around the images using the ‘Image Border’ and ‘Thumbnails’ border settings.
Expert Tip: Consider adding a WooCommerce product video to provide visitors with an in-depth look at your product’s features and advantages.
Generate Excitement on Social Media with Share Buttons
When a shopper shares your product on social media, it can attract more visitors to your online store. Therefore, adding social share buttons to your product pages is highly recommended.
SeedProd offers a Social Sharing block that integrates with Facebook, Twitter, LinkedIn, and Pinterest. Simply drag and drop this block onto your page, and it will automatically include the Facebook and Twitter sharing buttons.
To include additional social networks, simply click the ‘Add New Share’ button.
Next, select a social media platform from the dropdown menu.
Once you have added all the desired networks, you can adjust the size of the sharing buttons using the ‘Size’ dropdown.
Larger social sharing buttons will be more noticeable, but they might divert attention from other important content on the page, such as the Add To Cart button.
Display Customer Testimonials and Business Reviews
WooCommerce allows customers to review your products, but you may also want to showcase customer testimonials. These can include quotes from top reviews, feedback on your outstanding customer service, or any other content you’d like to highlight.
SeedProd’s Testimonials block enables you to create rotating testimonials, providing a compact way to present a wealth of information.
For further details, please refer to our guide on adding rotating testimonials in WordPress.
Feature Recently Viewed Products in WooCommerce
A ‘recently viewed’ section encourages customers to revisit products they have seen but not added to their cart. This assists customers in comparing items and finding the perfect product for their needs.
This feature allows customers to reconsider their choices and purchase products they previously viewed but didn’t add to their cart.
Consider incorporating SeedProd’s Recent Products block into your design for enhanced functionality.
Once the block is added, you can adjust the number of columns through the settings menu on the left.
To display a wider variety of products, enable pagination by turning on the ‘Pagination’ option.
Activating ‘Pagination’ unlocks additional settings for further customization.
You can display the total number of items at the top of the Recent Products block by toggling on the ‘Show Items Count’ option.
Enabling the ‘Show Order By’ slider allows visitors to sort the recent products according to their preferences.
As illustrated in the image below, this feature adds a ‘Default Sorting’ dropdown to the section.
Highlight Your Best-Selling WooCommerce Products
Consider showcasing your best-selling or top-rated products on your product pages. Since these items are already popular, featuring them can help increase sales.
Another effective strategy is to display products that are currently on sale, encouraging shoppers to make a purchase to take advantage of the discounts.
SeedProd offers several blocks that can automatically display your products. To showcase your top-selling items, simply add the Best Selling Products block to your layout.
For detailed guidance, check out our tutorial on how to showcase popular products on WooCommerce product pages.
To feature products with the highest star ratings, drag the Top Rated Products block onto your page.
Additionally, you can use the Sale Products block to highlight all items that are currently discounted.
Regardless of the block you choose, click on it to select and explore the settings in the left-hand menu. All settings are user-friendly, so it’s beneficial to review them to discover the various effects you can achieve.
Step 5: Publish Your Customized WooCommerce Product Page
Once you are satisfied with the appearance of your product page, it’s time to save your updates. Click the dropdown arrow next to ‘Save’ and select the ‘Publish’ option.
Your custom product page will not be visible on your online store until you activate the complete custom WooCommerce theme. This allows you to review other designs in your theme kit and make any adjustments using SeedProd’s drag-and-drop builder.
For instance, you’ll want to customize the header and footer templates to include your own navigation menus, your store’s unique logo, and additional content.
To modify any other template, navigate to SeedProd » Theme Builder. Then, hover over the template you wish to personalize.
You can click the ‘Edit Design’ link when it appears.
Now, simply enhance the design by adding more blocks and customizing them using the options in the left-hand menu.
Continue this process until you are satisfied with the setup of all the templates.
When you’re ready to activate your custom WooCommerce theme, go to SeedProd » Theme Builder. Then, toggle the ‘Enable SeedProd Theme’ option to ‘Yes.’
Now, when you visit your online store, you’ll see your custom WooCommerce product page live.
Bonus: Expert Tips to Increase WooCommerce Sales
Looking to elevate your WooCommerce store? Here are some expert-recommended strategies to boost sales and customer engagement:
- Host engaging WooCommerce contests – Enhance customer loyalty and interaction by organizing a contest. Discover how to set up and manage effective contests that keep customers returning.
- Enhance Your Upselling Skills – Boost your average order value and conversion rates by effectively upselling products. Our comprehensive guide teaches you how to apply upselling strategies in WooCommerce.
- Automate Coupon Scheduling for Efficiency – Save time by automating your promotions with scheduled coupons in WooCommerce. This efficient method ensures your discounts activate precisely when you need them.
- Simplify Checkout with Express Buttons – Minimize cart abandonment by incorporating express checkout buttons. We’ll guide you on how to add this feature for a more seamless shopping experience.
- Craft Compelling Buy-One-Get-One Offers – Discover how to create enticing buy-one-get-one-free promotions in WooCommerce to attract customers and increase sales.
- Utilize Live Sale Notifications – Instill urgency and showcase social proof with live sale notifications. Our guide provides step-by-step instructions for setting this feature up in your WooCommerce store.
- Recover Lost Sales from Abandoned Carts – Don’t let potential revenue slip away. Learn effective strategies to recover abandoned carts and turn them into successful sales.
- Harness the Power of WooCommerce Automations – Uncover impactful WooCommerce automations that can enhance your sales and optimize your business operations.
Commonly Asked Questions
Here are some common questions from our readers about customizing WooCommerce product pages:
Can I enhance my product pages for better conversions using SeedProd?
Yes, definitely! SeedProd includes built-in marketing tools specifically designed to help convert visitors into customers.
With its user-friendly drag-and-drop builder, you can effortlessly add elements focused on conversion such as:
- Countdown timers to create a sense of urgency for flash sales or limited-time offers.
- Social proof through testimonial or review blocks to establish trust.
- Email opt-in forms to expand your subscriber list directly from product pages.
- Attractive banners or call-to-action blocks to showcase discounts or special promotions.
All these elements can be customized to align with your store’s branding, ensuring your product pages look professional while boosting sales.
Will SeedProd customizations be affected by WooCommerce updates?
No, they will not. SeedProd creates independent templates using its own blocks, so your customized product page designs will remain unchanged—even when WooCommerce or your theme is updated.
You will not modify the core WooCommerce files, ensuring that your changes remain stable and unaffected by updates.
However, it’s advisable to regularly update both SeedProd and WooCommerce to their latest versions for optimal compatibility and access to new features.
Which WooCommerce features can I integrate using SeedProd?
SeedProd provides a variety of specialized WooCommerce blocks that allow you to create customized product pages without any coding skills. You can effortlessly include:
- Product Title, Image, and Gallery to effectively display your items.
- Product Price and Add to Cart Button to facilitate easy purchasing.
- Product Description and Short Description for clear and concise product information.
- Product Reviews and Ratings to showcase customer feedback and build trust.
- Related Products and Upsells to promote additional purchases.
In addition to WooCommerce blocks, you can enhance your pages with SeedProd’s marketing tools to increase conversions while maintaining an attractive design.
We hope this article has assisted you in customizing your WooCommerce product page without the need for coding. You might also find our guide on creating a WooCommerce popup to boost sales or our expert recommendations for the best WooCommerce plugins for your store helpful.
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