Boost Your WordPress Engagement: 4 Easy Ways to Showcase Your Subscriber Counts

Would you rather dine at a bustling restaurant filled with happy customers or one that is completely empty? Most people would opt for the lively one, and the same concept applies to your website.

At CanadaCreate, we showcase our readership statistics as a form of social proof. This approach quickly establishes trust and authority, making visitors more inclined to engage with our content.

You can implement a similar strategy on your WordPress site by displaying the number of your email subscribers, social media followers, or YouTube subscribers.

In this article, we will guide you on how to effectively highlight those impressive subscriber numbers on your WordPress site, transforming casual visitors into devoted fans and enhancing your credibility.

Why Should You Display Your Subscriber Count on WordPress?

A subscriber count refers to the total number of individuals subscribed to a service or platform. You frequently see these counts on popular social media platforms.

Incorporating your subscriber counts into WordPress serves as a powerful form of social proof.

When users observe a significant number of followers or subscribers, they are more likely to perceive your website as a credible authority in your blogging niche.

For instance, at CanadaCreate, we prominently display our total readership to encourage other visitors to follow or subscribe.

You can showcase various subscriber counts on your website, such as email newsletter subscribers, membership site users, social media followers, and more.

Now, let’s explore how to display all your subscriber counts in WordPress. Use the quick links below to navigate directly to the method you wish to implement.

1. How to Display Multiple Social Media Follower Counts Using a WordPress Plugin
2. How to Display Individual Social Media Follower Counts in WordPress
3. How to Display Your Email List Subscriber Count in WordPress
4. How to Display the Total Number of Registered Users in WordPress
5. Strategies for Growing Your Subscriber and Follower Counts in WordPress

Method 1: Displaying Multiple Social Media Follower Counts Using a WordPress Plugin

This method allows you to showcase multiple social media follower counts on your WordPress site. If you have a significant following across various networks, this is an excellent way to demonstrate your influence.

For this, we will use the Ultimate Social Icons plugin, which connects with over 200 platforms and enables you to easily display subscriber counts for multiple networks simultaneously.

Begin by installing and activating the plugin. For detailed instructions, refer to our comprehensive guide on installing a WordPress plugin.

Once activated, a new menu option labeled ‘Ultimate Social Media Icons’ will appear in your WordPress admin panel.

Click on this option to access the plugin settings.

Next, select the drop-down menu labeled ‘Which icons do you want to show on your site?’ and check the boxes for the social icons you wish to display.

Then, expand the drop-down menu titled ‘What do you want the icons to do?’ Here, you can set the actions that visitors can take when they interact with your icons.

For instance, if you choose Facebook, you can allow users to like your page, visit your page, and more.

Next, expand the section titled ‘Where shall they be displayed?’

In this section, you can select the locations where your icons will be shown.

You will have several options, including adding them to a widget, having them hover over your site, using a shortcode, and more.

If you prefer the flexibility to place the subscriber count anywhere on your site, check the ‘Place via shortcode’ box.

This will provide you with a shortcode that you can insert anywhere on your WordPress site.

If you’re using the shortcode option, be sure to copy it, as we’ll be adding it to your site in a later step.

Now, it’s time to set up your subscriber counts. Click on the dropdown that says ‘Do you want to display counts next to your icons’ and select the ‘Yes’ radio button.

Below that, you may need to provide additional information based on the platforms and services you previously selected.

For instance, to show your Facebook subscriber count, you’ll need to input your Facebook page ID.

The plugin clearly explains the steps you need to take and the information required for each social network.

After configuring the plugin settings, scroll to the bottom of the page and click the ‘Save All Settings’ button.

You can now add social share count buttons to your WordPress blog.

These can be added to any post, page, or widget area. To add it to a post, simply open the blog post you wish to edit.

Next, click the ‘Plus’ icon to add a block, search for ‘Shortcode’, and select that block.

Then, paste the shortcode from the plugin that you copied earlier.

Finally, click the ‘Update’ or ‘Publish’ button to save your changes.

Visit your website to view your live social media follower counts.

To add the shortcode to a page or widget area, follow similar steps.

For more information, check out our beginner’s guide on adding a shortcode in WordPress.

Method 2: Show Individual Social Media Follower Counts in WordPress

This method allows you to display individual follower counts for Facebook, YouTube, and Twitter.

If you are active and have a significant following on a particular social media platform, this option is ideal.

Show Your Facebook Follower Count in WordPress

If you have a substantial following on Facebook, you can easily display this count on your site.

You will use the Facebook page plugin for this. These plugins function similarly to standard WordPress plugins but are developed by Facebook.

First, visit the Meta for Developers website to generate your plugin embed code. You’ll find a list of various Facebook plugins that can be added to your site.

Select ‘Page Plugin’ from the left sidebar.

Next, input the URL of your Facebook page and specify what content Facebook should display on your website.

In addition to displaying your follower count, you can showcase your timeline, events, or messages.

To present various types of content, simply separate each item with a comma. For instance, to show your timeline along with upcoming events, type ‘timeline, events’.

The live preview will automatically refresh, allowing you to experiment with the settings to find what suits you best. You can also adjust the width and height of your Facebook plugin.

To decrease the size of your Facebook content, check the ‘Use Small Header’ option. You can also opt to hide the Facebook cover photo entirely by selecting the ‘Hide Cover Photo’ option.

Once you’re satisfied with the preview, click the ‘Get Code’ button. This will open a popup with various embed codes.

In the popup, choose the ‘iFrame’ tab and copy the provided code.

Next, navigate to the post or page where you wish to add your Facebook follower count.

Click the ‘Plus’ icon to add a block, search for ‘Custom HTML’, and select that block.

Finally, paste your HTML code into the block.

You can click the ‘Preview’ option to verify that the HTML code functions correctly. Your Facebook subscriber count should now be displayed on your WordPress website.

If you are satisfied with the appearance, click the ‘Publish’ or ‘Update’ button to save your changes. For further assistance, refer to our guide on easily embedding iFrame code in WordPress.

You can also incorporate your Facebook subscriber count into any widget or sidebar area of your site. This is an excellent way to showcase your Facebook subscriber count throughout your entire website.

To do this, navigate to Appearance » Widgets. Next, click the ‘Plus’ add block icon, search for ‘Custom HTML,’ and select the widget.

Then, paste your HTML code as you did previously.

Remember to click the ‘Update’ button at the top of your screen to save your changes.

Now, visit your website to preview the updates.

You should see your Facebook subscriber count displayed live.

Showcase Your YouTube Subscriber Count in WordPress

Like Facebook, YouTube offers a tool to display your YouTube subscriber count. This allows visitors to easily see your total number of subscribers and follow your channel.

To begin, locate your YouTube channel ID. You can find it by visiting YouTube and clicking on your profile icon in the upper right corner.

Next, select ‘Settings’. In the left-hand menu, choose ‘Advanced Settings’. This will open a page where you can see your Channel ID.

With this information in hand, navigate to the YouTube developers website.

Now, input your ID into the ‘Channel Name or ID’ field.

The preview will refresh to show your total subscriber count.

You have several options for styling your subscribe button, including the option to display your profile picture and channel name.

Experiment with different settings to find the best fit for your website.

As you adjust the button’s appearance, YouTube will automatically update the embed code. Once you’re satisfied with the look of your Subscribe button, copy this code.

You can then paste the embed code into any post, page, or widget area, just like shown above.

For further information, refer to our guide on adding HTML in WordPress.

Here’s how it appeared on our demo site.

Show Your Twitter Follower Count on WordPress

If you’re active on Twitter and have a significant following, you can showcase this on your WordPress blog.

One of the simplest methods to showcase your Twitter feed and follower count on your WordPress site is by using the Smash Balloon Twitter Feed Pro plugin. This plugin is highly regarded for its ease of use and effectiveness.

With this plugin, you have complete control over the Twitter content you wish to display on your website. You can easily showcase your follower count and feed using the provided block or by adding it as a widget in your sidebar.

For detailed instructions, check out our comprehensive guide on integrating social media feeds into your WordPress site.

Step 3.How to Display Your Email List Subscriber Count in WordPress

Displaying your email subscriber count can encourage more readers to sign up for your email list. If you boast a substantial email list, showcasing this number can serve as powerful social proof.

We will be using Constant Contact for this process, but the steps are quite similar if you are using other email marketing platforms like HubSpot, Drip, Brevo (formerly Sendinblue), or any other service.

First, log into your account and navigate to the ‘Contacts’ tab, then select the smaller ‘Contacts’ option from the menu.

This will display the total number of email subscribers you have. Make sure to note this number, as you will need to add it to your website.

You can display the subscriber count on any page, post, or widget area of your website.

We’ll guide you through adding it to a sidebar widget, but the process is similar for other locations.

First, navigate to Appearance » Widgets. In this section, click the ‘Plus’ icon to add a block, then search for and select the ‘Paragraph’ widget.

You can customize the text to your liking, including placing it above your email subscription forms, popups for both desktop and mobile, and more.

After making your changes, be sure to click the ‘Update’ button to save your updates.

Now, visit your website to see your email subscriber count displayed in real-time.

While this method requires manual updates, you can easily refresh your subscriber count by logging into your email marketing service to ensure the numbers are accurate.

Consider setting a reminder to update this information monthly or quarterly.

Method 4.Showcasing the Total Number of Registered Users in WordPress

Some websites allow user registration, enabling visitors to comment, post, and engage in various activities on the site.

Many platforms, including membership sites, online courses, and WordPress forums, offer user registration during the sign-up process.

If you have a significant number of registered users, showcasing this figure can motivate more visitors to sign up.

To implement this feature, you will need to insert code into your WordPress site. If you’re unfamiliar with this process, check out our guide on adding code snippets to WordPress.

You can insert the following code snippet directly into your functions.php file, or utilize a code snippet plugin like WPCode (which we recommend).

// Function to retrieve user count
function wpb_user_count() {
$usercount = count_users();
$result = $usercount['total_users'];
return $result;
}

Ensure you select ‘PHP Snippet’ from the Code Type drop-down menu. Then, toggle the switch at the top of the page to ‘Active’ and click the ‘Save Snippet’ button to save your code.

Next, you’ll need to create a shortcode that allows you to display the registered user count anywhere on your WordPress site.

Scroll down to the ‘Insertion’ section and select the ‘Shortcode’ option next to ‘Insert Method’.

WPCode will automatically generate a new shortcode for you. In the screenshot above, it appears as [wpcode id="868"], but it may differ for your specific website.

If you are using the Pro version of WPCode, you can create a custom shortcode with a more descriptive name. For instance, we have used the shortcode [wpb_user_count].

Be sure to click the ‘Update’ button at the top of the page to save the code snippet with the new shortcode, and then copy your shortcode using one of the ‘Copy’ buttons.

Now you can navigate to any page, post, or widget area where you want to display the user count.

In this example, we will demonstrate how to add it to a widget-ready area of a classic theme. However, the steps are similar for any other section of your website.

Simply go to Appearance » Widgets, click the ‘Plus’ add block icon, search for ‘Custom HTML’, and select that block.

Please note that the shortcode only shows the number of registered users. Without any context, it may appear as just a random number.

To help visitors recognize your subscriber count, it’s beneficial to include some explanatory text. For instance, you could use the following HTML format.

There are [wpb_user_count] amazing individuals subscribed to this blog!

Ensure that you enter the correct shortcode here if yours differs.

After customizing, remember to click the ‘Update’ button to save your changes.

Now, you can visit your site to see the live count of your registered users.

On our test site, you can find this information displayed on the left side of the page.

If you’re not comfortable modifying your site’s code, another option is to use a plugin. To learn more, check out our guide on displaying the total number of registered users in WordPress.

You can also create a list of recently registered users. For more information, see our guide on how to display recently registered users in WordPress.

Strategies for Increasing Your Subscriber and Follower Counts in WordPress

Showcasing your substantial subscriber numbers can motivate users to convert. There’s always potential to enhance your conversion rates by providing additional social proof.

Here are some top WordPress plugins that can help you further increase your subscribers and followers:

• TrustPulse — this plugin leverages the fear of missing out (FOMO) by displaying a notification bubble of recent user actions, potentially boosting conversions by up to 15%.
• Smash Balloon — a leading WordPress social media plugin that showcases your social media feeds, encouraging visitors to spend more time on your site and grow your follower base.
• PushEngage — a premier push notification tool designed to encourage visitors to return to your website, join your email list, follow you on social media, or make a purchase.

We hope this article has guided you on how to display your subscriber counts in WordPress. You might also want to check out our guide on running a social media contest to expand your audience and our expert recommendations for the best WordPress LinkedIn plugins to attract new customers.

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