2025 CMS Market Share Insights: Uncover the Latest Trends and Usage Statistics

The content management system (CMS) market is experiencing significant transformations, making it essential to stay updated on the latest trends to make informed decisions.

Whether you’re in search of a new CMS or simply curious about your current one, this report provides comprehensive insights. We’ve compiled the latest usage statistics for all leading content management systems.

Join us as we explore our CMS market share report to discover how your preferred platforms are performing this year.

2025 CMS Popularity and Market Share Analysis

Our report on CMS market share and market size is organized into various categories for easier navigation.

Use the table of contents below to quickly access the statistics or content management system that interests you the most:

• Content Management System Usage Statistics
• Content Management System Market Share
• Market Value of Content Management Systems
• Market Share of WordPress
• Market Share of eCommerce CMS Platforms
• Market Share of Wix
• Market Share of Squarespace
• Market Share of GoDaddy
• Market Share of Joomla
• Market Share of Weebly
• Market Share of Drupal
• Market Share of Shopify
• Predictions for the CMS Market in 2025 and Beyond

Are you ready? Let’s begin.

Content Management System Usage Statistics

• In 2011, approximately 76% of all websites were manually coded. By the end of 2022, this percentage dropped to about 33%, reflecting an average annual decline of around 3.91%.
• Currently, more than 80 million websites utilize a content management system.
• Among the top 1 million websites ranked by traffic, over 900,000 are powered by a CMS.
• WordPress powers 43.6% of all websites, equating to over 810 million sites, capturing a market share of 62% among content management systems.
• Other widely used content management systems include Shopify, Wix, Squarespace, Joomla, Drupal, Adobe Systems, PrestaShop, Google Systems, and Webflow.
• Experts suggest that content management systems may be less favored in the business sector due to the higher costs associated with implementing a CMS for business purposes and a lack of CMS expertise among small to medium-sized enterprises.

The top content management systems simplify content management and web page creation, often eliminating the need for coding skills.

While building a website without a CMS is feasible, it requires learning multiple programming languages like HTML, CSS, and PHP, and may necessitate hiring professional developers or web design experts.

Using a Content Management System (CMS) eliminates the need to write code for every website update, reducing the risk of errors that can occur with manual coding.

Given this, it’s clear why so many websites are powered by a CMS. Looking ahead,we anticipate a continued decline in hand-coded websites as more individuals recognize the advantages of a reliable CMS..

CMS Market Share

• In 2021, North America dominated the global CMS market with approximately 4 million websites, while Europe held the second-largest share.
• Experts forecast that North America’s market share will keep increasing from 2025 to 2028.
• In comparison to other regions, Latin America, the Middle East, and Africa are expected to contribute the least to the global CMS market during the 2025-2028 period.
• Experts indicate that sectors such as government, life sciences, healthcare, retail, consumer goods, and defense play a significant role in the growth of the CMS market.
• In 2021, enterprise web content management was the leading segment within the CMS industry, although the healthcare sector also secured a significant portion of the market.
• Experts forecast that the Asia Pacific region will experience the highest compound annual growth rate (CAGR) from 2025 to 2028, indicating significant investment growth potential.
• The CMS market in the Asia Pacific region is currently expanding as more small and medium-sized enterprises adopt content management systems.

While North America is expected to maintain its dominance in the CMS market, the Asia Pacific region is anticipated to yield the highest return on investment.

This indicates that the Asia Pacific market will increasingly influence the content management system landscape in the future.

Value of the Content Management System Market

• The global CMS market was valued at USD 18.2 billion in 2021 and is projected to grow to USD 34.5 billion by 2031.
• The CMS sector is expected to reach a valuation of $27.3 billion by 2028.
• Experts estimate that the CMS market will grow at an annual compound rate of approximately 6.6% from 2021 to 2031.

Whether you’re launching a blog, managing a global eCommerce platform, or creating a small business website, the right CMS can be crucial for your success.

With68% of all websites currently utilizing a CMSThis billion-dollar industry continues to thrive and shows no signs of slowing down.

WordPress Market Share

• WordPress holds the largest share of the CMS market.
• Among all websites utilizing a recognized CMS, 43.6% are powered by WordPress.
• In 2023, WordPress accounted for 63.1% of the global CMS market.
• There are approximately 34,635,214 active WordPress websites.
• Nearly four million WordPress blogs and websites are located in the United States alone.
• Among the top 1 million websites ranked by traffic, 21.75% utilize WordPress open-source software.
• According to the latest data, 26.26% of the top 100,000 websites and 25.33% of the top 10,000 websites are powered by WordPress.
• Prominent brands such as NASA, Time Magazine, Microsoft News, and Taylor Swift use WordPress.
• From 2011 to 2023, WordPress’s market share increased from 55.3% to 63.1%, marking a rise of 7.8 percentage points.

WordPress is recognized as the most popular content management system in the world.This trend is unlikely to change in the near future.

Data indicates a steady decline in the number of hand-coded websites each year since 2011, whileThe number of websites using WordPress has been steadily increasing each year.This indicates that WordPress is a favored option for new users of content management systems.

This is understandable, as WordPress is renowned for being one of the most user-friendly content management systems available. Additionally, it is highly flexible and customizable, and you can download it for free from WordPress.org.

Whether you’re looking to create a personal blog, an online store, or a multilingual website, you’ll easily find the ideal WordPress theme and plugins. Think of plugins as extensions or applications that enhance the core CMS functionality.

WordPress is also designed with search engine optimization in mind, providing easy access to specialized SEO tools like AIOSEO. This is a key reason for WordPress’s large user community.

As an open-source CMS, WordPress can be utilized with a wide variety of hosting providers. This further contributes to its flexibility, making it appealing to a diverse range of individuals and businesses.

Despite WordPress holding a significantly larger market share than any other CMS, the content management system landscape is vast.

A 1% market share represents millions of websites. Consequently, many content management systems featured in this report remain significant players in the CMS landscape, despite not matching the vast number of WordPress sites.

For further details, please refer to our comprehensive WordPress market share report.

Market Share of eCommerce CMS Platforms

• Among the top 1 million eCommerce websites, 1.75% utilize WooCommerce, a widely used WordPress plugin.
• WooCommerce is used by 1.4% of the top 100,000 websites and 0.88% of the top 10,000 sites.
• Shopify ranks as the second most popular CMS among the top 1 million eCommerce sites, with a usage rate of 2.93%.
• Additionally, 0.98% of these sites employ Magento, while 0.29% use OpenCart.

Although WooCommerce is not a standalone CMS, the data indicates that many online stores leverage WordPress and WooCommerce to create a CMS with eCommerce capabilities. Therefore, we have included WooCommerce in our CMS market share analysis.

Based on the data,eCommerce websites with the highest traffic are more likely to utilize WooCommerce.However, Shopify is a close second choice among leading online retailers.

Shopify is a fully hosted solution, eliminating concerns about performance, which may explain its usage by 2.93% of high-traffic eCommerce sites.

There is also a wide range of managed WordPress hosting providers available that can optimize your WooCommerce store to ensure an exceptional customer experience.

Opting for WordPress and WooCommerce as your eCommerce CMS grants you access to numerous WooCommerce plugins that can enhance and optimize the platform.

As WooCommerce is a plugin for WordPress, you can refer to our comprehensive guide on improving WordPress speed and performance.

With their managed hosting and superior performance, both Shopify and WooCommerce provide significant advantages for online store owners and entrepreneurs. For a more detailed comparison of these two platforms, please refer to our Shopify vs. WooCommerce analysis.

Wix Market Share

• Wix powers over 8 million websites.
• In the United States, more than 1 million websites are built using Wix.
• Approximately 4.2% of websites utilizing a recognized content management system (CMS) are powered by Wix, making it one of the leading CMS options available.
• Although Wix holds a 4.2% share of the global CMS market, it only powers 0.35% of the top 1 million websites.
• Wix is used by 0.5% of the top 100,000 websites and 0.65% of the top 10,000 sites.

An interesting comparison arises when we analyze Wix’s market share against that of its closest competitor.

Among the top 1 million websites, 21.75% are powered by WordPress,while only 0.35% are powered by Wix. This indicates that Wix is more popular among smaller sites and businesses with lower traffic, rather than high-traffic websites.

In contrast, high-traffic websites tend to favor WordPress.

For a comprehensive comparison, check out our complete guide on Wix versus WordPress to determine which platform is superior.

Squarespace Market Share

• Among websites using a known CMS, approximately 3.1% are powered by Squarespace.
• There are around 4,849,325 active websites utilizing Squarespace.
• This popular hosted platform is used by 0.47% of the top 1 million sites, 0.93% of the top 100,000 sites, and 1.49% of the top 10,000 sites.
• Between 2011 and 2023, Squarespace’s CMS market share increased from 0.2% to 2.1%, marking a growth of 1.9% over 12 years.

Like Wix,Squarespace tends to be more favored by websites that receive lower traffic.in contrast to those that attract high visitor volumes.

This trend is understandable, as Squarespace is renowned for its user-friendly templates and simplicity, making it an ideal choice for novice website creators and small businesses.

However, Squarespace does have certain limitations that may deter larger enterprises.For instance, it offers only a limited number of integrations with third-party applications, which can pose challenges for larger organizations seeking to utilize various software solutions alongside their content management system.

These factors may clarify why larger companies tend to prefer versatile platforms like WordPress, while smaller sites often select hosted solutions such as Squarespace or Wix.

To learn more about this subject, check out our comparison guide on Squarespace versus WordPress – which is the superior option?

GoDaddy Market Share

• Currently, 0.7% of all websites utilizing a known CMS are built with the GoDaddy website builder.
• It is estimated that there are approximately 2,279,644 active websites hosted by GoDaddy.
• Among the top 1 million websites, only 0.02% utilize GoDaddy.
• In the top 100,000 websites, 0.02% are powered by GoDaddy, while 0.04% of the top 10,000 sites are built using GoDaddy.

Our analysis of market share indicates that a limited number of high-traffic websites are powered by GoDaddy., which suggests the specific audience that GoDaddy is aiming to reach.

GoDaddy’s website builder is an easy-to-use tool that enables you to create a professional website without any design or coding experience. It features pre-designed blocks and layouts, making it ideal for anyone wanting to quickly establish an online presence.

However, GoDaddy lacks the extensive features and flexibility found in some other content management systems and website-building platforms on our list. This may account for its usage by only 0.02% of the top 1 million websites.

If you’re considering alternatives to GoDaddy, check out our expert recommendations for the best GoDaddy alternatives.

Joomla CMS Market Share

• Joomla is utilized by 2.4% of all websites that use a known content management system.
• It is estimated that there are 990,717 active websites using Joomla.
• Among the top 1 million sites ranked by traffic, 0.97% are powered by the Joomla CMS.
• Joomla powers 1.43% of the top 100,000 websites and 1% of the top 10,000 websites as their content management system.
• From 2011 to 2023, Joomla’s market share in the CMS landscape decreased from 10.9% to 1.8%, marking a decline of 9.1% over 12 years.

While Joomla maintains a dedicated user base, its market share has been impacted by the rise of more user-friendly platforms like WordPress and Shopify.

Numerous shared hosting providers, including SiteGround, offer one-click installation for Joomla. However, its control panel can be complex, featuring various menus and settings for site customization.Joomla presents a challenging learning curve for new users..

Out of the box, Joomla does not permit users to install extensions and templates directly from the control panel, which can pose challenges for beginners seeking useful add-ons.

This robust platform has a dedicated following, but with many easier alternatives available,Joomla’s market share may continue to see a downward trend..

For further insights, check out our comprehensive comparison of WordPress, Joomla, and Drupal.

Weebly Market Share

• Weebly accounts for 0.6% of all websites that utilize a recognized content management system.
• Approximately 819,826 active websites are powered by Weebly.
• Among the top 1 million websites ranked by traffic, only 0.06% utilize the Weebly CMS.
• Weebly is used by 0.14% of the top 100,000 websites, while 0.16% of the top 10,000 websites are built on Weebly.

Weebly is a comprehensive hosted platform that provides everything beginners need to create a website, including pre-designed templates, an integrated contact form, professionally crafted sliders, and photo galleries.

As a fully hosted solution, Weebly limits users to its built-in features, preventing the hiring of developers or designers for custom enhancements, which may explain its low usage among high-traffic sites.

For further information, please check our comparison guide on WordPress vs. Weebly – which platform is superior?

Drupal CMS Market Share

• Currently, 1.3% of all websites with a known CMS are utilizing Drupal.
• It is estimated that there are 466,724 active websites using Drupal.
• In the top 1 million websites ranked by traffic, 2.41% are built with Drupal.
• Drupal is used by 5.42% of the top 100,000 websites, compared to 6.66% of the top 10,000 websites.
• From 2011 to 2023, Drupal’s CMS market share declined from 6.1% to 1.2%, representing a 4.9% drop over 12 years.

The latest CMS market statistics indicate that Drupal holds a smaller market share compared to other content management systems on our list. However,Drupal is utilized by a significantly higher percentage of high-traffic websites..

In contrast, Wix boasts a larger overall market share of 4.2%, but it is used by only 0.35% of the top 1 million websites.

Although Drupal may not be the most widely used CMS, it is a robust platform with extensive support resources and a strong reputation for security.

While smaller websites, novice site owners, and bloggers often opt for more user-friendly platforms, the data reveals that Drupal maintains a dedicated user base among high-traffic sites.

For additional insights, check out our comprehensive guide comparing WordPress, Joomla, and Drupal to determine which is the best option.

Shopify Market Share

• Shopify currently holds a 6.5% share of the CMS market.
• Remarkably, Shopify’s market share increased from 3.4% in 2020 to 5.8% in 2023, marking a growth of 2.4% in just three years.
• It is estimated that there are 5,225,274 active websites using Shopify.
• Shopify powers 2.93% of the top 1 million eCommerce websites.
• 3.18% of the top 100,000 websites are built on Shopify, while 3.67% of the top 10,000 sites utilize Shopify as their platform.
• In the fourth quarter of 2020, Shopify reported earnings of $977.7 million, marking a remarkable 94% increase from the same quarter in 2019.
• Shopify experienced a 53% year-over-year growth in subscription revenue in 2020.
• In the first quarter of 2023, Shopify announced a continued revenue increase, reaching $1.5 billion, which is a 25% rise compared to 2022.

Shopify experienced significant growth during this period.The platform saw a notable surge in popularity from 2020 to 2022, resulting in a market share increase of 3.4% within just two years..

Experts attribute this growth to the COVID-19 pandemic, as many physical stores closed globally, prompting businesses to seek easy online selling solutions.

Shopify is a comprehensive, fully hosted eCommerce platform that offers a user-friendly experience for anyone looking to quickly launch an online store. It includes complete inventory management, unlimited product listings, robust analytics, marketing tools, and a variety of design options, all in one package.

However, Shopify requires users to utilize its Shopify Payments system. If you wish to use a different payment processing solution, thenShopify imposes an additional 2% transaction fee,which is significantly higher than fees charged by other eCommerce platforms.

Considering this, Shopify’s growth may begin to slow as store owners explore more affordable alternatives, such as transitioning from Shopify to WooCommerce.

Predictions for the CMS Landscape in 2025 and Beyond

• Industry experts anticipate that artificial intelligence and machine learning will emerge as major trends in the CMS sector.
• Specifically, there is a growing demand for features like image recognition, voice recognition and transcription, natural language understanding, and natural language processing within content management systems.
• Research indicates that personalized technologies will become essential features for CMS users.

Artificial intelligence and machine learning have the potential to streamline various tasks, enhancing efficiency..

The realm of content management systems is no different, and it will be fascinating to observe how these platforms leverage advanced technologies moving forward.

We hope this CMS market share report has provided valuable insights into the latest trends and usage statistics. You may also want to explore our other research articles:

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