Are you interested in creating a media kit or press kit page for your website?
A media kit contains essential information and media assets about your business, making it easy for bloggers and journalists to cover your brand. It also provides potential clients and advertisers with the necessary statistics to make informed decisions.
In this article, we will guide you through the process of creating a media kit page in WordPress.
Why Should You Create a Media Kit Page in WordPress?
A media kit, also known as a press kit, is a dedicated page on your WordPress site that equips busy journalists with everything they need to write about your business. It can also showcase statistics about your audience and reach, which is valuable for potential clients and advertisers.
Typically, a press kit page includes company information, news updates, press releases, and details about your team. It also features high-quality logos and images, branding guidelines, and contact information for writers who may have additional questions.
If you offer advertising or sponsored blog posts, your media kit should clearly outline your offerings, along with traffic statistics, social media following, audience demographics, and any other relevant data that would attract advertisers to your site.
To learn more about monetizing your website, check out our guide on how to earn money blogging with WordPress.
An excellent example is the Awesome Motive Media Kit page, which offers writers access to team photos, logos, brand colors, writing guidelines, and quotes. Additionally, it includes a link for media representatives to contact the PR team for any further inquiries about our brands.
Now, let’s explore how to effortlessly create a media kit page in WordPress.
How to Create a Media Kit Page in WordPress
The first step is to install and activate the free Publisher Media Kit plugin. For detailed instructions, refer to our comprehensive guide on installing a WordPress plugin.
Once activated, the plugin generates a new draft page titled ‘Media Kit’. This page features beautifully designed block patterns that are easy to customize and look impressive right from the start.
Next, navigate to Pages » All Pages and edit the ‘Media Kit’ page by clicking on its title or the ‘Edit’ link below.
You will now see the draft media kit page. The block patterns include placeholder text that you can easily modify using the WordPress block editor.
Each block contains information typically found in media kits. For most websites, you simply need to click on the block and replace the sample content with your own.
To find the Publisher Media Kit block patterns, click on the ‘+ Block Inserter’ icon located at the top of the page.
Next, click on the ‘Patterns’ tab and choose ‘Publisher Media Kit’ from the dropdown menu. You can then drag the block patterns into your post or page.
This feature allows you to re-add block patterns to the Media Kit if you accidentally delete them or want to use them in other posts and pages.
If you are new to block patterns, consider checking out our beginner’s guide on how to effectively use WordPress block patterns.
Personalizing Your Media Kit Page
Now, review the draft media kit page and personalize it. Be sure to replace the placeholder text with real information about your business. You can remove any unnecessary blocks, add new ones, and rearrange their order as needed.
Personalizing the Media Kit Cover
The media kit begins with a full-width cover block. Replace the placeholder text with a concise overview of your business that journalists can use as a boilerplate.
Additionally, update the background image to one that is relevant to your business.
To replace an image, simply click on the edges of the rectangle and select ‘Replace’ from the toolbar. You can then choose an image from the Media Library, upload a new one, or select the featured image for the page.
Ensure you add a link to the ‘Contact Us’ button so that it directs visitors to your contact form when clicked. Consider creating a custom form that sends media inquiries directly to your public relations team. We recommend using a free plugin like WPForms for this purpose.
You can adjust the height of the block by dragging the circular handle located at the bottom.
Tailoring Audience Profiles
The Audience Profiles block shows the age demographics of your average female and male visitors, which is important information for potential advertisers. Make sure to update the ages to accurately reflect your audience.
To learn how to identify the ages, genders, and other characteristics of your audience, check out our guide on tracking website visitors on your WordPress site.
This screenshot is taken from our MonsterInsights analytics dashboard, a free plugin that provides similar statistics about your site.
Customizing Website Analytics
The following section presents statistics about your reach, including website traffic and social media following. This information will assist potential advertisers in making informed decisions.
Click on the text to replace the numbers with your own data.
Consider adding links to your ‘Facebook Followers’, ‘Twitter Followers’, and ‘Instagram Followers’ if you haven’t included social media icons in your WordPress menus yet.
Personalizing the ‘Why Choose Us’ Section
In this section, you can highlight the unique benefits your business offers to potential clients and advertisers. Briefly explain why visitors should select your business over competitors.
Click on the text to make edits. You can change the images and adjust the number of columns as necessary. Remember to include a link to the ‘Contact Us’ button as you did previously.
Personalizing Advertising Details
The next three sections inform potential advertisers about your offerings and pricing. You can also modify these sections to showcase other services you provide. Feel free to remove any sections that are not needed.
First, you’ll see the Ad Specifications section. By default, this section includes three tabs at the top to help your visitors easily find the types of ads or services they are interested in. Click on the text to make edits.
Next, you will see the Our Packages section.
List the advantages and pricing of your available package deals.
The third section is the Our Rates section, which includes two tabs by default for showcasing your standard and sponsorship pricing.
You can easily modify the number of tabs and update the content as needed.
Customizing the ‘Still Questions’ Section
If visitors still have inquiries after reviewing your media kit, they need a way to reach you. This is the purpose of the Still Questions section.
Simply include a link in the ‘Contact Us’ button so that visitors can access your contact form with a click.
Adding Extra Information and Media
After customizing each section provided by the Publisher Media Kit plugin, you might want to include additional information or media files. This can be done using standard WordPress blocks like the heading block, paragraph block, and image block.
For instance, it’s important to provide high-resolution images for bloggers and journalists to download and use in their articles. You can create an image gallery or offer the resources as a downloadable zip file.
Begin by featuring your logos and brand identity. Include professional headshots and concise biographies of key team members, along with additional team photos. Quality images that highlight your business and services will be appreciated by journalists.
Consider adding press releases, company news such as acquisitions and new product launches, a recap of previous media coverage, and case studies that demonstrate your success in the media kit.
After completing your media kit page, remember to click the ‘Publish’ or ‘Update’ button at the top of the page to make it live.
Incorporating the Media Kit into Your Navigation Menu
Once your media kit page is published, add it to your navigation menu for easy access.
Navigate to Appearance » Menus in the WordPress admin sidebar and ensure the correct menu is selected at the top of the screen. Then, click the ‘View All’ tab under Pages and choose the ‘Media Kit’ page.
Simply click the ‘Add to Menu’ button to include your media kit in the menu. You can rearrange the menu item by dragging it up or down to your preferred position.
If you cannot locate Appearance » MenusIf you see this option in the admin sidebar, it indicates that you are likely using a block theme. For guidance on adding menus with the Full Site Editor, check out our beginner’s guide on creating a navigation menu in WordPress.
We hope this tutorial has helped you create a media kit page in WordPress. You may also be interested in learning how to select the ideal color scheme for your website or exploring our expert recommendations for the best free logo makers.
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