Boost Your Sales: 3 Simple Ways to Add a Buy Now Button in WordPress

When we first began selling online, adding a Buy Now button to WordPress was overly complicated.

After years of experimenting with various solutions and assisting other business owners in setting up their payment systems, we have identified the most effective methods for doing it correctly.

The essential factor is selecting a method that aligns with your business requirements while ensuring a seamless purchasing experience for your customers. This is something our partner brands have excelled at, resulting in significant improvements in their conversion rates.

In this guide, we will outline three reliable methods for incorporating a Buy Now button into your WordPress site. These solutions are suitable for businesses of all sizes, and we will assist you in finding the one that best fits your unique needs.

Why Should You Add a Buy Now Button in WordPress?

The primary reason for adding a ‘Buy Now’ button is to expedite the purchasing process for your customers. By directing shoppers straight to checkout, you can minimize cart abandonment and enhance your sales.

Here are the main advantages of utilizing a Buy Now button:

• Increases Conversions:A direct checkout option encourages impulse buying and can significantly enhance conversions, particularly when featured on sales or landing pages.
• Reduces Cart Abandonment:Eliminating extra steps like the cart page reduces the chances of customers changing their minds before completing their purchase.
• Enhances Customer Experience:A fast and seamless buying process leads to a better experience, encouraging customers to revisit your store in the future.

In this guide, we will explore three different methods to add a Buy Now button. Here’s a brief overview to help you choose the best option for your website:

Which Method Should You Select?

• WP Simple Pay:This is an ideal option if you want to accept straightforward one-time payments without the need to set up a complete eCommerce store. It’s perfect for services, individual products, or donations.
• Easy Digital Downloads:If you offer digital products such as eBooks, software, or courses, this plugin is the optimal solution. It includes a built-in ‘Buy Now’ feature specifically designed for digital items.
• WooCommerce Plugin:For those who already operate a full online store using WooCommerce, this method employs a simple plugin to add a Buy Now button to your existing product pages.

Just use the quick links below to jump to the method you wish to utilize:

• Method 1: Adding a Buy Now Button Using WP Simple Pay (No eCommerce Plugins Needed)
• Step 2: Adding a Buy Now Button for Your Digital Downloads
• Step 3: Integrating a Buy Now Button into Your WooCommerce Store
• Bonus: Additional Tips to Enhance Your Online Store Sales

Are you ready? Let’s dive in.

Step 1: Adding a Buy Now Button Using WP Simple Pay (No eCommerce Plugins Needed)

With WP Simple Pay, you can easily add a buy now button to any page, post, or widget-ready area.

This is an excellent solution for service-oriented businesses, non-profits, or anyone seeking a quick buy now button option for WordPress.

WP Simple Pay is the top Stripe payment plugin for WordPress. Our testing showed that it allows for easy acceptance of credit card payments, Apple Pay, Google Pay, ACH bank debit, and more, making it an ideal choice for adding a buy now button to a sales page without the need for additional installations.

For further information, check out our WP Simple Pay review.

Step 1: Install WP Simple Pay and Connect It to Stripe

Begin by installing and activating the WP Simple Pay plugin. If you require assistance, please refer to our guide on how to install a WordPress plugin.

After activating the plugin, the setup wizard will automatically open. Click the ‘Let’s Get Started’ button to proceed.

Next, you will need to link your Stripe account to WP Simple Pay. Stripe is an easy-to-use payment processor for website owners.

To begin, click the ‘Connect with Stripe’ button.

On the following screen, you can either log in to your existing Stripe account or create a new one.

If you already have a Stripe account, simply enter the email address and password associated with that account.

WP Simple Pay will guide you through the process of connecting your Stripe account to WordPress.

If you are not yet registered with Stripe, enter your email address and follow the on-screen instructions to set up a Stripe account.

Step 2: Create a New Payment Button

Once your Stripe account is linked, click the ‘Create a Payment Form’ button.

If you accidentally navigate away from this screen, don’t worry. You can return to it by going toWP Simple Pay » Add New.

The free WP Simple Pay plugin offers various templates to help you quickly create a payment form. By upgrading to WP Simple Pay Pro, you can access additional templates, including one that allows you to add a Stripe donate button to your WordPress site.

To create a buy now button, hover over the ‘Payment Button’ template and click on ‘Create Payment Button’ when it appears.

Step 3: Configure Your Payment Details

On the following screen, enter a ‘Title’ for your payment button to keep track of it.

You can also utilize the ‘Description’ field to provide additional information about your button.

Although this description won’t be visible to your site’s visitors, it can be helpful for your own reference or for anyone else who accesses your WordPress dashboard.

Next, click on the ‘Payment’ tab.

By default, WP Simple Pay will set your button to test mode, which means you won’t be able to accept real payments yet.

We recommend keeping the ‘Global Settings (Test Mode)’ option selected so you can test your buy now button before accepting actual payments.

If you’re ready to start collecting payments immediately, you can choose the ‘Live Mode’ option instead.

Next, specify the amount that the button will charge the customer by entering this number in the ‘One-Time Amount’ field.

Step 4: Personalize Your Button and Checkout Form

After that, click on the ‘Form Fields’ tab.

Your button will initially display the label ‘Pay Now,’ but you can modify this to any text you prefer by entering it in the ‘Button Text’ field.

You can also customize the ‘Button Processing Text,’ which is the message displayed to customers while their payment is being processed.

By default, WP Simple Pay adopts the button style of your WordPress theme.

Additionally, there is a ‘Stripe blue’ style available, as shown in the image below. To use this style, simply select the ‘Stripe blue’ radio button in the ‘Payment Button’ section.

Next, click on the Stripe Checkout tab to select the information that WP Simple Pay will gather from visitors during checkout.

For instance, if you are selling a physical product, you can obtain the customer’s shipping address by selecting the ‘Collect Shipping Address’ option.

If you anticipate that customers might want to purchase multiple items, ensure you select the ‘Allow quantity adjustment’ option.

This feature adds a dropdown menu on the Stripe checkout page, enabling customers to modify the quantity of products they wish to purchase.

Step 5: Publish and Test Your Buy Now Button

Once you are satisfied with the setup of your buy now button, click the ‘Publish’ button to make it live.

You can now integrate this buy now button into any WordPress page, post, or widget-ready area using the ‘Form Shortcode.’

For more information on how to insert the shortcode, refer to our guide on adding a shortcode in WordPress.

If you have published your button in test mode, the Stripe dashboard will not display any payments received during this period, making it challenging to test your buy now button.

To view your transactions, you need to enable test mode in Stripe. After logging into your Stripe dashboard, look for a toggle switch to display test data.

This toggle is typically found in the upper-right corner of the page.

After enabling test mode, you can check your buy now button functionality, and the transactions will show up in the Stripe dashboard.

Step 6: Activate Live Mode and Begin Accepting Payments

Once testing is complete, you can start accepting payments by navigating to WP Simple Pay » Payment Forms.

Here, simply hover over the buy now button and click on the ‘Edit’ link.

Next, select the ‘Payment’ tab and choose the radio button for ‘Live Mode.’

Finally, click ‘Update.’ Your buy now button is now live, and you can start receiving payments from your visitors.

Method 2: Adding a Buy Now Button for Your Digital Downloads

WP Simple Pay allows you to easily integrate a buy now button into any WordPress blog or website. However, if you plan to sell digital downloads on WordPress, you will need an eCommerce plugin that includes a buy now feature.

Easy Digital Downloads is the ideal platform for effortlessly selling digital products. In fact, we use this plugin to sell many of our premium WordPress plugins.

To find out more about our experience, check out our Easy Digital Downloads review.

The plugin provides several options for adding a buy now button in WordPress.

By default, Easy Digital Downloads displays an ‘Add to Cart’ button on all product pages. You can easily swap this for a ‘Buy Now’ button.

When customers click the button shown in the image above, a popup will appear prompting them to enter their email address and credit card information.

After entering their details, they simply need to click ‘Purchase’ to complete their transaction.

Easy Digital Downloads includes an ‘EDD Buy Button’ block that can be added to any page, post, or widget area.

You can link this block to any of your downloadable products, allowing visitors to click the button to add the product to their cart and proceed directly to checkout.

With this information in mind, we will guide you through both methods.

Step 1: Install and Activate Easy Digital Downloads

To begin, consider adding a ‘Buy Now’ button to your product pages. This encourages customers to make quick decisions and reduces the likelihood of cart abandonment.

If you are using SiteGround as your hosting provider, Easy Digital Downloads is pre-installed, allowing you to start using the plugin immediately.

If you are not using SiteGround, you can explore SiteGround’s EDD hosting options and get started for as low as $2.99 per month!

If you’re using a different hosting provider, you’ll need to install and activate the Easy Digital Downloads plugin. For detailed instructions, refer to our step-by-step guide on installing a WordPress plugin.

In this guide, we’ll utilize the free Easy Digital Downloads plugin, which provides all the essential features to create a straightforward buy now button. There’s also a premium version available with advanced features like wishlists, purchase rewards, fraud monitoring, and more.

Step 2: Set Up Your Payment Gateway

Before you can create a buy now button, you need to configure either Stripe or PayPal. To set up your payment gateway, navigate to Downloads » Settings and select the ‘Payments’ tab.

You can now check the box next to ‘PayPal’ or ‘Stripe’ based on your preferred payment gateway.

Note:To ensure the instant ‘Buy Now’ popup functions correctly, you must select only one payment gateway. If you enable multiple gateways, the button will still work, but users will be redirected to your main checkout page to select their payment method instead of seeing the popup.

Once you’ve made your choice, click ‘Save Changes’ to apply your settings.

To use PayPal, click on the ‘PayPal’ tab.

Next, select the ‘Connect with PayPal in live mode’ button.

A popup will appear where you can enter the email address and password for the PayPal account you want to use for receiving payments.

If you prefer to set up Stripe, click on the ‘Stripe’ tab and then select ‘Connect with Stripe.’

This will launch a setup wizard to guide you in connecting your website to Stripe.

After setting up your payment gateway, remember to click the ‘Save Changes’ button. You can now add a buy now button to any product page in Easy Digital Downloads.

Step 3: Create a New Downloadable Product

To create your first digital product, navigate to Downloads » Downloads. Then, click on the ‘Add New’ button.

You can now enter a title and description for the product, upload an image, and add categories and tags.

Step 4: Set the Product Price and Upload the File

The next step is to upload your product. This could be an ebook, video training, PDF guide, digital art, or any other file format supported by WordPress.

Expert Tip: If you wish to sell file types that WordPress does not support, such as SVG images, PSD files, or others, refer to our guide on enabling additional file types in WordPress.

To upload your downloadable file, go to the ‘Download Files’ section.

In the ‘File Name’ field, enter a name for your downloadable file. After that, click on the ‘Upload a file’ button.

This will open the WordPress media library, where you can select the file you want to offer as a digital download.

Step 5: Set the Button Action to ‘Buy Now’

Once you are satisfied with your product setup, it’s time to add a buy now button.

In the right-hand menu, locate the ‘Button Options’ section. Click on the ‘Purchase Button Behavior’ dropdown and select ‘Buy Now.’

You can now make the product available by clicking on ‘Publish.’ When you visit this product page, the buy now button will be visible.

You can easily add a buy now button to any product page by following the same steps outlined above.

Step 6: Incorporate a Buy Now Button into Any Page or Post

You may want to place Buy Now buttons in various sections of your online store.

For instance, if you have a landing page dedicated to a specific product, you can enable customers to initiate the checkout process directly from that page.

This strategy can increase your sales by promoting impulse buys and simplifying the purchasing process.

You can easily accomplish this using the ‘EDD Buy Button’ block. First, ensure you have set up a payment gateway and created at least one product, following the steps outlined earlier.

Next, open the page or post where you wish to place the Buy Now button in the content editor. Click the ‘+’ icon and start typing ‘EDD Buy Button.’

When the appropriate block appears, click to add it to your layout.

Now, you can open the ‘Select a Download’ dropdown and choose the product to be added to the customer’s cart.

By default, Easy Digital Downloads will display the product price on the Buy Now button.

If you prefer to hide the price, simply toggle off the ‘Show Price’ option.

After publishing or updating the page, it will go live. Visit your WordPress website to see the Buy Now button in action.

Method 3: Integrate a Buy Now Button into Your WooCommerce Store

If you operate a WooCommerce store, adding a Buy Now button to your product pages can streamline the shopping experience. This feature allows customers to initiate the checkout process directly from the product page, helping to decrease cart abandonment rates.

The simplest way to incorporate a Buy Now button into your online store is by using the Buy Now Button for WooCommerce plugin.

This plugin automatically adds a Buy Now button to your product pages, and you can easily customize its appearance and functionality through your WooCommerce settings.

Step 1: Install and Activate the Plugin

Start by installing and activating the Buy Now Button for WooCommerce plugin. If you need assistance, refer to our guide on how to install a WordPress plugin.

Step 2: Set Up the Buy Now Button Settings

Once activated, navigate to the WooCommerce » Settings » Buy Now » General section in your WordPress dashboard. Here, make sure to check the ‘Enable Buy Now button’ option.

You can choose to send customers directly to the checkout page, bypassing the cart page, or show the checkout form in a pop-up window.

You have the option to position the button on the product page either before or after the ‘Add to Cart’ button, or even before or after the quantity input field.

Furthermore, you can modify the button text to say ‘Buy Now,’ clear the cart before a new purchase, and eliminate the quantity input to enhance the checkout process.

After making your adjustments, remember to click the ‘Save Changes’ button to apply your settings.

Next, navigate to the ‘Customize’ tab at the top to modify the button’s visual style.

You can either use your theme’s default styling or personalize it with your choice of text, background, and border colors, including hover effects.

You can also adjust the button’s size by adding padding, margins, and modifying its width or height. For more precise customization, you can incorporate custom CSS.

Once you are satisfied with the adjustments, make sure to save your changes.

Step 3: Review Your Product Pages

Now, check any product page on your WooCommerce store. You should see the new ‘Buy Now’ button displayed next to the standard ‘Add to Cart’ button.

When customers click the button, they will be taken directly to the checkout page or presented with a pop-up, depending on your configuration.

Bonus: Additional Online Store Strategies to Increase Sales

Now that you’ve learned how to incorporate a Buy Now button, here are several more effective strategies to enhance your online store and increase sales:

• Display Product Recommendations:Encourage customers to discover items they may enjoy by suggesting related products. This enhances their shopping experience and can be achieved through upselling, cross-selling, or automated email campaigns.
• Create a Customer Reviews Page:Build credibility with potential customers by showcasing positive feedback from previous buyers. For detailed instructions, refer to our guide on adding a customer reviews page in WordPress.
• Leverage FOMO to Boost Conversions:FOMO, or the ‘fear of missing out,’ instills a sense of urgency. You can implement this strategy by advertising limited-time deals or using countdown timers on your website. For comprehensive guidance, check our guide on utilizing FOMO to enhance conversions on your WordPress site.

These strategies will assist you in increasing sales and elevating your store to new heights.

We trust this article has provided you with valuable insights on integrating a buy now button in WordPress. Additionally, feel free to explore our comprehensive guide on adding download links in WordPress or our step-by-step tutorial on managing purchase quantities in WordPress.

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