Making small adjustments to your checkout process can significantly enhance your sales.
Through our experience with numerous WooCommerce store owners, we’ve discovered that a straightforward modification, such as integrating express checkout buttons like Apple Pay, Google Pay, or PayPal, can lead to remarkable results.
These payment options enable customers to bypass the complete checkout form and pay immediately using their saved information or biometric verification. This added convenience can greatly improve conversion rates, particularly on mobile devices.
In this guide, we will provide a detailed, step-by-step process for incorporating express checkout buttons into your WooCommerce store, helping you minimize friction and increase sales.
Benefits of Adding Express Checkout in WooCommerce
Integrating express checkout into your WooCommerce store enhances the overall shopping experience for your customers.
It allows customers to proceed directly to the payment page, bypassing the shopping cart or checkout pages. They won’t need to navigate to a payment provider’s site or fill out a lengthy checkout form to finalize their purchases.
Express checkout buttons streamline the purchasing process. Customers can simply click the buttons and log in to pay for their selected products instantly. Consequently, you may experience an increase in conversions and a decrease in abandoned carts.
Integrating express checkout is particularly beneficial for mobile users with smaller screens, allowing them to quickly purchase products with just a tap.
Unfortunately, WooCommerce does not include an express checkout feature by default. To implement this functionality in your online store, you will need to install a WooCommerce plugin.
Now, let’s explore how to incorporate express checkout buttons in WooCommerce. Here are the steps we will cover:
- Configuring FunnelKit for Your WooCommerce Store
- Activating Payment Gateways in WooCommerce
- Incorporating Express Checkout Buttons into WooCommerce
Configuring FunnelKit for Your WooCommerce Store
FunnelKit is the leading sales funnel plugin for WooCommerce available today. We have tested it on several stores, and it significantly improved the checkout process.
This plugin allows you to add express checkout buttons and design various funnel pages for your online store without the need for multiple plugins.
One of the standout features of this plugin is its compatibility with major payment gateways such as Stripe, Apple Pay, Google Pay, PayPal Express, Amazon Pay, and others for express checkout.
This means you can avoid the hassle of integrating each payment provider into your online store through third-party plugins or extensions.
FunnelKit offers easy-to-use templates and A/B testing capabilities. You can effortlessly customize your sales funnels with various drag-and-drop page builders. Additionally, it includes numerous pre-designed templates and automation tools for your marketing efforts.
Important:In this tutorial, we will utilize the FunnelKit Pro plugin, which provides premium templates and enhanced customization features. Alternatively, you can use the free Funnel Builder for WordPress by FunnelKit to integrate express checkout buttons in WooCommerce.
First, you need to install and activate the FunnelKit plugin. If you require assistance, you can refer to our guide on how to install a WordPress plugin.
Once activated, you will be greeted by the FunnelKit setup wizard. Click the ‘Get Started’ button to proceed.
Next, you will need to input your license key, which can be found in your FunnelKit account area.
After entering the license key, simply click the ‘Activate’ button.
FunnelKit will then prompt you to install essential plugins, including WooCommerce, Stripe, FunnelKit Automations, and FunnelKit Cart.
The best part is that you only need to click the ‘Install and Activate’ button, and FunnelKit will handle the installation process for you.
Once the plugins are activated, the next step is to enter your email address.
After that, just click the ‘Submit & Finish’ button.
You will now see a success message, indicating that you are ready to create funnels with the plugin and add express checkout buttons to your WooCommerce store.
Click the ‘Go to Funnels’ button to proceed.
Activating Payment Gateways in WooCommerce
Before proceeding, ensure that you have set up at least one payment method in your WooCommerce store.
To do this, navigate to WooCommerce » Settings in your WordPress dashboard and select the ‘Payments’ tab.
Then, toggle to enable your chosen payment gateway and click the ‘Finish setup’ button to finalize the configuration.
For more information, you can refer to our guide on how to allow users to select payment methods in WooCommerce.
Integrating Express Checkout Buttons into WooCommerce
Once you have activated your desired payment gateways, go to the FunnelKit » Store Checkout section in your WordPress admin panel.
From here, simply click the ‘Create Store Checkout’ button.
On the next screen, FunnelKit will present you with professionally designed templates for your checkout page. You also have the option to create a checkout page from scratch.
We recommend selecting a template and customizing it quickly to fit your needs.
Simply hover over the template you want to use and click the ‘Preview’ button.
For this tutorial, we will choose the Livewire template.
Next, click the ‘Import This Funnel’ button located at the top.
Depending on the template selected, FunnelKit may prompt you to install additional plugins like Elementor to customize the checkout page.
Then, enter a name for your store checkout and click the ‘Add’ button.
You will then see all the steps included in the template.
Click the ‘Edit’ button for the Checkout page to proceed.
Next, switch to the ‘Optimizations’ tab. From there, enable the ‘Express Checkout Buttons’ option.
FunnelKit allows you to choose the position of the buttons from the following options:
- At the top of the checkout page
- Before or after the product switcher
- Before or after the order summary
- Above the payment gateways
Once you have finished, click the ‘Save Changes’ button to apply your updates.
Congratulations! You have successfully integrated express checkout buttons into your online store.
To customize the appearance of your checkout page, navigate to the ‘Design’ tab and select the ‘Edit Template’ button.
For additional insights, check out our comprehensive guide on customizing the WooCommerce checkout page.
After making your changes, visit your online store to see the express checkout buttons in action.
Moreover, FunnelKit allows you to implement upselling strategies in WooCommerce, helping you increase sales by encouraging customers to purchase additional products.
You can also automate email communications in WooCommerce with FunnelKit Automations, a complementary product from FunnelKit. This plugin enables you to create automated workflows and send targeted email campaigns to your customers.
Bonus: Set Up One Click Checkout in WooCommerce for Google Pay
If the previous method appears complicated or costly, you can easily add a one-click checkout button for Google Pay in WooCommerce. Google Pay is a mobile payment service that allows transactions using your Android phone, watch, or tablet.
To achieve this, you can utilize the free Direct Checkout for WooCommerce plugin. Please note that it only supports a GPay button and does not include Stripe or PayPal options.
After activating the plugin, navigate to the WooCommerce » Settings » Payments section and select the ‘Express Checkout’ tab. Make sure to enable the ‘Enable Express Checkout’ option.
Next, you can adjust the remaining settings to personalize your button. Finally, click the ‘Save Changes’ button to apply your configurations.
You have successfully added a ‘Purchase GPay’ button to your store. For more information, refer to our tutorial on creating a one-click checkout in WordPress.
We hope this guide has helped you understand how to add express checkout buttons in WooCommerce. You may also want to check out our compilation of the best WooCommerce plugins for your store and learn how to create a WooCommerce popup to boost sales.
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