Unlock the Future: 120+ Must-Know SEO Statistics and Trends for 2025

Many business owners understand the importance of SEO, but they may be relying on outdated information that could hinder their success.

By managing our own effective SEO strategy and assisting clients with our WordPress SEO services, we have gained valuable insights into what strategies are effective and which ones are not. SEO is continuously changing, and keeping up with these developments is crucial for achieving success.

It’s important to recognize that strategies that were effective for SEO just two years ago could negatively impact your rankings today. Search engines have advanced significantly, and user behavior is evolving in ways that affect our optimization strategies.

This extensive collection of SEO statistics and trends provides you with the essential insights needed to make well-informed decisions. Whether you are just beginning your SEO journey or aiming to enhance your current strategy, these data points will keep you competitive in search rankings.

The Definitive Collection of SEO Statistics

Below are the key SEO statistics we will discuss in this article. You can use the quick links provided to jump to your desired topic:

Key SEO Statistics Highlighting the Benefits of Search Engine Optimization

Let’s explore some compelling general SEO statistics that illustrate the significance of search engine optimization for your online visibility.

Google commands 90.5% of the global search engine market share.

The overwhelming majority of individuals seeking information online utilize Google, despite the growing popularity of alternative search engines.

For website and blog owners, optimizing your site for Google search is the most effective way to connect with your target audience. Achieving a higher ranking in Google’s search results (SERPs) greatly enhances the likelihood of users discovering your website.

For comprehensive guidance on this topic, refer to our complete WordPress SEO guide.

The top position in Google’s organic search results boasts the highest average click-through rate at 27.6%..

In simpler terms, almost one-third of users click on the first result displayed on search engine results pages (SERPs). This underscores the significance of a robust SEO strategy for WordPress site owners.

Fortunately, the process is not as daunting as it may appear. By consistently creating valuable content for your audience, focusing on technical SEO, and regularly enhancing user experience, you are on the right track.

Additionally, WordPress plugins like All in One SEO (AIOSEO) simplify the process of making your website search engine-friendly. The plugin includes tools to evaluate how well-optimized your content is and can identify any issues that might hinder search engines from indexing your site.

To find out more, check out our review of AIOSEO.

Investing in SEO can yield a higher return on investment compared to PPC, with an estimated $2.67 spent on SEO for every dollar spent on PPC.

While PPC advertising generates immediate traffic, it requires continuous investment. In contrast, effective SEO strategies provide lasting benefits for both brand visibility and conversion rates.

For valuable insights, explore our guide on how to double your SEO traffic in just six months. Benjamin Rojas, President of AIOSEO, shares his success stories on boosting organic traffic.

General Search Engine Statistics

• 29% of marketers leverage search-optimized websites and blogs to attract new customers.
• 65% of SEO professionals believe that updates to Google’s search algorithm have positively impacted their website traffic and rankings.
• Among the top 10 million most visited websites, 43.6% are built on WordPress.org.
• Over 3 million websites utilize All in One SEO, a widely-used SEO plugin for WordPress.
• On desktop devices, 27.2% of searches result in no clicks, while 17% of mobile searches also end without a click.
• Google processes approximately 99,000 searches every second, totaling around 8.5 billion searches each day.
• Bing holds the second-largest share of the global search engine market at 3.46%, followed by Yandex at 1.54% and Yahoo at 1.12%.
• SEO achieves a higher conversion rate of 2.4%, significantly outperforming PPC ads, which have a conversion rate of only 1.3%.
• Ninety percent of all search queries consist of long-tail keywords.

Understanding SEO Ranking and Click-Through Rate: Key Statistics and Best Practices

Now that you recognize the significance of SEO, let’s explore essential statistics that can help you enhance your search engine rankings and increase your click-through rate (CTR).

Fifty-five percent of SEO experts agree that researching and strategically incorporating related keywords is the most effective strategy for improving rankings.

Incorporating relevant keywords into your content is crucial for SEO rankings. However, the practice of simply stuffing keywords into your text is outdated.

To effectively integrate related keywords into your content, consider using tools like our free CanadaCreate keyword generator. This tool helps identify relevant keywords that your target audience is searching for, allowing you to naturally incorporate them into your writing.

LowFruits is an excellent SEO tool that leverages Google’s autocomplete data to uncover keywords you can easily rank for. It not only helps you identify what users are currently searching for but also reveals gaps in your competitors’ content strategies.

For further details, please refer to our comprehensive guide on conducting keyword research for your WordPress blog.

A web page that ranks first for a specific keyword can also appear in the top 10 for nearly 1,000 other related keywords.

This keyword statistic illustrates the typical outcome when you produce an informative article that covers a wide array of related topics.

However, this does not imply that you need to produce excessively long content. Instead, concentrate on crafting a valuable and informative guide that addresses a wide range of user inquiries related to your subject matter.

For instance, you can refer to our ultimate guide on enhancing and accelerating WordPress performance. This resource serves as a blueprint for optimizing your website’s speed, without delving into every topic in detail. It includes links to various articles that provide more in-depth explanations of the tips.

To uncover related keywords that your current content may be ranking for, check out our guide on how to identify the keywords users employ to find your WordPress blog.

Aiming for a 3% click-through rate is a solid goal for effective SEO.

While achieving the top rank in search results is the pinnacle of SEO success, it can be highly competitive. Therefore, prioritizing click-through rate (CTR) can be an effective strategy.

Begin by creating engaging SEO titles and meta descriptions that encourage users to click on your website.

AIOSEO offers a headline analyzer tool that assesses your post’s headline and provides suggestions for improvement. The integration with ChatGPT can even generate headline ideas automatically to streamline the process.

Featured snippets capture an impressive 35% of all clicks.

A featured snippet is a special feature in Google search results designed to directly answer a user’s question, like this:

How can you optimize your content for a featured snippet? AIOSEO can assist, as the plugin includes built-in support for Schema.org markup.

Schema.org is a vocabulary for structured data that search engines like Google use to interpret the meaning and context of your content.

By implementing schema markup through AIOSEO, you can enhance the likelihood of your website content being featured as a snippet, resulting in increased clicks and visitors.

For a detailed understanding of this SEO strategy, explore our in-depth guide on how to achieve a Google featured snippet for your WordPress site.

Essential SEO Ranking Statistics

• New content typically takes approximately 5 months to begin ranking on Google’s first page.
• Improving your position by just one spot in search results can boost your click-through rate (CTR) by 2.8%.
• In addition to keywords, 53% of SEO professionals believe that producing high-quality content is the most effective method for enhancing rankings. This is followed by addressing user inquiries (38%) and using visuals (33%).
• Optimizing your pages for long-tail keywords can enhance search rankings by an average of 11 positions, compared to just 5 positions for more general keywords.
• Focusing on longer, more specific keywords (10-15 words) can result in 1.76 times more clicks than using single-word keywords.
• Incorporating a relevant keyword in your permalinks can boost your CTR by as much as 45%.
• 30% of users click on featured snippets because they find the information presented helpful.
• 24% of searchers refrain from clicking on featured snippets due to mistaking them for advertisements.
• The ‘People also ask’ sections below search results receive only about 6% of total clicks.

What Constitutes Effective SEO Content? Insights and Trends

In this article, we will delve into key statistics and trends that can enhance your content creation strategy and elevate your website’s organic search visibility.

9. A significant 72% of SEO professionals reported that regularly producing and publishing high-quality content can greatly enhance a website’s overall search rankings.

This means that publishing just one piece of content is unlikely to yield immediate ranking results.

If you lack the resources for content creation, AI writing tools like ContentShake AI can be extremely beneficial.

We also provide a useful guide on how to effectively use an AI content generator to kickstart your writing process.

Alternatively, if you prefer to leave the hard work to the experts, we offer WordPress SEO services. Our services encompass content creation and website optimization to increase your organic traffic.

10. 61% of top-performing companies in SEO conduct content audits at least twice a year.

The same research indicated that 50% of companies perform content audits when their existing content becomes outdated, while 39% do so as a proactive measure to identify potential issues before they impact rankings.

If you’re new to conducting content audits, be sure to explore our comprehensive WordPress SEO audit checklist for detailed, step-by-step instructions.

11. A study by Ahrefs revealed a weak correlation between search rankings and the use of content optimization tools.

In essence, these tools can provide useful suggestions for keywords and relevant questions to address. However, you know your audience best, so prioritize creating content that resonates with them.

That said, don’t completely overlook these tools. We’ve found them invaluable for analyzing our competitors and crafting effective content briefs.

For instance, we utilize SEOBoost, an on-page SEO platform designed to help you enhance your content’s optimization.

Our process involves entering the primary keyphrase of our blog post, and the tool generates keyword suggestions and ‘People also ask’ questions to incorporate into the content.

Naturally, we still need to consider our audience’s needs. However, the tool has been instrumental in identifying information gaps that we can address to provide greater value to our readers.

12. Google rewrites meta descriptions 63% of the time.

While this may seem discouraging, it doesn’t mean you should abandon the use of meta descriptions entirely.

An engaging and informative description can significantly increase the likelihood of users clicking on your website in search results. Additionally, a well-crafted meta description aids Google in understanding your content, making it more likely to appear in relevant search queries.

With AIOSEO, you can effortlessly add your meta description directly in the block editor. This plugin also alerts you if your description is too lengthy, too brief, or lacks your primary keyphrase.

Essential SEO Content Marketing Statistics

• Posts titled ‘Everything You Need to Know’ generate the highest pageviews and user engagement, yet they represent only a small percentage (approximately 0.4% to 0.8%) of all online content.
• 27% of top-performing content is less than one month old.
• 47% of participants in an SEO survey consider understanding their target audience vital for successful content marketing.
• Articles that include lists with at least 4 items and 7 or more images generally achieve higher unique views, shares, and backlinks.
• 24% of successful content marketers publish one article each day.
• 33% of high-performing content is characterized by relatively easy readability.
• 5% of top-performing articles incorporate data visualizations or research studies.
• Only 4% of articles utilize a combination of H2, H3, and H4 headings, despite these articles demonstrating the best SEO results.
• Title tags that are between 40 and 60 characters long achieve the highest click-through rates (CTR).
• Titles that convey a positive sentiment can enhance click-through rates by up to 4%.

Exploring Backlink Statistics: Insights into Off-Page SEO

Backlinks rank among the top three factors influencing Google’s search rankings, and for good reason.

Learn how off-page SEO, particularly through backlinks, can greatly enhance your website’s organic search visibility.

13. The webpage that ranks first on Google typically has3.8 times more backlinkscompared to other pages targeting the same search query.

This suggests that search engines perceive websites with high-quality backlinks as more credible and relevant.

What actions can you take?

We suggest prioritizing the creation of high-quality content that others will find valuable and informative enough to link to. This serves as the cornerstone of an effective link-building strategy.

14. A significant 93.8% of off-page SEO experts believe that the quality of links is more crucial than the quantity.

Backlinks from credible and relevant websites are more valuable to search engines compared to links from low-quality or unrelated sources. These reputable sites typically have a high domain authority or domain rating, indicating their strong reputation in search engine rankings.

You can determine a website’s domain authority using Semrush. This tool features a Domain Overview section that displays the authority score of a domain. A higher score signifies better domain authority.

15. 64.9% of link builders utilize guest posting as an effective off-page SEO strategy.

By crafting informative guest posts that include a link back to your website, you can broaden your audience, attract new visitors, and potentially gain valuable backlinks.

It’s important to remember that Google disapproves of guest posting solely for the purpose of link building.

They encourage building meaningful relationships with fellow guest bloggers and creating high-quality guest posts that provide real value to readers.

Additional Link Building Statistics

• 52.3% of digital marketers consider link building to be the most difficult aspect of SEO.
• Even with a strong domain rating exceeding 70, you should anticipate waiting approximately 6 months for new content to appear on the first page of search results.
• 92.3% of the highest-ranking websites have at least one backlink.
• Longer articles generally receive 77.2% more backlinks than shorter ones.
• ‘Why’ and ‘What’ articles, along with infographics, earn 25.8% more backlinks than videos and ‘How-to’ guides.
• ‘Feeler’ emails, which are short introductory messages to assess interest, can boost outreach conversion rates by over 40%.
• On average, it takes 8 days for an outreach email to result in a backlink, and 3.1 months for the effects of those links to be reflected in search rankings.
• Agencies employ the most experienced link builders, with 59.4% having more than 5 years of experience.
• Only 17.7% of link builders utilize digital PR for link acquisition, despite digital PR links being regarded as higher quality.
• Agencies and in-house SEO teams are three times more likely to engage in digital PR.

Mobile SEO Statistics: The Impact of Mobile Optimization on Search Rankings

Optimizing your website for mobile devices is essential, not optional. Here are some important mobile SEO statistics that highlight this necessity.

Over 54% of all website traffic now originates from mobile devices.

If your website isn’t optimized for mobile devices, you could be losing out on more than half of your potential visitors.

Ensure your website features a responsive design that adjusts smoothly to various screen sizes and devices.

Check out our guide on making your website mobile-friendly for more tips.

Smartphone users are five times more likely to abandon a website that offers a poor user experience.

A complicated navigation can lead to lost customers, and Google may interpret this as a sign that users are dissatisfied with your site, negatively impacting your search rankings.

Enhance your mobile experience by implementing a straightforward and user-friendly mobile navigation menu. Our article on creating a mobile-responsive WordPress menu can guide you through the process.

If your website features numerous images, consider using a plugin like Envira Gallery, which can create responsive image galleries that adjust to different screen sizes.

Additional Mobile Search Insights

• On mobile devices, featured snippets can cover up to 50% of the screen, meaning users might not even see your page if you don’t secure a featured snippet.
• Mobile websites experience a higher bounce rate of 60.19% compared to 50.33% on desktop devices.
• Mobile users generate 233% more unique visits than those using desktop computers.
• Currently, 59% of eCommerce transactions are conducted on mobile devices.
• Consumers are 61% more likely to make a purchase from websites that provide a smooth mobile experience.
• Users typically spend 40% less time on websites they find through mobile devices.
• 52% of users indicate that a poor mobile experience makes them less inclined to interact with a brand.

Key Technical SEO Statistics for Enhancing User Experience

Technical SEO focuses on optimizing the backend aspects of your website to boost its performance and enhance user experience. Here are some important statistics to keep in mind.

18. A significant 72.6% of pages that rank on the first page of Google utilize schema markup.

Schema markup helps search engines gain deeper insights into your content, including details about recipes, events, products, and more.

This additional information can assist search engines in better understanding your content, potentially resulting in richer search results and higher click-through rates.

If you’re interested in implementing schema on your website, check out our curated list of the top schema markup plugins for WordPress.

A news website successfully decreased its bounce rate by 43% by enhancing its Core Web Vitals (CWV).

Core Web Vitals (CWV) are essential metrics that assess the technical performance of a web page, emphasizing loading speed, responsiveness, and visual stability.

Websites that excel in CWV provide a more seamless user experience, which can result in lower bounce rates and higher user engagement. This is why Google favors these sites in search engine results pages (SERPs).

To pinpoint performance issues on your site, utilize the SEO Audit Checklist feature in AIOSEO. This tool can detect performance problems and offer actionable recommendations for enhancement.

Additionally, consider implementing a caching plugin like WP Rocket. Caching plugins save website content and deliver it more quickly to users, which can enhance loading speed and overall user experience.

3xx redirects are the most prevalent technical SEO issue, impacting 95.2% of websites.

A 3xx redirect signifies that a web page has been relocated to a new URL. While redirects are necessary in certain situations, an overabundance of them or broken redirects can harm user experience and SEO.

With AIOSEO, setting up redirects is simple and requires no technical knowledge. Just input the source URL (the old URL), the target URL (the new URL), and select the redirect type.

Discover more about creating redirects in WordPress by exploring this topic further.

Additional Technical SEO Statistics

• Pages that utilize schema markup experience a 40% increase in click-through rates (CTR) in search results.
• A landing page saw an 8% boost in sales after enhancing its Largest Contentful Paint (LCP) score by 31%. (LCP indicates the loading speed of the largest element on your page).
• Research by Ahrefs indicates that incorporating a ‘related posts’ section on your website can extend the time users spend on a page and increase the overall number of pages they visit.
• Studies reveal that for each second reduced in Time to Interactive (TTI), conversion rates rise by 2.8%. (TTI measures the duration it takes for a page to become fully interactive).

Essential eCommerce SEO Statistics for Business Owners

Despite the evolution of eCommerce, SEO continues to be a vital marketing strategy for all business owners. Let’s explore some key SEO statistics for eCommerce stores.

21.Organic search remains the primary source of traffic for the majority of eCommerce websites..

Ranking at the top of search results for relevant keywords can greatly enhance your online sales.

Along with designing attractive product pages, it’s essential to optimize them with relevant keywords and informative content that aligns with user search intent.

WooCommerce site owners can refer to our comprehensive WooCommerce SEO guide for additional insights.

22. The average conversion rate for SEO traffic on eCommerce sites is 1.6%, which surpasses the 1.3% conversion rate from PPC advertising.

Organic traffic remains more valuable and cost-effective for driving sales compared to paid advertising.

To boost your chances of converting visitors into customers, we suggest utilizing tools like OptinMonster. This can assist you in implementing marketing popups on your site, such as discounts or loyalty programs, to enhance conversion rates.

For further details, check out our guide on converting WooCommerce visitors into paying customers.

23. 49% of consumers are likely to switch to a competitor that provides a better privacy experience.

User experience is a crucial factor in SEO rankings, and data privacy significantly influences it.

If you haven’t done so yet, ensure your WordPress site is GDPR-compliant to safeguard user privacy.

For users of Google Analytics, we highly recommend installing MonsterInsights. This analytics plugin includes an EU compliance add-on that ensures your analytics settings adhere to privacy regulations.

Essential eCommerce SEO Statistics

• In recent years, transactional and commercial keywords have gained popularity, while the use of informational and navigational search terms has decreased.
• 38% of global consumers utilize Google to find new products.
• 80% of holiday shoppers research online before making a purchase.
• 80% of consumers expect brands to recognize their individual needs, highlighting the importance of personalized shopping experiences to attract and retain customers.
• 86% of American consumers express concerns about data privacy and protection.

AI and SEO: The Impact of Artificial Intelligence on Search

As search engines advance with AI technology, it is essential to grasp how these developments influence your SEO strategy.

Over 80% of searches now feature an AI-generated response from Google.

Google now provides AI-generated summaries, utilizing artificial intelligence to create detailed responses that directly address user inquiries.

Website owners must adapt their traditional SEO strategies to stay relevant. While AI features may pose challenges for organic traffic, they also open up new opportunities.

To get your website ready for this feature, explore our beginner’s guide to Google’s AI functionalities.

25.70% of users prefer search results enhanced by AI for their convenience and accuracy.

This preference is understandable as users can receive instant answers without navigating through multiple websites.

Although this feature simplifies the search process for users, some experts believe it could negatively impact websites that depend on Google search traffic.

However, the following data might encourage you to view AI’s role in search engines more positively.

26. 93.8% of AI-generated responses originate from sources that are not among the top-ranking organic results.

This statistic benefits smaller websites, demonstrating that search engines prioritize quality information over a site’s ranking position.

This is why we believe that producing high-quality, authoritative content remains essential for success.

27. Approximately 90% of bloggers report that AI and automation have influenced their SEO strategies.

AI tools like ChatGPT enhance content creation by automating repetitive tasks such as research and initial writing, but they do not eliminate the necessity for human expertise.

This automation allows bloggers to dedicate more time to strategic SEO efforts, including crafting high-quality content and ensuring it meets user intent.

To explore this topic further, read our article discussing whether AI-generated content negatively impacts SEO.

Additional AI and SEO Insights

• AI-generated search results can push the top organic listings down by more than 1,500 pixels, which greatly reduces the visibility of the top-ranking result.
• Only 4.5% of AI-generated results align with first-page organic listings, reflecting Google’s commitment to diversifying information sources.
• Approximately 40% of AI search results require users to interact with a ‘Generate’ button.
• The adoption of AI results differs across industries, with 99% in fashion searches compared to 48% in sports-related queries.
• Additional research indicates that Google’s AI responses are less frequent in finance (71%) and insurance (52%) topics.
• 30% of users express concerns about privacy regarding AI search features, highlighting the importance of transparency.

Related Information:For more statistics, trends, and forecasts, check out our article on how AI is transforming SEO.

The Power of Video SEO: Essential Facts and Trends

Video content is an essential asset for online businesses, significantly influencing SEO. Here are key video SEO statistics you need to know.

28. YouTube ranks as the second most visited website in the world.

If it aligns with your business strategy, we suggest creating a dedicated YouTube channel for your brand. This can help educate your audience, drive traffic to your website, and establish your authority in the industry.

Check out our comprehensive guide on launching a successful YouTube channel for your business, complete with step-by-step instructions.

29. Articles that include at least one video can attract 70% more organic traffic compared to those without any video content.

Some users learn better visually, absorbing information more effectively when it is presented through video rather than text alone.

Whenever possible, consider integrating short, informative videos into your product pages, blog posts, and other content on your website.

While we advise against hosting videos directly on your WordPress site, you can easily upload them to platforms like YouTube or Vimeo and then embed them in your pages and posts.

This approach allows you to incorporate videos into your site without straining your server resources.

Essential Video Search Statistics and Trends

• Video content accounts for 25.3% of search engine results pages (SERPs).
• Search results featuring video content achieve a 41% higher click-through rate (CTR) compared to text-only results.
• 45% of content marketing professionals believe that video content is more effective than written content.
• 49% of Gen Z audiences find YouTube to be the most helpful platform for obtaining detailed information, feeling informed, and making confident purchase decisions.
• Google reports that over 2 billion logged-in users watch YouTube Shorts every month.
• The average duration of a YouTube viewing session is nearly 36 minutes.
• 75% of consumers prefer watching a video over reading text content.
• Viewers can remember 95% of the information presented in a video, compared to just 10% when reading text.
• 80% of users alternate between online searches and video content while researching products or services.

Key Local SEO Statistics for Small Businesses

If your business has a physical location, a robust local SEO presence can help attract customers searching for services in your vicinity.

With this in mind, let’s explore some of the latest statistics on local search.

30. Google is the most trusted platform for local business reviews across all industries.

One of the best features of a Google Business Profile is that it is completely free. Simply sign up or claim an existing profile, and you can start adding details about your business.

If you use AIOSEO, you can also include your business address on your website. The plugin will automatically add Schema markup, helping Google to better understand this information.

For more insights, check out our comprehensive local SEO guide on how to set up a Google Business listing.

31. The top position in the local pack of a search query has the highest click-through rate (CTR) compared to other results, including paid ads.

Local packs display the top three businesses with a Google Maps presence in response to a search query. The more relevant your business is to the search, the higher it is likely to appear in this feature on the search results page (SERP).

Completing your Google Business profile is crucial for achieving a high ranking in local packs. Additionally, encouraging customers to leave reviews can help signal to Google that your business is gaining popularity.

Displaying Google reviews on your website can enhance your local SEO efforts and serve as effective customer testimonials.

32. 62% of consumersutilize 2-3 review platforms when evaluating businesses.

While Google Business Profiles are crucial, don’t overlook other significant review platforms like Yelp, TripAdvisor, and Trustpilot, as well as the influence of social media.

Having numerous positive reviews on these platforms increases the likelihood that potential customers will view your brand as trustworthy.

It’s essential to maintain consistency across all review platforms. Ensure that your business name, address, and phone number are identical to prevent any confusion.

Additional Local SEO Statistics

• Businesses with a fully optimized Google Business Profile are 70% more likely to attract in-store visits and 50% more likely to persuade customers to make a purchase.
• 56% of consumers are more inclined to choose a business that actively responds to all its reviews, compared to just 47% for those that do not.
• 58% of consumers prefer responses to reviews that are generated by AI rather than those written by humans.
• Customers are 2.7 times more likely to trust your business if they see a fully completed Google Business profile.
• A staggering 98% of individuals depend on online reviews when choosing local businesses.
• Citations from local news sources have risen by 8% as a source of reviews.
• An impressive 96% of users find the ‘search reviews’ feature on Google Maps to be beneficial.
• Worldwide, searches for ‘shopping near me’ on Google Maps have more than doubled compared to the previous year.
• Businesses with higher ratings on Yelp are more likely to appear in responses from Apple’s Siri.

Insights on Voice Search: Understanding User Engagement.

Voice search is significantly transforming the way users engage with search engines. Let’s explore some SEO statistics related to voice search and its effects.

33. Approximately 50% of consumers in the United States use voice search on a daily basis.

To prepare for voice search, optimize your website content for natural language queries. Consider how users phrase their questions about your products or services.

For additional guidance, check out our article on integrating voice search functionality into WordPress.

34. Nearly 68% of clicks from voice searches are directed to the top three results on search engine results pages (SERPs), and over 40% of these results feature snippets.

This indicates that enhancing your website for traditional SEO also benefits voice search optimization. Therefore, a separate strategy for voice search SEO may not be necessary.

Additional Voice Search Statistics and Trends

• 71% of internet users prefer using voice search instead of typing.
• 27% of users go directly to a website after conducting a voice search.
• Amazon Alexa leads the smart speaker market in the United States.
• The voice recognition market is expected to reach $26.8 billion by the end of 2025.
• Voice search results are delivered 52% faster than traditional text-based search results.
• Websites that utilize structured data markup appear in over 34% of voice search results.
• 48% of smart speaker users desire personalized recommendations and information from brands via voice search.
• 76% of voice searches are related to local products, services, or nearby businesses.

SEO Industry Statistics: Job Trends and Earnings

SEO plays a crucial role in digital marketing, which explains the industry’s growth. Here are some important statistics regarding job prospects and earnings in SEO.

Only 25% of companies employ in-house SEO specialists, while 27% choose to outsource their SEO requirements.

This indicates a notable shortage of skilled professionals in the SEO industry, highlighting a strong demand for expertise.

If you’re just starting with SEO, check out our beginner’s WordPress SEO checklist to help you get going.

If you prefer to leave the heavy lifting to SEO professionals, consider outsourcing to our WordPress SEO services. Our team specializes in on-page, off-page, and technical SEO to maximize your website’s ranking potential.

Self-employed SEO professionals have the highest average annual earnings at $60,232.

However, it is certainly feasible to earn a good living as a freelance SEO. You can be your own boss, choose your work hours, and operate from anywhere in the world. Utilize WordPress job platforms to connect with clients and kickstart your career.

In contrast, the average annual salary for in-house SEO positions is slightly lower at $56,789, while those working in SEO agencies earn the least at $44,169.

Additional SEO Industry Statistics

• The anticipated growth rate for SEO strategists is an impressive 117%.
• The majority of SEO professionals acquire their skills through hands-on experience (52.3%) or self-directed learning (42.3%).
• Only 5.4% of SEO marketers have completed formal courses in SEO.
• 69% of content marketing firms have a documented strategy, yet they allocate only about 10% of their marketing budget to content creation.
• The average annual salary for SEO professionals ranges from $58,000 to $85,000, with entry-level positions starting at approximately $45,000 to $55,000.
• Expertise in technical SEO is essential for securing higher-paying SEO positions. A survey shows that SEO Heads, Directors, and Leads consider technical SEO their main area of specialization.
• 75% of marketers believe that AI-driven search engines will enhance their blogs, and 90% of content marketers intend to incorporate AI into their strategies.
• 49.5% of SEO professionals are employed by agencies, 42.3% work in-house for companies, and 8.2% are self-employed.

Sources:

Ahrefs, All in One SEO, AuthorityHacker, Backlinko, BrightLocal, ContentCreatures, Embryo, EngineScout, First Page Sage, G2, Grow and Convert, HubSpot, Lumar, Schema App, Semrush, SEO.ai, StatCounter, TechCrunch, Think with Google, (un)Common Logic, WebFX, Wolfgang Digital, Datos, and web.dev.

We hope this comprehensive list of SEO statistics assists you in refining your own SEO strategy.

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