Boost Your Cleaning Business: 2 Simple Ways to Sell Services Online with WordPress

When we assisted a local cleaning company in developing its WordPress website, we were amazed at how quickly their bookings surged.

In just two months, they transitioned from managing phone calls and paper schedules to handling everything online, resulting in a doubling of their revenue.📈

We have supported numerous cleaning businesses in establishing effective online booking systems using WordPress. Throughout this process, we discovered the most effective features and tools for cleaning services, including appointment scheduling and payment processing.

In this guide, we will demonstrate how to effectively sell cleaning services online with WordPress. 📋

We have evaluated a wide range of plugins and tools, and we will provide you with the exact setup that has proven most effective for our clients, enabling them to automate bookings and expand their business.

Why Choose WordPress for Selling Cleaning Services Online?

WordPress empowers you to build a professional website that highlights your cleaning services. You can tailor its design, layout, and content to align with your brand and attract potential customers.

While it’s important to be listed on business directories like Yelp, Google My Business, HomeAdvisor, and Angie’s List, these third-party platforms do not offer you full control over your online presence.

Without a website, you won’t be able to effectively capture leads or build an email list. Your website is the only platform where you have full control over your marketing efforts.

Creating a blog can help you establish trust and nurture potential leads. Additionally, WordPress enables you to attract traffic from various sources, including SEO, social media, and paid advertising.

Having a website also allows you to implement a flexible booking system and accept payments instantly, which is an effective strategy for driving business growth.

How to Build a Cleaning Services Website Using WordPress

Before you start offering your cleaning services online, you’ll need to create a website using a website builder. We recommend WordPress.org as it is the top choice, powering over 43% of websites on the internet.

It is free, scalable, user-friendly, and can be enhanced with plugins to help you sell your services effectively.

🚨Important Note: Remember that there are two versions of WordPress. WordPress.com is a blog hosting service, while WordPress.org is open-source, self-hosted software. For more information, check out our comparison of WordPress.com and WordPress.org.

After choosing your website builder, the next step is to acquire a hosting plan and a domain name. The hosting plan stores all your website data, while the domain name serves as your site’s unique address on the Internet.

This can be somewhat costly, which is why we recommend Bluehost. It is a hosting provider endorsed by WordPress, currently offering an attractive discount for CanadaCreate readers, along with a complimentary domain name and SSL certificate.

To take advantage of this special offer, simply click the button below.

Once you’ve completed this step, check out our beginner’s guide on creating a small business website for further instructions. Next, you’ll want to set up a services section in WordPress.

Now, let’s explore how to effectively sell your cleaning services online using WordPress. You can use the links below to navigate to your preferred method:

Method 1: Sell Cleaning Services Online Using WPForms (Recommended)

WPForms is the leading contact form plugin available, enabling you to effortlessly create booking forms for cleaning appointments, reservation forms, and calculators to generate new leads.

Additionally, it features an advanced AI-driven form builder that lets users input their desired form details. WPForms will then automatically generate a customized cleaning services form to meet their specific needs.

We utilize this tool across our partner brands to implement various forms and have consistently had a positive experience with it. For further details, refer to our comprehensive WPForms review.

By creating a booking form with WPForms, you can seamlessly send form submissions to Google Calendar, eliminating the need for manual entry. This will save you significant time and simplify the management of cleaning appointments.

To get started, install and activate the WPForms plugin. For detailed instructions, check out our guide on how to install a WordPress plugin.

After activation, navigate to the Settings » General section in the WordPress dashboard to input your license key.

You can find this information in your account on the WPForms website.

Before creating your cleaning appointment booking form, you need to connect WPForms to a payment gateway. We recommend using Stripe for its ease in accepting credit card payments.

Additionally, Stripe offers many features, including one-click checkout for existing users, eliminating the need to re-enter credit card information.

To begin, navigate tothe WPForms » Settings page. Under the Payments tab, click on ‘Connect with Stripe.’

This will direct you to the Stripe connection wizard. Enter your existing Stripe email or create a new account if you don’t have one.

Follow the prompts to successfully connect WPForms to Stripe.

After that, you should return to the Payments tab, where you will see that Stripe is now connected to WPForms.

You are now ready to start accepting payments through WordPress.

To initiate the process, go to theWPForms » Add New page in your WordPress admin dashboard and give your form a name for future reference.

Next, select the ‘Generate With AI’ option in the WPForms library to create a custom cleaning services form using artificial intelligence.

This action will open the form builder interface. On the left sidebar, you can enter the details for your cleaning services form.

Here, you can define the type of form that best suits your website’s requirements.

The WPForms AI builder will generate a form based on your specifications. Once completed, a preview will appear on the right side of the screen.

You can provide additional prompts to further customize the form with AI. If you are happy with the generated form, simply click the ‘Use This Form’ button in the sidebar.

The newly created form will open in the form builder, allowing you to edit it to your preferences by following this tutorial.

If you prefer not to use AI, there’s no need to worry—the WPForms library offers over 2000 templates to choose from.

For this tutorial, we will utilize the ‘Home Cleaning Services Order Form’ template, but you can also opt for appointment booking form templates.

Just hover over the desired option and click the ‘Use Template’ button.

In this form, you will find a variety of fields already included in the template, such as:

• Client Information:Please provide your name, email address, phone number, and home address.
• Available Cleaning Services:Our cleaning services cover a variety of areas including bedrooms, bathrooms, living rooms, kitchens, garages, and outdoor spaces.
• Special Instructions:Customers can specify any special requests or instructions for the cleaning service.
• Preferred Date and Time:Indicate when you would like to schedule your appointment.
• Payment Information:Total cost for the cleaning services.
• Credit Card Information:Please enter your credit card details to confirm your booking.

You can customize your form beyond these fields.

WPForms features a user-friendly drag-and-drop builder, allowing you to easily add fields from the ‘Add Field’ tab to the editor on the right.

For instance, you can include a multiple-choice option to inquire about the specific types of services users are interested in, such as deep cleaning, carpet cleaning, housekeeping, laundry, and more.

Additionally, you can modify the existing fields by clicking on the element you wish to change.

This action will display the field settings in the left column, where you can adjust the text, multiple-choice options, pricing, descriptions, and additional settings.

You may also want to customize the date and time selection field.

To begin, access the field settings and navigate to the ‘Advanced’ tab.

Next, scroll down the sidebar to find options that allow you to restrict days or hours.

Here, you can set your available working days and hours, ensuring potential clients cannot book your services when you are not available.

After completing this step, go to the Settings » Confirmations section in the drag-and-drop builder. This is where you can personalize the message that customers receive after making a payment and submitting your home cleaning order form.

The confirmation message should acknowledge their request and inform them about what to expect, particularly for first-time clients.

WPForms provides three types of confirmation options:

• Message: This message appears instantly when customers finish filling out the form.
• Show Page: This option directs visitors to a specific page on your website.
• Go to URL (Redirect): This option redirects users to an external website.

For comprehensive guidance, refer to our tutorial on creating a thank you page in WordPress.

Finally, click the ‘Save’ button at the top to save your settings.

To add the form to your website, click the ‘Embed’ button.

A pop-up will appear asking if you want to choose an existing page or create a new one.

Select the option that best suits your requirements.

In this example, we are opting to use an existing page.

The form you created should now be visible on your page.

Check that everything appears correct, then click the ‘Publish’ or ‘Update’ button at the top.

Your form is now live on your website.

Visit the page to see the form functioning.

Create a Test Form Entry

Next, submit a test entry on your website to ensure it will show up on Google Calendar later.

After submitting the test entry, navigate to theWPForms » Entriessection in the admin sidebar. Here, you will find details like Name, Home Address, and Date of Entry.

You can also filter the form entries based on any fields you’ve added to the cleaning order form.

To filter by field, click ‘Search.’ This feature is helpful for finding specific criteria.

Connect WPForms with Google Calendar

The next step is to connect your form submissions to Google Calendar, ensuring your team is aware of booked time slots and preventing customers from double-booking unavailable times.

Visit the Zapier website to create an account, which will bring up a dashboard on your screen.

On the left side panel, click the ‘Create’ button and then choose ‘Zaps.’

Begin by naming your Zap at the top, making it easy to reference later if you need to make any adjustments.

While you can add WPForms and Google Calendar separately, Zapier offers a new AI feature that allows you to specify what you want to automate.

In the message bar, simply type something like, ‘When users submit form entries from WPForms, create a calendar event in Google Calendar.’

Then press enter.

In the side panel, the AI chat system will suggest the zaps that best match your request.

Select the ‘Replace all steps to Zap’ option to set a new form entry in WPForms as the trigger and ‘Create a detailed event in Google Calendar’ as the action.

After outlining the Zap, you’ll need to connect your cleaning services form to Zapier.

Just click ‘Open Step.’

Ensure that your WPForms account is properly connected in the ‘App & event’ and ‘Account’ sections.

In the ‘Trigger’ section, select your cleaning services from the ‘Form’ dropdown menu or utilize the search bar.

You will see a complete list of your WPForms; simply choose the cleaning services form you just created.

Next, scroll down and click ‘Continue.’

You will then be prompted to test the trigger to verify that Zapier can connect to your WPForms account.

Click ‘Test trigger’ to proceed.

A few of the most recent form entries should appear.

Review the information to ensure that all fields from your form have been accurately retrieved.

Then, scroll down to the bottom of the panel.

Click the ‘Continue with selected record’ button.

Now that your WPForm entries are logged, you will need to connect your Google account.

In the Account tab, click ‘Sign In’ to link your Google Calendar with Zapier.

A new window will pop up where you can log into your Gmail account.

After that, click ‘Allow’ to grant Zapier access to your Google Calendar data.

In the ‘Action’ tab, specify which fields you want Zapier to add to each calendar event.

Each calendar event will automatically retrieve data from every form submission, so be sure to use the tags to select the specific information you want to include.

To insert a tag, click on each box, which will display a dropdown list of the available field tags in your form.

For instance, you can include the cleaning appointment tag in the summary section. In the description, consider adding details about the type of cleaning services offered.

Additionally, in the location field, specify the business address of the residential or commercial property.

If you scroll down, you can also add a tag that indicates the date and time of the appointment.

If you have a field for recurring appointments, you can specify them in the repeat frequency option.

Lastly, setting reminders is a great idea to ensure you don’t overlook a cleaning appointment.

You can choose where to send the reminders, such as via email or text. In the minutes before reminder field, indicate how many minutes before the appointment you would like to receive the reminder.

Once you’re done, click the ‘Continue’ button to proceed.

On the next screen, you’ll see a summary of all the fields that will be extracted from your Cleaning Appointment Orders form and sent to Google Calendar.

Ensure all details are accurate, then click the ‘Test step’ button.

A green checkmark will appear next to Test, indicating success. If an error occurs, it will provide guidance on how to resolve the issue.

Next, scroll down to the connection summary and click ‘Publish.’

Finally, verify that the events are appearing on your Google Calendar.

All selected form fields should be included in the calendar event details.

Congratulations! You now know how to sell cleaning services online using WPForms.

Method 2: Selling Cleaning Services Online with WP Simple Pay

If the previous method feels too complicated or you wish to offer additional payment options, consider using WP Simple Pay to sell cleaning services online. This is the top Stripe payment plugin for WordPress.

WPForms provides a wider variety of form templates and field options to gather all necessary customer information. However, WP Simple Pay is an excellent choice if you want to offer more payment methods.

This plugin supports 13 payment methods, including options for buy now, save later, one-click checkout, and recurring payments.

In our testing, we found this tool to be extremely user-friendly and capable of growing with your business. For more information, check out our review of WP Simple Pay.

Start by installing and activating the WP Simple Pay plugin. For step-by-step instructions, refer to our guide on how to install a WordPress plugin.

After activation, a setup wizard will appear on your screen.

Click the ‘Let’s Get Started’ button to proceed.

You will be directed to a new page where you need to enter your license key. This step is only for users with a pro plan. You can find your license key in your account on the WP Simple Pay website.

Once you’ve entered your license key, click the ‘Activate and Continue’ button.

Next, you will need to connect your plugin to Stripe, a widely-used payment gateway that facilitates online transactions.

To connect, click the ‘Connect with Stripe’ button.

You will be taken to a new screen where you must log in to your Stripe account to link it with WP Simple Pay. If you don’t have an account yet, you can easily create one by visiting the Stripe website.

For detailed guidance, refer to our tutorial on how to accept Stripe payments using WordPress.

Next, the setup wizard will prompt you to configure your email settings. You can enable notifications for payment receipts, upcoming invoices, and payment alerts, and specify the email address for these notifications.

Then, click the ‘Save and Continue’ button.

Now navigate to the WP Simple Pay » Add New page in your WordPress dashboard.

You will find a variety of pre-designed payment form templates available. For this tutorial, we will select the ‘Cleaning Service Payment Form’ template.

In the ‘General’ tab, enter the title and description for your payment form.

This helps customers understand the purpose of the form.

In the ‘Payment’ tab, you can modify all available service options.

You can adjust each pricing option by clicking the expand button. To add another cleaning service, simply select the ‘Add Price’ option.

For each service, you can customize the name, set the price, and decide whether to charge a one-time fee or a subscription.

If you opt for a subscription, you can define the recurring billing interval as days, weeks, months, or years.

Scroll down to explore 13 different payment options, including credit cards, ACH direct debit, Cash App, Alipay, Klarna, and Afterpay.

Simply check the box next to each payment method you wish to enable.

Next, navigate to the Form Fields tab to modify existing fields or add new ones.

For example, to require users to provide their home address, select it from the dropdown menu and click ‘Add Field.’

Then, switch to the Confirmation Page tab to include a message confirming that the user’s form submission was successful.

Additionally, inform them about what they can expect next.

Once you’re finished, click ‘Publish’ on the right side of the screen.

You are now prepared to embed the cleaning service payment form on a page of your website.

Proceed to the page where you want to add the payment form.

Click the ‘+’ icon and then add the WP Simple Pay block.

Select the cleaning service payment form you just created.

After that, click ‘Publish’ or ‘Update’ to make the form live.

Congratulations! You have successfully created your cleaning services payment form and can now start accepting advance payments.

Check out this example of a cleaning services form we designed.

Essential Tools for Enhancing Your Cleaning Services Website

Here’s a selection of tools you can implement on your cleaning services website to increase conversions, attract more visitors, and enhance your SEO:

• All in One SEO: An all-inclusive SEO toolkit that enables you to create XML sitemaps, add schema markup, generate headlines, and much more to elevate your search engine rankings.
• OptinMonster:The leading lead generation tool for crafting popups, banners, and floating bars to expand your email list.
• Duplicator: The top backup plugin for securely creating backups of your website in case of any issues.
• MonsterInsights:This excellent analytics solution allows you to track where your visitors are coming from and refine your marketing strategies based on actual data.
• SeedProd:The most robust page builder designed to help you create visually appealing landing pages.

We hope this article has guided you in selling cleaning services online using WordPress. You may also want to explore our detailed guide on setting up eCommerce tracking in WordPress and our comprehensive WordPress eCommerce setup guide.

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