AI-Powered WooCommerce Product Descriptions: A Step-by-Step Guide

Recently, while catching up with a friend over coffee, the topic of her WooCommerce business arose. She expressed frustration with repeatedly using the same limited set of adjectives—like ‘sleek,’ ‘nice,’ and ‘stylish’—in her various product descriptions.

The frustrating part was that this repetition often went unnoticed until her website content had already become monotonous.

Being an AI advocate, I promptly suggested leveraging AI to automate her product description creation. However, she was wary, assuming that integrating AI with her WooCommerce platform would be overly complex.

That’s when I told her to leave it to me. Within one day, I had her WooCommerce store connected to OpenAI. 

Now, all her product descriptions are unique, fresh, and written automatically.✨

If you find yourself struggling with writing repetitive product descriptions, this guide offers AI techniques to automatically generate unique WooCommerce descriptions.

Why Auto-Generate WooCommerce Product Descriptions With AI?

Auto-generating your WooCommerce product descriptions can help you save time, improve consistency, boost SEO, and make scaling your online store much easier.

Here’s how it helps:

• Save hours on manual writing: Quickly create product descriptions without staring at a blank screen.
• Keep descriptions consistent: Every product sounds polished and professional.
• Boost SEO: Automatically include relevant keywords to rank higher in search results.
• Reduce repetitive content: Avoid using the same words and phrases across your entire store.
• Scale easily: Generate descriptions efficiently, whether you have a few products or hundreds.

When I set this up for my friend, she saw the difference right away—her WooCommerce store looked sharper, her descriptions were consistent, and she saved hours every week.

Uncanny Automator vs StoreAgent: Which One Should You Pick?

This tutorial will cover two distinct approaches. The following comparison should assist you in making the right decision:

Both options have advantages; choose the one that aligns with your store’s dimensions and operational style. Your level of desired control over product descriptions is also a factor.

Prerequisites

Before diving into the tutorials, confirm you have everything in place. As the methods vary slightly, the requirements are outlined separately for each.

Method 1: Uncanny Automator (Best for Large Stores)

Method 2: StoreAgent (Beginner-Friendly Option for Small Shops)

I provide detailed instructions for obtaining an OpenAI API key and setting up a StoreAgent account within each tutorial, so don’t worry if you’re unsure.

Use the links provided below to directly access your preferred method:

Method 1: Automate AI Descriptions with Uncanny Automator (Best for Large Stores)

If you operate a WooCommerce store with many products, manually creating and updating descriptions is impractical. Uncanny Automator provides a great solution in that case.

It’s a top-tier WordPress plugin that links your WooCommerce store to OpenAI, enabling automated product description generation. This saves considerable time and effort.

This solution was chosen by a friend for her store, and I have rigorously tested it as well. It functions similarly to Zapier, connecting your store to external applications and services for automated workflows.

To explore its features in greater detail, I advise reading our in-depth Uncanny Automator review.

Step 1: Install and Activate Uncanny Automator

The first thing you need to do is install and activate the free Uncanny Automator plugin. This acts as the base plugin, so even if you go with a premium plan, you’ll still need the free version installed.

If you are new to this, refer to our beginner’s guide detailing WordPress plugin installation.

After activation, navigate to the Automator » Settings » General page in your WordPress dashboard to enter your license key.

You can find this information in your Uncanny Automator account.

Step 2: Connect OpenAI to WordPress

Next, access the Automator » App Integrations page from the WordPress admin sidebar.

Here, you’ll see a list of all the third-party apps that Uncanny Automator can connect with. Scroll through until you find ‘OpenAI’ and click on it.

At this point, the plugin will ask you for a secret key (commonly known as an API key) to connect your OpenAI account with WordPress.

This secret key acts as a secure password for applications, enabling WordPress to communicate with OpenAI in the background without requiring constant logins.

To create one, log in to your OpenAI account and switch to the ‘API Keys’ tab from the left column.

Then click the ‘+ Create new secret key’ button.

A prompt will appear, prompting you to name the key.

It’s advisable to select a straightforward and memorable name, such as ‘Uncanny Automator connection,’ for easy identification when editing or deleting.

Then, go ahead and click the ‘Create secret key’ button.

OpenAI will now generate the key for you.

From here, simply copy it into your clipboard.

Then go back to your WordPress dashboard and paste it into the ‘Secret key’ field in the Uncanny Automator settings.

Finally, click the ‘Connect OpenAI account’ button.

Upon successful connection, a confirmation message will appear.

Step 3: Create a Recipe in Uncanny Automator

Now that your accounts are connected, it’s time to create a recipe.

In Uncanny Automator, a recipe defines a rule: ‘when a specific event occurs, then perform this action’. The ‘event’ is termed a trigger, while the ‘action’ is what follows.

In our case, the trigger will be adding a new WooCommerce product, and the action will be generating a product description with OpenAI.

Begin by visiting theAutomator » Add new recipe page from your WordPress dashboard.

This will open the recipe editor, where the first choice you’ll see is the recipe type: Logged-in users or Everyone.

Choosing ‘Logged-in users’ is recommended, limiting the recipe’s activation to you or your team members logged into WordPress.

Assign a descriptive name to your recipe for future identification during editing or deletion, such as ‘AI product descriptions’.

Step 4: Set Trigger for Automatic WooCommerce Product Descriptions

Once your recipe is named, it’s time to set the trigger. To do this, select ‘WordPress’ from the Trigger panel.

Now, you might be wondering why I am choosing WordPress instead of WooCommerce.

That’s because WooCommerce products are actually stored as WordPress “posts” in the backend, so Automator uses WordPress triggers here.

When you select WordPress, you’ll see a list of possible triggers.

From here, choose ‘A user publishes a post.’

Then, from the dropdown menu that appears, select ‘Product’ as the post type.

This tells Automator that the trigger should fire whenever a logged-in user publishes a new WooCommerce product.

After this, simply click the ‘Save’ button to confirm your trigger.

Step 5: Set the Action with OpenAI to Auto-Generate Product Descriptions

Now it’s time to decide what happens after the trigger. For this, scroll down to the ‘Actions’ panel and click the ‘Add action’ button.

This will open a list of integrations, where you can select OpenAI.

You’ll now see a list of actions available with this tool. From here, choose ‘Use a prompt to generate text with the GPT model.’

This option allows you to write your own AI prompt for how OpenAI should generate the product description.

Automator will now show you a form where you can configure some settings.

This part might look a little technical at first, but don’t worry—I’ll break it down step by step.

The first option you’ll see is the ‘Model’. This is just the version of GPT (the AI engine) that Automator will use. I recommend leaving it on the default setting, because that’s always the latest and most reliable model.

Next is the ‘Temperature’ field. Think of this as a “creativity dial.”

A higher number (like 0.8) makes the AI more playful and creative with its wording, while a lower number (like 0.2) makes it stick to safe, predictable phrases.

For product descriptions, I recommend setting the temperature in the middle (between 0.2 and 0.5). This keeps text fresh, engaging, and professional.

After that, you’ll need to choose the ‘Maximum Length.’ This tells the AI how long the product description should be, measured in tokens.

As I covered earlier, your OpenAI API costs are based on how many tokens you use. Most WooCommerce product descriptions work best at around 250–300 characters.

To prevent the AI from abruptly cutting off sentences, setting the maximum length to 400 tokens is advisable, providing sufficient space for natural writing.

Step 6: Write the System Message and Prompt

Now that the technical settings are out of the way, it’s time for the fun part—telling the AI how to actually write your product descriptions. You’ll do this using the System Message and the Prompt.

The ‘System Message’ provides the AI with a set of guidelines, similar to a job description, defining how it should behave during the writing process.

For example:

You are a copywriter for [Site name], a store that sells eco-friendly lifestyle products. Always write in a friendly, approachable tone that matches our brand.

This ensures the AI consistently aligns with your brand’s identity.

To make this easier, Automator lets you insert dynamic placeholders (or tags) like ‘Site name’ and ‘Site tagline.’

These are different from the OpenAI tokens I mentioned earlier; think of them as shortcuts that automatically pull information from your website.

To add one, just click the little asterisk icon next to the field.

Next, you’ll write your prompt. This is your direct instruction for the AI about what to generate.

For example:

Write a short, engaging product description for {{Post title}}. Use details like {{Post excerpt}} and {{Post content (raw)}} to highlight the product’s main features. Keep the tone persuasive but friendly.

Here, the post tokens (like Post title and Post excerpt) will automatically grab the right details from each product you add to WooCommerce.

That means every new item gets its own unique description without you having to write a word.

For instance:

Write a short and compelling product description for {{Post title}}. Focus on how the design makes the customer feel confident and stylish. Highlight key features using persuasive language. Keep it under 100 words.

Once you’ve written your System Message and Prompt, just hit the ‘Save’ button.

Automator will now remember these instructions for every new product you publish.

Step 7: Automatically Update Products with AI-Generated Descriptions

So far, your trigger and first action tell GPT to generate a product description. The next step is to automatically update the WooCommerce product with that description.

This step is essential because, without it, the AI-generated content would exist in the background but never appear on your product pages.

Connecting the OpenAI response directly to the product ensures every new product gets a polished, on-brand description immediately.

To do this, go to the Actions panel in your recipe and click the ‘Add action’ button again.

Then, from the dropdown list, select ‘WordPress’ as your action integration.

This will display a list of available actions you can perform with WordPress. From here, choose ‘Update the content of a post.’

Automator will now prompt you to select a post type and a specific post.

Go ahead and choose ‘Product’ as the post type from the dropdown menu. Then, under ‘Post’, select ‘Use a token / custom value.’

Next, you need to click the asterisk and add the ‘Post ID’ token in the field under it.

This tells Automator to target the exact product that triggered the recipe, ensuring the AI-generated description is added to the correct item.

Next, scroll down to the ‘Content’ field and add the ‘Response’ token from your OpenAI action. To do this, click the asterisk icon in the top-right corner of the field and add the token.

This makes sure that each product’s content is automatically replaced with the AI-generated description.

Once everything is configured, click the ‘Save’ button.

Going forward, whenever you publish a new product, a description will be created by GPT, and Automator will seamlessly integrate it into the product details.

Step 8: Test Your AI-Generated WooCommerce Product Description

With your recipe configured, activate it by switching the status from ‘Draft’ to ‘Live’ on the editor’s right side.

Your automation is now active.

Before depending on it entirely, testing is recommended.

To do this, head over to your WordPress dashboard and add a new product. Give it a title, price, image, and whatever other details you normally include, and hit the ‘Publish’ button.

Now visit the product page on your site.

If all is working well, then Uncanny Automator contacts OpenAI and generates a fresh product description automatically.

Method 2: Generate AI Product Descriptions With StoreAgent (Beginner-Friendly Option for Small Shops)

For those new to WooCommerce seeking a straightforward solution, StoreAgent is an excellent choice; it’s an inclusive AI suite designed specifically for WooCommerce.

StoreAgent comes with a ‘Product Description Assistant’ that can generate descriptions with one click.

Just keep in mind that it won’t automatically create descriptions in the background, so you’ll need to open each product and click a button.

For smaller online shops, this can actually be a good thing because it gives you more control and ensures you approve every piece of content before it goes live. However, Uncanny Automator is a better fit for larger stores.

Step 1: Install and Connect StoreAgent

First, you’ll need to install and activate the StoreAgent plugin on your WordPress site. If you haven’t done this before, you can check out our tutorial on how to install a WordPress plugin.

As soon as you activate the plugin, a new screen will appear asking you to connect your website with a StoreAgent account. Simply click the ‘Connect to StoreAgent’ button.

This will take you to the StoreAgent website, where you’ll have to enter your username and password.

If you don’t have an account, don’t worry—you can create one by clicking on the ‘Claim one now’ link.

This takes you to the registration page. Provide your email, name, and desired password.

After completing the form, select the ‘Create Account’ button.

Next, StoreAgent will ask for your website’s URL.

You need to copy and paste your site address (URL) into the required field and click the ‘Install Plugin’ button.

You’ll be returned to your WordPress dashboard, and setup finalizes automatically as the plugin is installed.

Step 2: Activate Product Description Assistant in StoreAgent.ai

Now, navigate to theStoreAgent » Settings » AI Content Tools page from your WordPress dashboard.

This area shows all the AI agents provided by StoreAgent.

Simply find the one called ‘Product Description AI’ and switch it from ‘Inactive’ to ‘Active.’

Step 3: Open WooCommerce Product to Generate AI Description

Next, go to Products » All Products in your WordPress dashboard. Pick any product you want to update by clicking the ‘Edit’ link under it.

Once the product editor opens, you’ll see a new button that says ‘Generate description with AI.’

You’ll be using this button to let StoreAgent create a product description for you.

Step 4: Customize Your AI Product Description Settings

When you click the ‘Generate description with AI’ button, a form will pop up asking you to set a few preferences before the AI starts writing.

These options help StoreAgent understand your product better and make the description sound just the way you want.

The first thing you’ll see is the option to generate a product title. If your product doesn’t already have one, then StoreAgent can create a title for you.

While not always perfect, it offers a starting point if you’re stuck or seeking ideas.

The next option is Writing Tone. This lets you specify the desired tone for your description.

For instance, select a professional tone for business items or a friendly, inspiring tone for handmade goods.

You have the ability to choose multiple tones to combine different writing styles. This ensures the final description aligns naturally with your brand’s voice.

You can also include specific facts or essential details regarding the product you’re describing.

Although optional, including key details is recommended, as it provides the AI with more context. Consider incorporating information such as the materials used, notable features, or advantages of the product.

The more comprehensive the information you provide, the more precise and compelling the generated description will become.

If your product is meant for a specific age group, such as kids or seniors, you can set that in the ‘Age Focus’ section.

If your product isn’t age-specific, simply choose the ‘No age focus required’ option.

This tells the AI whether to tailor the language toward a particular audience or keep it general.

Additionally, you’ll find an option to define your target demographic. Every product has a target audience. For example, the target audience for a dog costume is pet owners.

Identifying the correct audience ensures that the AI crafts language that resonates with those most likely to purchase your product.

A section is available for mentioning any refund policies or guarantees offered with the product.

If you wish to emphasize a money-back guarantee or your return policy, enable this feature and provide the relevant details. While seemingly minor, this detail can enhance the persuasiveness of your description.

There’s also a field to add keywords. This is useful for WordPress SEO because it can help your product page appear in search results.

Just type in the terms people are likely to search for, and StoreAgent will naturally include them in the description.

Finally, you’ll be asked to choose the description length. You can go for short, medium, or long.

Concise descriptions are suitable for straightforward products, whereas more complex products benefit from longer, more explanatory descriptions.

The decision is ultimately yours, and you can experiment with different lengths to identify what resonates most effectively with your target audience.

Step 5: Publish and Review AI-Generated Product Descriptions

After configuring all settings, click the ‘Generate Product Description’ button to initiate the AI’s description creation process.

StoreAgent immediately creates the text and displays it in a popup window. You can then review the generated content.

If you don’t like the result, just click ‘go back’ to adjust your options and try again. If you’re happy, simply click the ‘Apply AI Generated Description’ to add it to your product.

Finally, click the ‘Update’ or ‘Publish’ button to save your changes and make your product live.

After that, repeat the process with each product to create its AI descriptions.

💡Pro Tips for Better AI-Generated Product Descriptions

Even with powerful AI, crafting excellent product descriptions requires more than a simple click.

That’s why I suggest following these tips. They will make sure your AI-generated text is accurate, persuasive, and fully aligned with your brand.

1. Write clear and detailed prompts

Always include key details like features, materials, benefits, and relevant keywords for products in your prompt. The more details you include, the more accurate and persuasive the AI’s output will be.

Treat it as providing the AI with a helpful reference. For instance, a friend utilized this prompt for her fashion store:

Write a short and compelling product description for {{Post title}}. Highlight how the design makes the customer feel confident and stylish. Include the material and any standout features. Keep the tone friendly and engaging.

This resulted in professional, persuasive, and brand-aligned AI descriptions.

You can also give the AI ‘negative instructions’ to make the output better. For instance, if you find the AI often uses generic words, you could add this to your prompt:

Do not use common marketing words like "amazing," "revolutionary," or "game-changer".

For more tips, check our guide on the best AI prompts for bloggers, marketers, and social media.

2. Keep your brand voice consistent

When using AI, you need to give it clear guidance on your store’s tone—whether that’s professional, playful, or inspirational. You can share examples of your existing product descriptions or brand guidelines so the AI doesn’t switch styles randomly.

For example, the same t-shirt could be described in very different ways depending on your brand voice:

• Professional: “Made from 100% organic cotton, this t-shirt offers a comfortable fit and long-lasting quality.”
• Playful: “Your new go-to tee for Netflix marathons, coffee runs, and everything in between.”
• Inspirational: “Wear it as a reminder that simple choices—like a soft, eco-friendly t-shirt—can make a big impact.”

Consistency in tone builds trust with customers and makes your products feel cohesive across your store.

3. Treat AI as your first draft assistant

AI is incredibly powerful, but it’s not perfect. Always think of it as a tool that gets you 90% of the way there.

Your human touch adds the final 10% that ensures accuracy, corrects any awkward phrasing, and adds a unique brand personality. Always read through the generated descriptions before publishing.

4. Use bulk generation wisely

For stores with many products, generating descriptions in bulk with Uncanny Automator saves time.

However, always spot-check a few items to ensure quality and make adjustments where needed.

Common Issues and Troubleshooting AI Product Descriptions

Even with AI, things don’t always go perfectly on the first try. That is why I want to share solutions to some common problems you might run into.

Why isn’t my API connecting?

Double-check that your OpenAI API key is copied correctly and pasted into the right field. Make sure there are no extra spaces or missing characters.

Why are the generated product descriptions too generic?

Your prompts may be too vague. You can include product details, benefits, and brand context to make the AI output more specific and engaging.

How do I manage costs when using OpenAI?

Set usage limits or monitor your API usage in the OpenAI dashboard. This helps prevent unexpected charges while keeping your automation running smoothly.

Why doesn’t StoreAgent generate a description automatically for each product?

Unlike Uncanny Automator, StoreAgent requires you to click the “Generate Description” button for each product. This gives more control but isn’t fully automatic.

Why is the AI sometimes missing product details?

The AI can only work with the information you provide. Make sure your product title, excerpt, and any facts or features are complete before generating a description.

Frequently Asked Questions About AI Product Descriptions

Here are some questions that our readers frequently ask before setting up automatic AI product descriptions on their WooCommerce store.

I hope this article helped you learn how to easily auto-generate AI product descriptions in WooCommerce. You may also like to see our guide on how to automatically generate image alt text in WordPress with AI or our guide on how to use AI for marketing.

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