Most blog readers won’t return automatically to check for new content. It’s your responsibility to bring them back. Therefore, you need to find effective ways to share your blog posts with your audience.
By proactively sharing your latest posts, you can encourage visitors to return to your site, increase your website traffic, and potentially convert readers into loyal customers.
In this article, we will guide you on how to effectively share your newly published blog posts with your audience. We will share proven strategies that we implement at CanadaCreate, such as push notifications and email marketing, which keep our readers engaged and eager for more.
Why is it Important to Share Your Blog Posts with Readers?
Almost 70% of visitors who leave your website will never return. As a website owner, it’s crucial to provide them with compelling reasons to come back.
One of the most effective methods to achieve this is by sharing your new blog posts with them. If your content is valuable, you’re helping your readers succeed by motivating them to explore your latest articles.
If you operate an online store, sharing your posts will strengthen the relationship with your audience and convert subscribers into customers. For those managing affiliate or review sites, this will lead to increased views on your content, resulting in more clicks and commissions.
Let’s explore several effective methods for sharing your blog posts with your audience. You can use the quick links below to jump directly to the sharing method you prefer.
- Notify Your Blog Subscribers with Push Notifications
- Share Your Blog Posts with Your Email Subscribers
- Engage Your Social Media Followers with Your Blog Posts
- Reach Your SMS Subscribers with Blog Updates
1. Notify Your Blog Subscribers with Push Notifications
Using push notifications is one of the simplest and most effective ways to inform your readers about new blog posts.
A push notification is a message that appears on the screens of your subscribers’ devices, both desktop and mobile.
These notifications are highly effective because they appear instantly, regardless of where your visitors are. Your audience doesn’t need to wait to check their email or social media to see your updates.
Here’s an example of how a blog post notification might appear:
The simplest way to implement push notifications on your WordPress blog is by using PushEngage, the leading push notification software trusted by over 25,000 businesses.
For comprehensive instructions on setting up and sending push notifications, check out our guide on adding web push notifications to your WordPress site.
Once you activate and configure the plugin, push notifications for new blog posts will be automatically enabled on your site.
As soon as you publish a new post, a notification will be sent to all of your subscribers.
The push notification will feature the title of your blog post along with the featured image. When subscribers click the notification, they will be directed to the post on your website.
2. Promote Your Blog Posts to Your Email List
Your email list is one of your most valuable business assets and an excellent way to maintain communication with your readers.
Email subscribers who have joined your list have already confirmed their interest and are more likely to engage with your emails and revisit your website.
If you haven’t started building your email list yet, the first step is to choose a reliable email marketing service provider.
We recommend Constant Contact as it is one of the top email marketing services tailored for small businesses.
Constant Contact provides user-friendly tools for managing your email list, including easy tracking and reporting, unlimited emails, list segmentation, an image library, and more.
For comprehensive guidance on setting up your email list and sending emails, check out our detailed guide on creating an effective email newsletter.
After setting up your email list, you can begin sharing your blog posts with your subscribers.
Constant Contact equips you with all the necessary tools to share your blog posts with readers, including the ability to embed posts directly in your emails.
If you’re seeking innovative strategies to increase your email subscribers, consider implementing a yes/no opt-in, offering content upgrades, or using coupon code pop-ups on your website.
Are you in search of alternatives to Constant Contact?
There are numerous other email marketing services available, such as HubSpot, Brevo (formerly known as Sendinblue), and ConvertKit.
3. Promote Your Blog Posts to Your Social Media Followers
Social media platforms provide an excellent opportunity to connect with billions of users, grow your audience, and drive traffic back to your website.
To cultivate a dedicated audience, actively engage with your readers by interacting with them, providing updates, and sharing your content.
We consistently share our newest blog posts with our followers on Twitter and Facebook.
One major drawback of manually sharing your blog posts on social media is that it can be quite time-consuming.
Fortunately, you can automate your WordPress site so that whenever you publish a new post, it will automatically share it on social media.
The simplest way to achieve this is by using Uncanny Automator, the top WordPress automation plugin that enables you to create automated workflows without any coding skills.
It integrates with over 185 different WordPress plugins, tools, and applications, including popular social media platforms like Facebook, Twitter, and Instagram.
If you want to share your blog posts on Facebook, check out our guide on how to automatically post to Facebook from WordPress. For Twitter, refer to our guide on how to automatically tweet when you publish a new post in WordPress.
Once your automations are configured, every time you publish a new blog post, it will automatically share with your social media followers.
4. Share Your Blog Posts with Your SMS Subscribers
Using SMS messages is an effective way to share your latest blog posts with your audience. Text messages boast a high open rate, and recipients tend to read them almost immediately.
To start sending SMS messages to your subscribers, you’ll need an SMS marketing service.
We recommend Brevo (formerly known as Sendinblue) as it is one of the top email marketing platforms that also supports SMS messaging.
For further information, check out our guide on sending SMS messages to your WordPress users.
After setting up your account, you can easily share your blog posts with your audience via SMS. You’ll have complete control over who receives the messages, the content, the timing, and more.
We hope this article has helped you discover how to effectively share your blog posts with your readers. Additionally, you might want to explore our guide on optimizing your blog posts for SEO and our expert recommendations for the best WordPress plugins to increase traffic to your site.
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