You know your product is exceptional, but for some reason, your landing page isn’t converting visitors into customers. It’s quite frustrating, isn’t it?
Throughout my career, I’ve designed and analyzed numerous landing pages. I’ve witnessed how many website owners and marketers struggle to effectively convert their visitors.
What if I told you that with a few strategic adjustments, you could turn that underperforming landing page into a powerful conversion tool? That’s exactly what we’ll be discussing today.
Please note: This article is a guest contribution by John Turner, co-founder of SeedProd, a well-known drag-and-drop page builder plugin for WordPress. In this expert column, we invite a WordPress specialist to share their insights with our audience.
Learning from real-world examples is invaluable, and I’ve discovered some remarkable cases for you. Here’s a list of landing page examples we will explore today:
- WPForms
- Hostinger
- Surfshark
- Trainwell
- PushEngage
- Scentbird
- OptinMonster
- Bellana
- All in One SEO (AIOSEO)
- HelloFresh
- Lead Guru
- Visser Labs
1. WPForms
If you’re aiming to design an effective Google ad landing page, I’ve discovered an excellent example that can serve as inspiration.
WPForms launched a PPC ad campaign targeting the keyword ‘Square payments plugin’, resulting in an impressive 36% boost in conversions.
Here’s what makes their landing page so effective: the design is clean and professional, and the messaging is concise and direct.
This is precisely what you need for a PPC landing page. They recognize that visitors arriving from ads are often ready to act, so they’ve eliminated any extraneous information that could hinder decision-making.
What impresses me is how effectively they’ve matched their keywords with the content on the landing page. When someone clicks on an ad for a ‘Square Payments plugin,’ they find exactly that on the landing page—no confusion, no wasted clicks.
They’ve strategically placed the ‘Get WPForms Now’ call-to-action button in various locations on the page. This is a clever tactic to ensure that visitors can easily find the next step, no matter where they are on the page.
Key takeaways from WPForms:With PPC advertising, you’re investing money for each click. Ensure your content aligns with your ad keywords and keep your call to action easily accessible to optimize your return on investment.
In addition, I suggest monitoring your advertising performance with a tool like Google Analytics. It’s essential to make informed improvements to your landing pages based on data rather than guesswork. This approach will help you concentrate on strategies that are most likely to enhance conversions.
2. Hostinger
While converting visitors is crucial, it’s equally important to ensure that potential customers feel at ease and confident when making a purchase. I’ve noticed that aggressive sales tactics can lead to skepticism among potential buyers.
Hostinger’s landing page effectively balances persuasive selling with trust-building.
Let’s first discuss the ‘Ask AI’ chatbot feature. This clever addition provides quick answers to visitors’ inquiries, facilitating their decision-making process. Additionally, the 30-day money-back guarantee reassures customers, making them more comfortable trying the service.
The FAQ section proactively addresses common questions, which is vital for alleviating any uncertainties.
From details about WordPress usage to pricing information, they have thoroughly covered all essential aspects.
Key takeaways from Hostinger:Companies offering technical services should prioritize establishing trust alongside their sales narrative. It’s important to anticipate potential questions and address them on your landing page to eliminate any hesitation regarding the purchase of your product.
3. Surfshark
Maintaining simplicity on your landing page can significantly enhance its effectiveness. Research indicates that increasing a page’s elements from 400 to 6,000 can reduce conversion rates by as much as 95%.
Surfshark’s affiliate landing page exemplifies the power of simplicity.
The top section of the page is sleek and organized, free from distracting navigation menus that could divert visitors from the core message. The vibrant call-to-action button stands out due to its strong contrast with the overall design.
One striking feature is the personalization of the page. By referencing Mrwhosetheboss, the channel associated with this affiliate link, they effectively establish a connection with visitors arriving from that source.
As you scroll down, a slider displays rotating testimonials from well-known YouTubers. This smart use of social proof quickly fosters trust and credibility.
Social proof serves as a compelling method to influence potential customers, which is why page builders like SeedProd incorporate similar rotating testimonial features. This approach effectively highlights positive feedback while conserving valuable space on your landing page.
Key takeaways from Surfshark:Customizing your content to resonate with your audience fosters a sense of recognition and builds an immediate rapport. This connection increases the likelihood that visitors will engage with your page and trust your brand.
Implementing personalization is simpler than you may think. For guidance on adding dynamic content in WordPress, including personalized campaigns, check out CanadaCreate’s comprehensive guide.
Trainwell
While reviewing various landing page examples, I’ve encountered numerous lengthy pages filled with information. However, Trainwell demonstrates that a minimalist approach can be more effective.
They have condensed all essential information onto a single screen, eliminating the need for scrolling. This strategic choice allows users to concentrate on the key details without any distractions.
Despite the limited space, they effectively showcase strong social proof, prominently featuring ‘LOVED BY 39,000+ CLIENTS!’ alongside an impressive 4.9-star rating.
When users click the ‘Find my trainer’ button, it directs them to a straightforward survey designed to match them with the ideal personal trainer. The 14-day free trial banner at the top of the survey is a clever tactic to alleviate any potential concerns.
Key takeaways from Trainwell:Maximize your limited space by incorporating a clear call to action and elements of social proof. Additionally, offering perks like a free trial can encourage customers to sign up, reducing their perceived risk when purchasing from you.
5. PushEngage
In the realm of digital marketing, timing is crucial. If you hit the right moment, you can transform a simple campaign into a significant success. PushEngage’s landing page for Notix users exemplifies this approach effectively.
This page was strategically designed with the knowledge that Notix was shutting down, focusing on users who urgently needed a new service.
A standout feature of this landing page is the use of ‘Notix alternative’ in the main headings. This best practice can enhance your landing page’s visibility in relevant searches and boost your ad quality scores.
Another noteworthy element is their use of social proof. They showcase live notifications through TrustPulse, displaying recent purchases from various locations. This smart tactic fosters a feeling of ‘If others are buying, perhaps I should too!’
Additionally, they present customer case studies complete with real metrics.
Case studies offer tangible, measurable results that potential customers can connect with. They are more trustworthy than relying solely on testimonials, as they demonstrate real-world applications and outcomes of your product or service.
Insights from PushEngage:When creating a competitor’s landing page, incorporate their name into your headings when appropriate, but avoid keyword stuffing. Additionally, think creatively about how to showcase measurable social proof instead of relying solely on user testimonials.
6. Scentbird
Did you know that one brand increased its conversion rates by over 300% simply by adding a countdown timer? This feature leverages the psychological principle of scarcity.
As we see time running out, our brains perceive the opportunity as limited. This generates a sense of urgency that can accelerate decision-making, and Scentbird effectively utilizes this strategy.
It’s not just about the countdown; they also offer a substantial discount of 55%. This combination of urgency and perceived value creates a compelling incentive for conversions.
We are inherently motivated to seize good deals, and this setup communicates to our brains, ‘Act now, or you might miss out!’
What’s smart is how they balance this urgency with clear explanations of their service. This addresses any potential concerns without diverting attention from the primary call to action.
Key takeaways from Scentbird:Using urgency tactics like countdown timers can effectively enhance limited-time offers. By instilling a sense of FOMO (fear of missing out), you can encourage visitors to take immediate action and boost conversion rates.
OptinMonster
OptinMonster is a robust lead-generation tool that assists businesses in converting website visitors into subscribers and customers. However, they faced challenges with their landing page even as a lead generation solution.
My team collaborated with OptinMonster to enhance their landing page using SeedProd. With our page builder, they successfully created a new landing page for their PPC campaign in under 30 minutes, yielding impressive results.
The redesigned page is straightforward yet incorporates several essential features aimed at engaging and converting visitors. An animated headline captures attention instantly, while an embedded video provides a detailed explanation of the product.
They also incorporate various forms of social proof, including statistics, brand logos, and a testimonial carousel, to establish trust with prospective customers. These enhancements make the page more persuasive and credible.
The outcome? OptinMonster achieved a 47.20% reduction in their cost per acquisition, a remarkable 340% increase in conversions, and a 13.30% improvement in their click-through rate.
Key takeaways from OptinMonster:Sometimes, simplicity is key. By incorporating an eye-catching element, clearly explaining your product, and establishing trust through social proof, you can create an effective landing page.
I’ve detailed the essential components of a successful landing page in another article on CanadaCreate. For insights on what makes a high-converting landing page, be sure to check out my analysis.
8. Bellana
Bellana’s landing page exemplifies how to make a lasting first impression. Their stunning full-screen video background beautifully highlights Bali, effectively promoting high-end real estate investments.
Rather than rushing for a quick sale, they allow visitors to envision themselves in this opulent environment through captivating visuals. The sleek design features a subtle logo and a prominent yet unobtrusive ‘Schedule a Call’ button.
I’ve discovered that creating an emotional connection is vital for high-value purchases. When customers can visualize the lifestyle or advantages of a premium service, they become more emotionally engaged and motivated to proceed with their buying decision.
At the bottom of the page, there is a contact form for the business owner. This strategic placement encourages visitors to develop interest before prompting them to take action.
Key Takeaways from Bellana:Keep in mind that your landing page doesn’t have to achieve immediate conversions. Sometimes, the goal is to create a memorable experience that can lead to significant sales in the future.
An eye-catching and engaging experience can be more effective than a landing page filled with text and numerous calls to action. Allow your product to shine before prompting for a purchase.
9. All in One SEO (AIOSEO)
Imagine you operate a SaaS business offering a project management tool. To advertise it, you could launch a search ad campaign targeting phrases like ‘project management software’ or ‘project management tool.’
Consider this suggestion: develop individual landing pages for each of your main product features.
This strategy expands your audience reach, as many users search for specific solutions like ‘easy task assignment’ or ‘team time tracking’ instead of a comprehensive software package.
All in One SEO (AIOSEO) is a WordPress SEO plugin that effectively implements this strategy. Their headline and prominent call-to-action emphasize internal linking, showcasing one of the many features this plugin provides.
This strategy effectively aligns with users at their current stage in the buying journey. A person searching for an internal linking tool may not be ready to invest in a comprehensive SEO suite, but you can engage their interest with a focused solution.
Additionally, this approach paves the way for upselling opportunities. Once users experience the effectiveness of your feature, they may be inclined to explore your complete software offering.
This is precisely what AIOSEO accomplishes. After providing a detailed explanation of their internal linking tool, they showcase the additional SEO features included in the plugin. To enhance readability in this text-heavy section, the team incorporates feature boxes with icons.
Key takeaway from AIOSEO:Developing targeted landing pages for each feature of your product allows you to attract a wider audience. This enables you to address their specific needs and potentially convert users who may not have initially considered your full offering.
10. HelloFresh
I appreciate how HelloFresh’s landing page initiates the signup process as soon as visitors arrive. This clever tactic keeps users engaged and clearly demonstrates the benefits they can gain from the service.
The page effectively divides the signup process into several steps, which is an excellent strategy to enhance form completion rates.
Additionally, the floating banner effectively highlights the discount offer. This approach serves as a great reminder for users about the value they’re receiving, motivating them to complete their registration.
Key insights from HelloFresh:Sometimes, it’s more effective to visually demonstrate the benefits of your product rather than simply describing them. HelloFresh excels at this by engaging visitors right from the signup process.
11. Lead Guru
Lead Guru enhanced their landing page’s effectiveness with a simple yet impactful adjustment.
By utilizing OptinMonster, they replaced a standard form with a unique button known as a MonsterLink. When users click this button, it triggers a lightbox popup featuring the opt-in form.
This strategy cleverly leverages the Zeigarnik Effect, a psychological concept indicating that individuals are more inclined to finish tasks they have already initiated.
The results were impressive. Previously, 55% of visitors signed up, but with the introduction of the popup opt-in form, 81.8% of those who clicked it completed the signup. This represents a remarkable 26% increase!
They also implemented an exit-intent popup to capture organic traffic that might leave without converting. In my experience, this tactic is an intelligent way to maximize the potential of every visitor, providing one final opportunity to convert a lost prospect into a lead.
Insights from Lead Guru:Consider simplifying your signup process by dividing it into two steps. Instead of displaying a complete form immediately, use a button that triggers a lightbox popup form when clicked. This approach can make your page feel less intimidating and encourage more users to sign up.
12. Visser Labs
The success of Visser Labs highlights the impact of an effectively designed pricing page. Recently, my team discussed how revamping this aspect with SeedProd led to an increase in conversion rates by over 10%.
The updated page features a modern design and provides comprehensive information about the WooCommerce extension they offer. It assists customers by highlighting the ‘Best Value’ option on one plan and clearly outlines the differences among the available choices.
To enhance trust, they offer a 14-day money-back guarantee, SSL security assurances, and showcase social proof with the mention of ‘20,000+ store owners’. Additionally, they address potential customer concerns through a pre-sales question form and an FAQ section.
Lessons from Visser Labs:Ensure your pricing page is straightforward and instills trust. Clearly communicate what customers will receive and why it represents a great value. This strategy can significantly influence purchasing decisions, particularly for complex or high-priced items.
Looking to achieve the same success as Visser Labs? Discover this comprehensive CanadaCreate guide on creating an attractive pricing table in WordPress.
I hope these effective landing page examples have motivated you for your upcoming marketing campaigns. Additionally, check out these guides on enhancing your organic click-through rate in WordPress and the key reasons why your visitors may not be converting into customers.
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