Video Marketing Statistics 2025: 110+ Facts You Need

The key video marketing statistic to remember is that you have only 30 seconds to capture your audience; otherwise, 33% will leave.

No pressure, right?

At CanadaCreate, we understand this challenge intimately. Crafting compelling video tutorials is central to our mission, and we continuously experiment with methods to maintain viewer engagement.

We consistently analyze the newest video marketing data to discern effective strategies (and those that aren’t).

Whether you are new to video or want to refine your current approach, these statistics can guide you in creating superior video content in 2025.

Latest Video Marketing Statistics You Must Know

We’ve analyzed diverse data from various sources to present the most vital statistics influencing your video strategy.

Use these links to navigate directly to the section of interest:

  • General Video Marketing Statistics
    • Video Marketing Effectiveness & Return on Investment (ROI)
      • Stats About Business Video Strategy
        • Video Marketing Best Practices
          • YouTube Video Marketing Statistics
            • TikTok Video Statistics
              • Instagram Video Marketing Insights
                • LinkedIn Video Marketing Statistics
                  • Video Advertising Trends
                    • User-Generated Video Content Trends
                      • Artificial Intelligence in Video Marketing

                        Let’s dive into these video marketing statistics and see what they mean for your business.

                        General Video Marketing Statistics

                        Let’s start with some fun numbers about video marketing.

                        1. Online video makes up 82.5% of all internet traffic.

                        Yes, you read that right. When you’re surfing the web, watching TikToks, or following a YouTube tutorial, you’re part of the overwhelming majority of internet users who are consuming video content.

                        This massive percentage isn’t just a random spike. It’s the result of years of steady growth in video consumption, sped up by factors like:

                        • The rise of video-first social media platforms.
                        • Increased accessibility to high-speed internet.
                        • The global shift to remote work and video conferencing.
                        • A growing preference for video content across all age groups.

                        So, if your digital marketing strategy isn’t using video content, you’re essentially missing out!

                        But don’t feel overwhelmed if you’ve been focusing solely on text content until now. Here at CanadaCreate, we started small by creating video versions of our popular written tutorials. You can check them out on our Free WordPress Video Tutorials page.

                        This simple step helped us discover an entirely new audience that preferred video learning. From there, we expanded our video content strategy based on what our viewers wanted to see.

                        2. People watch digital video for 3 hours and 50 minutes daily, while traditional TV viewing has dropped to 2 hours and 55 minutes.

                        You might think this isn’t surprising news. After all, hasn’t online video been dominant for years?

                        Actually, this change is bigger than you’d expect. While some countries switched to online video early, others stuck with regular TV for a long time.

                        Now that digital video is winning everywhere, businesses have a better chance than ever to reach people worldwide with their video content.

                        • 92% of internet users worldwide watch online videos every month.
                        • Music videos are the most popular video content type, with 48.8% of global viewers.
                        • Comedy videos attract 35.2% of online viewers globally.
                        • Live streaming captures 28.4% of video viewers’ attention.
                        • Product reviews reach 25.9% of video content consumers.
                        • Tutorial videos are watched by 25.6% of online viewers.
                        • 38% of businesses use video marketing mostly for lead generation and sales.

                        Video Marketing Effectiveness & Return on Investment (ROI)

                        Now, let’s look at how effective video marketing really is and what kind of returns businesses are seeing from it.

                        3. 89% of people have bought a product after watching a video about it.

                        Watching how something works or how others use it can be more convincing than reading about it.

                        But that doesn’t mean just showing your product alone is enough. You need to create videos that:

                        • Show how the product works in real-life scenarios.
                        • Demonstrate the problems it solves.
                        • Share real customer testimonials.
                        • Include detailed product features and specifications.
                        • Answer any customer questions that may come up.

                        It’s also a good idea to add product videos to your online store’s product pages. This helps shoppers make confident buying decisions right when they’re most interested in your product.

                        Consider this compelling example from the cosmetics retailer, Sephora:

                        Key success indicators for 66% of marketers include engagement (likes, shares), while 62% monitor video views, and 49% pay attention to leads and clicks.

                        The relevance of specific metrics is tied to your objectives. Prioritize views and engagement to enhance brand awareness. For sales-oriented campaigns, leads and clicks may hold greater significance.

                        Most social media platforms provide integrated analytics for tracking these metrics. However, if you leverage social video marketing to boost website traffic, you might want to identify the videos driving the most visitors.

                        That’s where MonsterInsights comes in. We use it here at CanadaCreate to track our website performance. It can show us which traffic sources send us the most visitors (including social media).

                        This data helps determine which video strategies are most effective at driving traffic to our site. Consequently, we can duplicate those strategies in subsequent videos and optimize our video marketing initiatives.

                        You can also use MonsterInsights to track how visitors interact with videos on your website. Whether you’re using YouTube, Vimeo, or HTML5 videos, you can see important metrics like video plays, average watch time, completion rates, and viewer engagement.

                        These insights are valuable for creating enhanced videos that sustain viewer attention.

                        You can discover more regarding these functionalities through our comprehensive MonsterInsights assessment.

                        Further Insights into Video ROI

                        • According to 93% of marketers, video marketing provides a satisfactory return on investment (ROI).
                        • 81% of individuals have made a purchase or downloaded an application after viewing a related video.
                        • The greatest return on investment, at 21%, is seen with short-form video content when compared to other content formats.
                        • Engagement rates are highest—around 50%—for videos that run for less than 60 seconds.
                        • Live video streams can provide businesses with a 16% return on their investment.
                        • Email subject lines that include the term ‘video’ see an increase of 6% in open rates.
                        • According to 49% of marketers, live-action videos (featuring real individuals and authentic scenarios) are the most effective type for producing viral content.

                        Stats About Business Video Strategy

                        Having examined the influence of video marketing, let’s now delve into the strategies businesses use to produce and disseminate their videos.

                        5. 62% of businesses rely on employees to create videos, while 46% have dedicated video teams.

                        This shows you don’t need a professional studio to start making videos. Many successful companies simply let their team members create content using their smartphones.

                        Videos made by employees are gaining traction because they seem more genuine than highly produced advertisements. They are also more economical than employing influencers and showcase the actual individuals behind your brand, fostering trust.

                        Each strategy presents distinct advantages for turning viewers into leads. Incorporating landing page links in video descriptions proves effective because viewers already exhibit interest in your content, making them more inclined to click.

                        Integrating videos into your blog content or web pages is a good way to maintain visitor interest. This extended engagement is good for SEO and gives users more opportunity to consider your products or services.

                        To improve your video’s SEO, implement video schema markup using a plugin like All in One SEO, which we utilize at CanadaCreate. Its video schema generator simplifies the process, requiring no coding knowledge.

                        Integrating video content into email marketing is also a great idea. Some subscribers prefer watching a brief video rather than reading text, even in concise emails.

                        This is particularly useful when dealing with subjects that are more easily demonstrated visually than explained in writing.

                        YouTube dominates the video hosting space, used by 77% of businesses, with HubSpot and Vimeo following at 36% each.

                        Hosting videos directly on your site can negatively affect its speed and incur high bandwidth costs. Platforms such as YouTube increase visibility through their search capabilities. For these reasons, we advise against self-hosting videos.

                        CanadaCreate hosts tutorial videos on YouTube to help new users discover our content. This approach ensures our WordPress site loads quickly, which is critical for a positive user experience.

                        More Business Video Marketing Statistics

                        • On average, small businesses publish a video approximately every 24 days.
                        • Medium-sized businesses produce one video every 4 days.
                        • Large companies release at least one video every 3 days.
                        • 67% of businesses share videos on their websites, while 49% use email, and 43% choose LinkedIn.
                        • Currently, 40% of businesses use YouTube as a platform for their video content.
                        • The biggest challenges in creating videos are time and bandwidth (61%), adequate team resources (44%), and limited budgets (36%).
                        • For marketers, content strategy poses a challenge for 32%, whereas 15% have difficulty with remote video production.
                        • Product demonstration videos are the most common business video content at 43%, followed by online educational courses at 38%.
                        • A significant 35% of businesses concentrate their video efforts on both webinars and social media platforms.
                        • Promotional videos and advertisements are produced by 25% of companies.

                        Video Marketing Best Practices

                        This section explores what actually works in video marketing based on real data and proven results.

                        Videos that are between 30 seconds and 2 minutes long are the most effective, with 73% of marketers reporting the best performance.

                        Attention spans are decreasing, particularly on social media sites. Shorter, more focused videos tend to outperform longer ones in maintaining viewer interest.

                        Here at CanadaCreate, we use Opus to turn our longer tutorial videos into short clips. This AI tool helps us create bite-sized content that performs well across different platforms.

                        If the introduction isn’t compelling, 33% of viewers will stop watching within the first 30 seconds.

                        The beginning of your video needs to immediately capture attention. Otherwise, you risk losing a third of your potential audience before they see the core content.

                        That said, what counts as “engaging” varies by platform. Throughout the years, we’ve noticed that successful video content creators use different approaches for different platforms.

                        Viewers on YouTube often prefer creators who are direct and concise. A gadget review should showcase the first test without lengthy introductions. The traditional channel introduction is losing its appeal.

                        TikTok and Instagram Reels accept simpler hooks. A creator starting their morning routine, entering their car, or opening a laptop may suffice.

                        These ordinary scenes generate viewer curiosity. Seeing someone get in their car, viewers wonder about their destination or the upcoming story.

                        Platform and audience awareness is key. Regardless, ensure your opening seconds are impactful.

                        Calls to action tend to perform optimally in the last 25% of videos.

                        The placement of a product promotion or affiliate link is significant. The final quarter of your video can be an effective place for these promotional elements.

                        As an example, place a CTA near the 15-minute mark in a 20-minute tutorial. By this point, viewers understand the core ideas and are prepared to act.

                        This is not a rigid guideline. Some creators effectively use CTAs in the middle of longer tutorials, when viewers may seek specific information.

                        Test different placements and monitor your audience’s engagement levels.

                        More Video Marketing Best Practices

                        • Videos under 5 minutes get better conversion rates with CTAs near the end.
                        • More than half of marketing professionals (51%) report that capturing audience attention quickly is their primary concern.
                        • Around 41% of video content incorporates annotations, calls to action, or forms for lead generation.
                        • Approximately 27% of videos are published with either closed captions or full transcripts.
                        • Videos that are subtitled or captioned tend to get about 40% more views than videos lacking them.
                        • The first and fourth quarters of the year are the best for video views, with the highest activity in March and October.
                        • Typically, video views are at their lowest during the months of June and July.
                        • Some content creators have had success by posting during less common hours (2 a.m. to 4 a.m. EST), sometimes achieving 60% better engagement.

                        YouTube Video Marketing Statistics

                        YouTube is still the leading platform for distributing video content. Here’s what you should know if you want to build a successful YouTube channel.

                        Videos that appear on the first page of YouTube search results are, on average, about 14 minutes and 50 seconds long.

                        This suggests that YouTube users often want content that is thorough and complete. While shorter videos are more common on other social platforms, YouTube viewers will typically watch longer for detailed information.

                        Don’t worry too much about that specific time, though. Both longer documentaries and shorter tutorials can rank well.

                        It’s most important to ensure your video length is appropriate for thoroughly covering your topic and providing value.

                        The YouTube algorithm prioritizes videos that are able to maintain viewer attention. This makes sense, because high retention rates are a good sign that your video content is both valuable and interesting.

                        To retain viewers, present the most compelling information upfront. For longer videos, add chapter markers. Cut out any unnecessary content that might bore viewers.

                        For how-to videos, add timestamps in the description. Viewers can then quickly jump to the sections they need.

                        Regularly check your YouTube analytics to pinpoint where viewers exit your videos. Knowing this helps you refine your content.

                        13. YouTube Shorts have a 5.91% engagement rate, outperforming both TikTok (5.75%) and Instagram (5.53%).

                        This strong engagement probably stems from the combination of YouTube’s established user base and the engaging short video format.

                        Shorts are displayed with standard YouTube videos, increasing discoverability for users already on the platform.

                        If you’re already making long-form YouTube videos, try creating Shorts from them. AI tools like Opus can locate the most engaging parts of your videos and turn them into short-form content.

                        In contrast to personalized recommendations, YouTube’s Trending feed reflects trending content in your country, independent of your viewing history.

                        Viral content can spread more rapidly within certain regions. Publishing content during peak hours in your target country may increase your likelihood of trending.

                        More YouTube Video Facts and Data

                        • The average view count for a YouTube Shorts video is 646.89 views.
                        • YouTube Shorts content creators upload an average of 0.66 videos each day, second only to TikTok creators.
                        • 78% of social media users have a YouTube profile, with 32% visiting daily and 47% weekly.
                        • The typical daily time spent watching YouTube content is 48.7 minutes per user.
                        • YouTube views come primarily from mobile devices (47.9%) and smart TVs (39.2%), with desktops accounting for 12.9%.
                        • YouTube engagement is highest on Thursdays and Fridays between the hours of 12 p.m. and 4 p.m.
                        • On YouTube, videos that maintain a viewer retention rate above 70% in the initial 30 seconds are more likely to rank well.
                        • YouTube’s user base exceeds 1.058 billion, with India (24%) and the United States (12%) having the largest share of users.
                        • YouTube Shorts creators make between $0.01 and $0.07 per 1,000 views, whereas longer videos earn $1.25 to $2.5 per 1,000 views.
                        • Branded content on YouTube is engaged with daily by 32% of users, while 47% engage with it weekly.
                        • 40% of YouTube Shorts viewers don’t use TikTok or Instagram Reels.
                        • MrBeast’s “Would You Fly to Paris for a Baguette?” Short holds the record for most likes at 54 million and counting.

                        TikTok Video Statistics

                        Here are some stats that show how users are using TikTok and what’s actually working on the platform.

                        15. 64% of TikTok users have bought something from TikTok ads/shoppable content.

                        This high conversion rate shows TikTok isn’t just for entertainment – it’s becoming a powerful social commerce platform. The app’s format makes it easy to showcase products naturally, helping even small businesses make sales.

                        Many small business owners use TikTok live sessions to engage shoppers. For example, an online boutique can host regular TikTok lives to show dresses, discuss sizing, and offer styling advice.

                        Seeing products used helps buyers feel more secure about their purchases.

                        To showcase your TikTok presence, use the Smash Balloon TikTok Feed plugin to display TikTok videos on your WordPress site, converting website visitors into TikTok followers and customers.

                        For more information, see our guide on embedding TikTok videos in WordPress.

                        TikTok accounts exceeding 50,000 followers upload an average of 0.9 posts daily, the highest posting rate across platforms.

                        TikTok prioritizes creators who post consistently, more so than other platforms.

                        Businesses should maintain a consistent TikTok content schedule, focusing on authentic content over high production value to connect with their audience.

                        If you’re struggling with content ideas, AI can help. Just try this ChatGPT prompt: “Create 5 TikTok video concepts for a [your business type] that align with current trends and include hook ideas, talking points, and suggested hashtags.”

                        Explore our guide on the best ChatGPT prompts for marketers for more creative prompts.

                        17. 71% of TikTok users prefer seeing brands post casual, unpolished content.

                        TikTok users want to see real, natural content from brands. They’d rather watch something that feels honest than a perfect-looking ad.

                        This is great news for your business – you don’t need fancy cameras or editing skills. Just grab your phone and show what happens at your business each day. Quick videos of your team at work or simple product demos often get more views than expensive marketing videos.

                        ClickUp is one brand that does this brilliantly. They create funny videos showing their team’s daily struggles in the workplace. These moments, while not directly selling their product, show they can empathize with their target audience.

                        18. On average, it takes 14 days for a video to go viral on TikTok.

                        That being said, chasing viral success isn’t always the best strategy. It’s more important to build a loyal audience that consistently engages with your content.

                        To build a loyal TikTok following, focus on these strategies:

                        • Post at the same times each week so your audience knows when to expect content.
                        • Respond to comments within the first hour of posting to boost engagement.
                        • Create series-style content (like “Monday Marketing Tips” or “Weekly Product Spotlights”).
                        • Use your analytics to see which types of videos your audience watches fully.
                        • Join conversations in your niche by duetting or stitching relevant creators’ content.

                        More TikTok Video Marketing Stats

                        • US adults spend 58.4 minutes daily on TikTok on average.
                        • On average, TikTok accounts with over 50,000 followers can get 91,400 views per video.
                        • 54% of TikTok users engage with brand video content daily, making it a key platform for social media video marketing.
                        • TikTok has become the top video marketing channel for reaching Gen Z, beating traditional marketing platforms like Instagram and YouTube.
                        • The average short video on TikTok gets 18,173.32 views – significantly higher than video stats from other social media platforms.
                        • Through the Creator Fund, TikTok pays content creators $0.02 to $0.04 per 1,000 video views.
                        • TikTok’s new Creativity Program Beta offers higher video marketing ROI, paying up to 20x more than the TikTok Creator Fund (about $400 to $800 per million views).

                        Instagram Video Marketing Insights

                        The latest numbers show that Instagram Reels are changing how businesses reach customers.

                        19. Instagram Reels get 22% more engagement compared to standard video posts.

                        Today, almost everyone watches videos on their phones held vertically. Smart marketing agencies have adapted by creating two versions of every video: one vertical for platforms like Reels and TikTok and one horizontal for YouTube and traditional media.

                        Pro Tip: When shooting videos, frame your subject in the center with plenty of space around them. This gives you the flexibility to crop for both vertical platforms (like Reels and Stories) and horizontal ones (like YouTube) without losing any important content.

                        20. Instagram has the highest short-form video engagement rates (3.79%) for accounts under 5,000 followers compared to other platforms.

                        While TikTok might get more overall views, Instagram Reels often get better engagement for smaller accounts.

                        The platform’s algorithm seems to favor quality over quantity, focusing on how well your content resonates with viewers. This creates a more level playing field where even niche businesses can build engaged communities.

                        But remember that consistency is still key to maintaining engagement. We recommend using a social media scheduling tool like Revive Social that makes it easy to plan and post your content regularly.

                        It lets you schedule posts across multiple platforms with just a couple of clicks, saving you time while maintaining a consistent presence.

                        Think of it this way: When someone’s scrolling through their Reels feed, they’re more likely to watch a shorter video completely.

                        This higher completion rate signals to Instagram that your content is engaging. This will prompt the algorithm to show it to even more people. It’s a snowball effect that can help your Reels reach viral status faster.

                        So, try to deliver your main message in the first 30 seconds, then use the remaining time for supporting information or a call to action. This way, even if viewers don’t watch the full Reel, they still get your key message.

                        More Instagram Reel Statistics

                        • 84% of all social media users have an Instagram account, the highest of all social media platforms.
                        • Instagram Reels average 16,152.88 views per post, making them the second most-viewed short-form video format after TikTok.
                        • Instagram accounts with over 50,000 followers post an average of 0.55 Reels per day and gain an average of 65,800 views per Reel.
                        • Instagram accounts with over 50,000 followers post Reels every 2 days, while those under 500 followers post every 5 days.
                        • The average Instagram Reel receives 243 likes, 8 comments, and 28 saves.
                        • Instagram users now spend 50% of their time on the platform watching Reels.
                        • Instagram videos that are under 15 seconds get the highest engagement on the platform.
                        • Instagram accounts with 5,000-10,000 followers achieve a 3.72% engagement rate on Reels, outperforming similar-sized accounts on TikTok and YouTube Shorts.
                        • Every minute, 694,000 Instagram Reels get shared via direct messages.

                        LinkedIn Video Marketing Statistics

                        Did you know that LinkedIn has joined the short-form video trend? Here are the latest video marketing statistics that show why B2B businesses should pay attention.

                        22. LinkedIn users are 5 times more likely to engage with video posts than with other content types.

                        This makes sense for B2B marketing because LinkedIn is where professionals go to learn and connect. Unlike TikTok or Instagram, LinkedIn users are actively looking for business insights and industry knowledge.

                        Here’s how to make LinkedIn videos work for your B2B business:

                        • Start with your most valuable insight first – busy professionals won’t wait.
                        • Add captions since many watch without sound during work hours.
                        • Share specific industry knowledge rather than general business tips.
                        • End with a clear call to action like “Download our full report” or “Book a demo.”

                        More LinkedIn Video Insights

                        • LinkedIn users spend 3 times longer watching video ads compared to static ones.
                        • 70% of marketers choose LinkedIn as their primary video platform for B2B content.
                        • LinkedIn live streams get 7 times more reactions than regular video posts.
                        • Live videos on LinkedIn receive 24 times more comments than standard video uploads.

                        Next, let’s look at some data showing what makes video ads successful.

                        23. 74% of viewers prefer video ads that relate directly to the content they’re watching.

                        While content creators can’t control ad placement, advertisers should focus on contextual targeting.

                        Think about it: someone watching cooking videos is more likely to engage with kitchen gadget ads than random product promotions. This is why platforms like YouTube now offer topic-specific ad targeting. It lets advertisers show their ads only on relevant channels and videos.

                        24. 60% of viewers prefer non-interrupting ad formats.

                        This explains why sponsored segments in YouTube videos are so effective when done naturally. Take Answer in Progress, for example. When sponsored by Hostinger, they didn’t just read a promotional script about web hosting.

                        Instead, they naturally incorporated building a website into their videos, showing the product in action while delivering valuable content.

                        This type of native advertising works because it feels like part of the content rather than an interruption.

                        The best creators find creative ways to include sponsored messages in their regular content. This makes the advertising feel less like an ad and more like useful information.

                        More Stats About Video Ads

                        • Around 65.9% of viewers skip ads whenever possible, making engaging content crucial for success.
                        • YouTube advertising generates 3.9 times more sales compared to traditional TV commercials.
                        • Vertical eCommerce videos with a paid partnership have 20% more conversions per dollar than other types of vertical videos.
                        • Adding voice-over narration to video ads increases conversion rates by 3%.
                        • Companies worldwide spend around $176 billion on video advertising.
                        • Companies using multiple Google advertising platforms together see 108% higher ROI.

                        Authentic customer content is becoming more powerful than traditional advertising. Here’s what the data reveals about user-generated videos.

                        25. 74% of shoppers trust customer videos more than brand or influencer content.

                        This statistic reveals a cost-effective marketing opportunity. Instead of spending thousands on influencer partnerships, consider starting a customer referral program that encourages video reviews.

                        If you need help, then we’ve created a detailed guide on turning WooCommerce customers into affiliates using AffiliateWP. This plugin makes it easy to set up an affiliate program that makes your buyers want to promote your products.

                        You can also launch viral video contests where customers share their experiences with your products. Just check out our guide on running successful social media contests to get started.

                        26. Shoppers are 91% more likely to purchase products that have video reviews.

                        This powerful conversion statistic shows why you should showcase customer videos on your website. You can add a video testimonial section to your homepage and display product-specific reviews directly on product pages.

                        Again, we don’t recommend uploading a video directly to your website.

                        Instead, use a WordPress video gallery plugin like Smash Balloon YouTube Feed to create an organized collection of customer reviews. This makes it easy for potential buyers to see real people using and recommending your products.

                        For more information, head over to our step-by-step guide on how to create a video gallery in WordPress.

                        More User-Generated Video Content Findings

                        • 61% of Gen Z shoppers always look for customer reviews in video format before making a purchase.
                        • 72% of Millennials consider user-generated content essential to their buying decisions.
                        • Only 29% of Baby Boomers actively seek out shopper videos when shopping online.
                        • 88% of shoppers look for customer videos when buying clothing online.
                        • 76% of consumers want to see user videos before purchasing shoes.
                        • 74% of people seek out customer video reviews for health and beauty products.
                        • 84% of online shoppers expect to find customer videos directly on product pages.
                        • 54% of users want to see customer videos while browsing category or search results pages.
                        • 89% of consumers rely on user-generated videos to see how products look in real-life situations.

                        Artificial Intelligence in Video Marketing

                        Artificial intelligence (AI) is no longer just a buzzword – it’s becoming an essential tool for content creators.

                        Let’s see how AI has influenced video marketing.

                        27. AI video tools reduce production costs by 80%, cutting production time from 3 weeks to 24 hours.

                        Tasks that once required an entire production team can now be handled by a single marketer with the right AI tools.

                        Here are some examples of what’s being automated:

                        • Video editing and color correction that used to need professional editors
                        • Background removal and scene transitions that previously required complex software
                        • Voice-over generation that once needed hiring voice actors
                        • Music selection and audio mixing formerly done by sound engineers
                        • Automatic reformatting of videos for different platforms (think TikTok, Instagram, YouTube)

                        For small businesses, this means you can now create professional-looking videos without technical expertise. That being said, expenses can still add up if you use premium AI tools for your videos.

                        28. AI-generated closed captions can increase viewer retention by 65%.

                        This is likely because many people watch content without sound during work hours or in public places.

                        Adding captions is now easier than ever with free AI tools. Canva‘s video editor, for example, automatically generates accurate captions in seconds. You can even customize the style to match your brand’s look and feel.

                        • One company reported that their training video production time dropped from 13 to 5 days after implementing AI tools, marking a 62% efficiency increase.
                        • Currently, 18% of marketing teams actively use generative AI tools for video creation.
                        • 50% of all video marketers now rely on AI to generate scripts and content outlines.
                        • 58% of consumers are skeptical about AI-generated video content.

                        Sources:

                        Adam Connell, Backlinko, Demand Sage, DigitalJoy, eMarketer, Facebook, GumGum, HootSuite, HubSpot, LinkedIn, Loomly, Pictory, Power Reviews, Priori Data, Retention Rabbit, SendShort, Social Insider, Sprout Social, Statista, Super Office, Synthesia, Think With Google, TikTok, VidIQ, Wistia, Wyzowl, YouTube Creator Academy, and Zebracat.

                        And that is all for our list of amazing video marketing statistics. If you want to discover more insights about digital marketing, just check out the guides below:

                        • Content Marketing Trends — What’s Hot and What’s Not
                        • Podcasting Statistics You Must Know (Complete Roundup)
                        • Nonprofit Marketing Statistics and Insights You Should Know
                        • Mindblowing SEO Statistics and Trends (Ultimate List)
                        • Impressive eCommerce Statistics You Won’t Believe
                        • Social Media Statistics (Ultimate List for Bloggers)
                        • Affiliate Marketing Statistics You Need to Know
                        • Blogging Statistics, Trends & Data – Ultimate List (UPDATED)

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