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United Condos Landing Page & Marketing
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United Condos is a new condo project in Toronto, developed by Davpart Inc. The company was looking to generate interest and leads for the presale of their condos. 

As a result, they approached our digital marketing agency to create a comprehensive digital marketing campaign for the project. We developed a landing page and implemented Google Search Marketing to help drive traffic and generate leads. This case study will highlight the strategies we used and the results we achieved for United Condos.

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LANDING PAGE DESIGN

The landing page we developed for United Condos was designed to be visually appealing and easy to navigate. We used high-quality images and videos to showcase the project’s features and amenities, including its modern design, central location, and panoramic views of Toronto’s skyline.

To make the page more user-friendly, we ensured that it was optimized for both desktop and mobile devices. This was important, as many of our target audience would likely be browsing on their mobile phones. The page had a clear and concise layout, with information presented in an easy-to-read format.

We also included a lead generation form on the landing page to capture user information and generate leads for the project. The form was strategically placed above the fold and prominently displayed on the page, making it easy for users to fill it out.

To further incentivize users to fill out the lead generation form, we included a call-to-action (CTA) that highlighted the benefits of living at United Condos, such as its proximity to popular restaurants, shops, and entertainment venues.

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LEAD GENERATION

To kick off the campaign, we began by analyzing the target audience of United Condos. Based on our research, we identified that our target audience was primarily made up of millennials, aged 25-34, who were interested in living in a modern, urban environment. Using this information, we developed a landing page that showcased the project’s features, amenities, and location, all designed to appeal to our target audience.

We then implemented Google Search Marketing using a combination of search ads and display ads. Our ads were targeted at users in Toronto who had shown interest in real estate or were searching for similar properties. We also used retargeting ads to re-engage users who had previously visited the United Condos landing page.

To maximize the effectiveness of our digital marketing campaign, we used A/B testing to optimize our landing page and ad copy. We tested various headlines, images, and calls-to-action to determine which versions were the most effective in generating leads.

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