SR Capital Mortgage is a mortgage brokerage firm located in Toronto, Canada. The company has been in business for six years and specializes in providing mortgage loans for residential and commercial properties.
SR Capital Mortgage had been struggling to generate leads and increase their customer base despite their years of experience in the mortgage industry. They had tried various traditional marketing techniques such as print ads, billboards, and radio spots, but were not getting the desired results. The company approached us to create an effective online marketing strategy that would help them generate leads and attract new customers.
LANDING PAGE DESIGN
We recommended creating a landing page that would be optimized for search engines and tailored to attract potential clients looking for mortgage services in Los Angeles. We conducted extensive keyword research to identify the most relevant search terms potential clients would use when searching for mortgage services in the area. We then used the research to optimize the landing page for search engines and created content that would engage potential clients and encourage them to take action.
In addition to creating a landing page, we also recommended launching an online advertising campaign to promote the landing page and drive traffic to the website. We created a Google Ads campaign that targeted potential clients within Los Angeles searching for mortgage services. We also created a Facebook Ads campaign that targeted potential clients based on their interests and demographics.
LEAD GENERATION
The landing page and online advertising campaign were a huge success for SR Capital Mortgage. Within the first month of launching the campaign, the company saw a significant increase in website traffic and leads generated. The Google Ads campaign generated over 50 leads, and the Facebook Ads campaign generated over 100 leads. The landing page had a conversion rate of over 56%, which was significantly higher than the industry average of 20-30%.
