Plaza Midtown Condos is the first of two pre-construction Toronto condos at the corner of Yonge & Eglinton. Developed by Pure Plaza, this condo is sure to impress and rival against other developments in the Mount Pleasant West area.
The objectives of the campaign were to generate leads and increase interest in Midtown Plaza condos. The landing page design needed to be visually appealing and provide all the necessary information about the development, including floor plans, amenities, and pricing. The campaign needed to target potential buyers in the Toronto area, with a focus on young professionals and families.
LANDING PAGE DESIGN
Canada Create began by conducting market research to identify the target audience and their preferences. They used this information to create a landing page that would appeal to the target audience and provide all the necessary information about the development.
The landing page was designed to be visually appealing, with high-quality images and an easy-to-use layout. It included a sign-up form for interested buyers to receive more information and updates about the development. The form was prominently displayed on the page and included a call-to-action to encourage visitors to sign up.
To drive traffic to the landing page, Canada Create used Google Ads to target potential buyers in the Toronto area. They used a combination of keywords and demographics to ensure the ads reached the right audience. The ads were designed to be visually appealing and included a clear call-to-action to encourage visitors to click through to the landing page.
LEAD GENERATION
The presale condo campaign was a success, generating a high volume of leads and interest in the Midtown Plaza development. The landing page received a high click-through rate, with many visitors filling out the sign-up form to receive more information.
The Google Ads campaign was also successful, driving a significant amount of traffic to the landing page. The ads were well-targeted, resulting in a high click-through rate and low bounce rate.
