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Lead generation for a Energy client, delivered by Canada Create.
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Grasshopper Solar introduces Toronto residents and businesses to solar energy, with residential and commercial installation, maintenance and direct purchase programs.
The solar market is growing, and Grasshopper Solar wanted to stand apart from other installers, raise the number of enquiries, turn more visitors into consultation requests and grow its large-scale projects. As its lead generation agency, Canada Create brought landing pages, video production and lead capture into one project.
We designed landing pages that explain the benefits of solar energy with clear visuals and informative graphics, answer the questions buyers usually ask, and guide visitors to a lead capture form. The pages were built mobile-first, so they read well on phones and tablets. See landing page design.
We built a modern, responsive landing experience that presents the residential and commercial offers side by side, with clear calls to action and a consultation request flow designed for mobile users. The goal was more qualified enquiries, a simpler consultation request and faster follow-up. See lead generation and solar marketing.
Working with the company’s marketing team, we produced a video commercial that explains the benefits of solar power for homeowners and businesses, with animations, informative graphics and customer testimonials. It was made to educate first and to answer common questions about solar panels, for use on social media, the website and email campaigns. See video production.
Grasshopper Solar’s offers, the consultation request and the explainer video now work as one path: a visitor who arrives from an ad or a post finds a page that answers the usual questions about solar, a video that explains the benefits, and a short request form that works on a phone.
8 visuals from the project. Select any image to view it full size.
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