Best GTA Rates is a mortgage brokerage company based in Toronto, Ontario. The company specializes in providing clients with competitive rates and personalized mortgage solutions that are tailored to their unique financial situation and goals.
Best GTA Rates wanted to generate more leads for their mortgage services and increase their online presence in the highly competitive GTA market. They had a website, but it wasn’t optimized for lead generation and they had little presence on social media.
Our team worked closely with Best GTA Rates to create a targeted landing page and social media marketing campaign. We began by conducting thorough research on the target audience and identifying the key pain points and motivations of potential clients. This information was used to create messaging that resonated with their target audience.
CUSTOM LANDING PAGE DEVELOPMENT
We designed a high-converting landing page that was optimized for lead generation. The landing page featured clear calls to action and a simple, user-friendly layout that focused on the benefits of Best GTA Rates’ services. We also included social proof in the form of client testimonials and a satisfaction guarantee.
LEAD GENERATION
We created a social media marketing campaign that targeted potential clients in the GTA area. We focused on creating informative and engaging content that provided value to our target audience. This included tips for first-time homebuyers, information on the latest mortgage rates, and other relevant topics.
To drive traffic to the landing page, we used targeted social media advertising. We created custom audiences based on demographics, interests, and behaviours that aligned with our target audience. We also used retargeting to show ads to people who had visited the Best GTA Rates website or engaged with their social media content.
The combination of a targeted landing page and social media marketing campaign helped Best GTA Rates to increase their online presence, generate leads, and improve conversions. The campaign’s success was due to the careful targeting of the right audience, informative and engaging content, and effective use of social proof and calls to action.
