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This Is Why You Need A Website

There are many ways to market your business; nowadays it’s hard to keep track of all the marketing avenues that are available for free online. Businesses and organizations have gotten creative with how they have adapted the traditional portfolio, by using platforms like Instagram or Facebook to highlight one’s work, to creating videos on YouTube to supplement the work one has already posted online. Even with all the new marketing methods out there, one thing remains true - a website is one of the best ways to highlight your portfolio and offer your services, and here’s why:

Websites Work.

...and they work for everyone. Whether you’re a freelance artist trying to highlight your recent works or a 10-year business looking to raise your sales, a website can work for you. It is versatile, it can be unique, and it can have all the information your clients need right at their fingertips. It’s accessible, it’s easy and best of all - it’s free! Even small premiums that are paid to websites or online website making platforms are cheap, so if you want to take your website to the next level, you can guarantee that it won’t be an expensive feat.

A Website is Timeless.

Even with all the new platforms and marketing strategies popping up, websites are forever. There isn’t going to be a time when we won’t use a website for something, whether you are logging into a social media platform or uploading your content to a video-sharing website, websites will always be a part of the internet. Creating a website is one of the most obvious and effective mediums to market through.

30% of consumers won’t buy from a business without a website.

If you needed statistical data to convince you - here’s an outstanding stat. 30% of consumers that participated in a marketing study confirmed that they wouldn’t take a business without a website seriously. Considering, how easy it is to create a website and without a website, you are legitimizing yourself on the internet, and you don’t want to miss out on that extra revenue by an oversight.

There are plenty of ways to go about creating a website, whether you decide to venture onto the World Wide Web and try it out yourself or hire a freelancer to create one for you. Regardless of how you go about it, you’ll want to make sure to incorporate these hot new web design trends while you do it.

Dark Mode.

It isn’t a coincidence that iPhone updates and streaming websites now have a dark mode option. Whether it’s easier on the eyes for some or just a cool new way to take in information, it is popular and growing in popularity - try it out.

Mixing photography with graphics.

To gain an audiences’ attention images are important. A picture speaks a thousand words and people love seeing things that can help visually stimulate them. Everyone loves taking pictures, and someone at your business probably does too. Make sure to add some original photography to your site in addition to other graphics and imagery - consumers love a personal touch. 

White Space.

Though it may seem to contradict the first trend, having blocks of white pages is also something that is tried and true, trendy and loved by all. Having too much on your website can make it look cluttered and messy making it hard for the reader to focus on it. Remember that sometimes simple is best.

Make sure to give these trends a try and have fun creating your new website!

If you want to know more information or you are still struggling with building a website, Canada Create has a strong professional team that is highly skilled in website design that is willing to help you in any way. If you want to set up a meeting to talk with our members email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at (416) 273-9030.

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