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How Companies Are Becoming Creative With Quarantine And Social Distancing Measures

Companies all around the world have been affected by the ongoing COVID-19 pandemic. Some have had to completely stop operations; many have had to lay off or furlough their staff while others have had to completely move to a work-from-home setup.

Despite these unprecedented times, there are still ways for companies and organizations to be creative when it comes to finding ways to generate business, headlines, or goodwill.

Logos

The term “social distancing” has become even more prevalent in society ever since the pandemic broke out. Governments all around the world have encouraged citizens to adopt the practice of maintaining space away from each other and to stay at home as much as possible to help prevent the spread of the disease.

A number of companies played their part and encouraged the practice of social distancing by changing up their logos. For example, the likes of Audi, McDonald’s, Volkswagen, and Coca Cola to name a few have all tweaked their logos by spacing them out.

 The key message from all these companies is urging their millions of customers to follow the recommended guidelines and ultimately help flatten the curve in their respective countries. It’s hard to say how much of an impact these logo changes made, but they certainly created buzz and awareness.

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Free Content

With no live sports to broadcast, a number of sports leagues have been providing free content. NFL Game Pass, for example, is free until May 31; NBA League Pass was open to the public until April 22; and MLB.TV is available for a limited time. Others like boxing promotions and the UFC have been uploading free fights and documentaries on YouTube to keep fans interacting about the sport.

Channels like ESPN have also been re-airing classic games and fights while the sports network, along with Netflix, notably moved up the release date of its highly anticipated Michael Jordan documentary The Last Dance from June to April. Disney + has been doing the same with some of its movie offerings while Bell Media's Crave service extended its free trial from seven to 30 days.

It’s an effective way to keep fans busy at home, create consumer goodwill and potentially lead to long-term subscribers. After all, an online study by Invoke found that 75 percent of respondents were watching more streaming content after the pandemic struck.

Adapting Online

As a number of companies are affected by the pandemic, so are digital marketing agencies who manage them as their clients. In order to retain and help benefit these clients during these uncertain times, agencies are switching up their focus in many ways.

Some changes include:

● Presenting alternate options and adjusting payment plans in order to keep clients for the long run.
● The added implementation of local SEO with more consumers at home looking for products and services closest to them.
● Reaching out to customers on email to provide updates and look for feedback which, in turn, builds trust.
● Added emphasis on social media with more people confined at home and looking for interaction. Minutes spent on social media by Canadians increased by 70 percent comparing the week of February 3-9 with March 16-22 according to comScore.

Here at Canada Create, one of our main goal remains the same: making sure our clients are happy and satisfied, which is why we are doing our utmost best in adapting our digital tools during this pandemic and getting projects done. Also, our team’s safety is a priority, that is why our team members is working remotely but remains, committed to deliver top quality services for each of our projects.

If you would like more information or are interested in setting up a meeting to talk with our team of professionals, you can email us at This email address is being protected from spambots. You need JavaScript enabled to view it. or call us at (416) 273-9030. Stay Safe and Take Care!

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