BRANDING

Previous Next
Branding

How companies and Brands responded to George Floyd’s Death/Black Lives Matter protests

The ongoing Black Lives Matter protests across the world following the tragic death of George Floyd are becoming a monumental moment in our time. More than ever, it seems people are seriously taking note of the struggles and injustices the black community worldwide regularly face, and are doing all they can to show solidarity, call for reform and make a difference.

While in the past, companies and brands would shy away from social justice issues, now more than ever, it is an expectation to make a public stand. In the wake of Floyd's death, a number of companies and brands have done just that.

Ben & Jerry’s

Ben & Jerry's has long shown their support for the Black Lives Matter movement, having done so four years ago as well. However, this time, they went a step further as they came up with four steps to help dismantle white supremacy.

Those included:

  1. Calling upon politicians to take steps towards healing and reconciliation
  2. Calling upon Congress to pass legislation to study the effects of slavery and discrimination to recommend remedies
  3. Support Floyd's family by creating a national task force to draft bipartisan legislation aimed at ending racial violence and increasing police accountability
  4. Calling on the Department of Justice to reinvigorate its Civil Rights Division and reinstate policies rolled back under the Trump Administration such as constant decrees to curb police abuse.

Ben and Jerry's Twitter Post

Nike

Nike is another brand that hasn’t shied away from controversial issues, clearly represented by them standing by former NFL quarterback Colin Kaepernick.

They notably made a play on their famous “Just Do It” slogan by changing it to “For once, Don’t Do It” as they urged the public not to ignore racism and pretend it isn’t a problem in America.

Nike also announced a $40 million commitment across many of its brands to invest and support organizations that focus on social justice, education and addressing racial inequality in America. This was in addition to Michael Jordan and the Nike-owned Jordan Brand donating $100 million over the 10 years to similar organizations.

McDonald’s

McDonald’s supported the cause by naming some of the prominent victims of police brutality in a video, stating that they were one of us.

Mc Donald's Twitter Post

The fast food giant also stated it would be donating to the National Urban League and the NAACP as they remained defiant in not tolerating inequity, injustice or racism.

Verizon

Verizon responded by investing $10 million in social justice organizations such as the National Urban League, NAACP and Rainbow/PUSH.

Verizon CEO Hans Vestberg made the following statement:

"Verizon is fiercely committed to diversity and inclusion across all spectrums because it makes us and the world better. We cannot commit to a brand purpose of moving the world forward unless we are committed to helping ensure we move it forward for everyone.”

----

These are just how a few companies and brands responded to the issue.

It’s important to speak out, but it’s also important to truly believe in the cause and contribute to real change, and not just jump on the bandwagon. Canada Create stands with George Floyd and the entire Black Lives Matter movement. We say no to racism!

Image

Follow Us

Search

126 Willowdale Avenue, North York, Ontario