Keeping your WordPress blog subscribers updated on the latest posts is an effective way to enhance engagement and build a dedicated community. This approach encourages them to revisit your site, explore new content, and interact with your offerings.
At CanadaCreate, we implement various strategies to inform our readers about new content. We utilize push notifications, our RSS feed, and promote new posts through social media and our email newsletter. Using multiple methods helps us reach a broader audience.
In this article, we will guide you on how to notify your subscribers when new posts are published on your WordPress blog, encouraging them to return for valuable insights and updates.
The Importance of Notifying Subscribers About New Posts in WordPress
For many websites, nearly 70% of visitors do not return. By informing subscribers of new posts, you increase the likelihood that they will revisit your WordPress site to read your latest content.
This approach allows you to provide greater value and strengthen your relationship with subscribers. For online stores, notifying subscribers about new posts can help convert them into loyal customers.
Let’s explore step-by-step how to inform your subscribers about new posts using various methods. Use the quick links below to navigate directly to the method you prefer for sending notifications.
- Notify Email Newsletter Subscribers About New WordPress Posts
- Automatically Send RSS Emails to Your Subscribers
- Notify Push Notification Subscribers About New WordPress Posts
- Comprehensive Guides on Email Marketing for WordPress
Step 1: Notify Email Newsletter Subscribers About New WordPress Posts
Your email list is one of the most effective ways to inform your subscribers about newly published blog posts.
If you haven’t set up your email list yet, it’s essential to select the right email marketing service provider to begin.
We recommend Constant Contact as it is one of the top email marketing services tailored for small businesses.
It is user-friendly and ideal for beginners, offering simple tracking and reporting, unlimited emails, social media sharing tools, segmentation options, a free image library, and much more.
Additionally, it provides exceptional customer support through various channels such as live chat, email, phone, and more, ensuring you receive assistance whenever you need it.
Constant Contact provides all the necessary tools to share your latest blog posts with your email subscribers. You can even include your new blog post directly in your email.
For comprehensive instructions on setting up your email list and sending emails, refer to our guide on creating an effective email newsletter.
If you are using a different email marketing platform such as HubSpot, ConvertKit, or Drip, the process will be quite similar.
Method 2: Automatically Send RSS Emails to Your Subscribers
RSS feeds are a built-in feature of WordPress that deliver regular updates whenever you publish a new blog post.
RSS feeds publish your latest content in a structured XML format, which is not easily readable by humans.
However, you can utilize the RSS feed on your website to automatically send an email each time a new blog post goes live. This eliminates the need to manually create an email newsletter every time.
For this purpose, we recommend using Brevo, previously known as Sendinblue. It is a popular email marketing service that offers a free plan allowing you to send up to 300 emails daily and supports unlimited email contacts.
You can also easily set up email workflows, send transactional emails, and find the optimal time to send your emails.
Begin by visiting the Brevo website to create your account. Click the ‘Join for Free’ button to initiate the setup process.
Next, enter your email address and choose a password to establish your account.
After verifying your email address, you will be directed to a page where you can complete your profile setup.
Fill in your personal and company details, then click the ‘Next’ button to proceed.
Following that, select the plan that best suits your needs.
For this guide, we will choose the Free plan, but you can opt for a premium plan at any time.
Once your account is set up, you will be taken to your Brevo dashboard.
If you didn’t finish your profile during the initial setup, you can complete it by clicking on the ‘Home’ tab. You can also add your first contacts easily from this section.
Now, click the dropdown menu next to your profile icon located in the top-right corner of the screen.
Then, select the ‘Plugins & Integrations’ option from the menu.
Next, type ‘RSS’ into the search bar to find the relevant options.
This will help you quickly locate the RSS campaign feature.
By clicking on ‘RSS campaign’, you will be taken to a page where you can name your integration and click the ‘Create integration’ button.
This name is for your reference only and won’t be shown publicly, but it will help you keep track of the integration’s purpose.
Now, it’s time to set up the configuration for your integration.
Start by entering the URL for your RSS feed. As a WordPress user, your site automatically generates an RSS feed. You can locate your RSS feed by adding /feed/ to the end of your website’s URL.
Next, click the ‘Load RSS feed’ button. You will see a confirmation message if it loads successfully.
Then, scroll down below your RSS feed and click the ‘Continue’ button.
After that, you can either use the default template or select from an email template you have previously created.
We suggest using the default template, as it is already properly set up and formatted.
Then, click ‘Confirm email template’.
Next, you need to choose the email list to which you want to send the RSS email.
Simply select your list from the dropdown menu and click ‘Continue’.
Now, you can personalize the settings for your email campaign.
The ‘Campaign Name’ will help you remember the purpose of the campaign.
The ‘Subject line’ will be visible in your subscribers’ inboxes. This is the first impression they will have, so it should be relevant to the content of your email.
Utilize dynamic content fields to automatically create new subject lines. Just click the ‘Add a dynamic content’ button and select ‘TITLE’ from the dropdown menu.
This action will automatically set your latest blog post title as the email subject line.
For the ‘From Email’ field, select your email address from the dropdown options.
This can be the email you used to register or any other address you have added to your account.
The ‘From Name’ can be either your personal name or your business name.
This helps your subscribers easily recognize who the email is from.
After that, click the ‘Continue’ button.
Next, select the days of the week you want to send RSS emails.
Simply check the boxes for the days you want your new blog post notifications to be sent.
Ensure the automatic campaign radio button is selected, then click ‘Continue’.
This will enable Brevo to automatically send an email whenever a new post appears in your RSS feed.
Once done, click the ‘Save and activate’ button.
That’s all! Now, every time you publish a new post, RSS post notification emails will be automatically sent to your subscribers.
You may also want to check out our guide on optimizing your WordPress RSS feed.
Method 3: Notify Subscribers of New WordPress Posts via Push Notifications
Another option for subscribing to your website is through push notifications. These pop-up alerts allow you to send messages directly to visitors on both desktop and mobile devices.
Push notifications enable you to instantly inform your visitors when a new post goes live, eliminating the need for them to check their email inbox, making these notifications highly effective.
Here’s an example of how a post notification appears for your subscribers:
The simplest way to send push notifications from WordPress is by using PushEngage.
It is the leading push notification software available, utilized by over 25,000 businesses.
After activating and configuring the plugin, push notifications for your new posts will be automatically enabled.
The notification features the post title and a small version of the featured image. When subscribers click the notification, they will be directed to your latest WordPress blog post.
For more information on setting up push notifications, refer to our guide on adding web push notifications to your WordPress site.
Comprehensive Guides on Email Marketing for WordPress
We hope this article has helped you understand how to notify your subscribers about new posts in WordPress. You might also find these related articles useful for reaching out to your audience via email:
- How to Send Emails to All Registered Users in WordPress
- How to Set Up Automated Emails in WordPress
- How to Create a Customized Welcome Email for New Users in WordPress
- Step-by-Step Guide to Creating an Email Newsletter the Right Way
- What is an Email Blast? Learn How to Execute an Email Blast Effectively
- Common Email Marketing Mistakes WordPress Users Should Avoid
- How to Properly Set Up Your WordPress Email Configuration
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